Sarah Taylan Email & Phone Number

Marlow

Copenhagen Area, Denmark

I was the point of contact for multiple markets for all digital media queries. Not only was I on call to evaluate and feedback on their digital media plans and media proposals, my job was also to raise awareness amongst internal stakeholders, both within HQ and the local markets, about the digital media landscape, the aim of this being to secure a higher investment in digital channels, specifically social media, mobile, search and video. Part of this education process involved writing best practice documents which the local markets could use as a guide when implementing campaigns to ensure consistency across the Carlsberg brands and excellence in the marketplace. I worked closely with the media agency to ensure there was consistency in our campaigns across all markets from planning through to the evaluation stages. This involved the creation of briefing, response to brief and evaluation templates as well as ensuring adserving was implemented in all markets for accountability purposes.I was also responsible for creating, implementing and evaluating multi-market digital media campaigns and showcasing them internally.

Responsible for the output of digital campaigns across automotive, technology and telecoms clients. Leading the digital strategy and managing the team to ensure a high quality of work was produced, in budget and within the set deadline. Day to day work included creating and presenting strategic responses to briefs, media inductions and post campaign analysis documents as well as building and maintaining relationships internally and externally.