Sarah Schulz Email & Phone Number

- Lead Bitdefender's global corporate communications team that includes public relations, industry analyst relations, content marketing and internal communications. - Collaborate with marketing leadership and stakeholders across the consumer and enterprise business units to elevate Bitdefender's brand awareness.

As the global lead of communications for the Bitdefender business solutions group, my objective is to increase Bitdefender's brand awareness in the enterprise market, drive communications best practices, and ultimately help increase sales. Aspects of my role include:- Overseeing global communications for Bitdefender’s Business Solutions Group, collaborating with internal stakeholders to build branding and key messaging for both external and internal audiences.- Guiding industry analyst… Show more As the global lead of communications for the Bitdefender business solutions group, my objective is to increase Bitdefender's brand awareness in the enterprise market, drive communications best practices, and ultimately help increase sales. Aspects of my role include:- Overseeing global communications for Bitdefender’s Business Solutions Group, collaborating with internal stakeholders to build branding and key messaging for both external and internal audiences.- Guiding industry analyst engagement across multiple product areas, including endpoint protection, cloud workload security, managed detection and response, and licensing and OEM.- Collaborating with senior management, sales, marketing, product management and other teams across the company to develop and shape content presented to the industry - Creating and executing strategies and tactics to maintain and improve Bitdefender’s relationship with media and other industry influencers. Show less

At Trustwave, managed all aspects of the global industry analyst relations program including:- Planned and managed industry analyst engagement across multiple product areas- Collaborated with senior management, marketing, product management and other teams across the company to develop and shape content presented to the industry analyst community- Created and executed strategies and tactics to maintain and improve Trustwave’s relationships with analysts- Directed Gartner Magic… Show more At Trustwave, managed all aspects of the global industry analyst relations program including:- Planned and managed industry analyst engagement across multiple product areas- Collaborated with senior management, marketing, product management and other teams across the company to develop and shape content presented to the industry analyst community- Created and executed strategies and tactics to maintain and improve Trustwave’s relationships with analysts- Directed Gartner Magic Quadrants, Forrester Wave's, IDC MarketScapes and other major report projects—including managing internal team, process and timelines, and securing customer referencesand helped the company move from "niche" to "Leader" in the Gartner MQ - as well as multiple "Leader" recognition in IDC MarketScapes and Forrester Waves. - Provided insight gained from analyst research and feedback from inquiries and briefings to internal teams- Planned and managed strategic advisory meetings with analysts- Managed budget and contract management Show less

Drove media relations programs for clients in the IT security, retail, banking and mobile payments spaces.

Directed Guidance Software's Industry Analyst Relations program and helped the company achieve a coveted "Leader" recognition in the Gartner Magic Quadrant for E-Discovery Software. Also assisted with corporate communications and media relations activities including managing analyst relations at the company's annual CEIC Conference.

As Senior Manager of Public Relations at Websense (now Forcepoint) I managed the corporate public relations program overseeing media relations, social media, the blog/newsroom, corporate messaging, crisis communications, awards and speaking programs and management of outside agencies/contractors.

San Francisco, California, United States

Started career in public relations/communications at Schwartz Communications (later merged with MLS) which was known for its outstanding media relations results - particularly for technology start-ups and emerging growth companies. Steadily promoted from an account coordinator to managing several accounts, and teams. Helped create and establish a cybersecurity practice group in the SF office just as the market was beginning to grow.