Sarah Chen Email and Phone Number
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Sarah Chen personal email
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Sarah is a B2B destination marketing leader with 5 years of demonstrated experience developing and delivering digital strategy, brand management and strategic content development. Uniting her strong hospitality background and heart for this people-oriented industry, she thrives in the intersection of creativity and business strategy, illustrating the stories of destinations through a marketing lens in respect to raise the bottom line.I love meeting new people. Let's connect!___Top Strengths: Positivity | Arranger | Discipline | Futuristic | Includer | Maximizer | AchieverSpecialties: • Strategic marketing planning• Travel and destination marketing• Hotel and hospitality marketing• Establishing brand identity• Creative ideation and execution• Analysis of customer trends• Excellent project and time management
Sojern
View- Website:
- sojern.com
- Employees:
- 427
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Senior Product Marketing Manager, DestinationsSojernLos Angeles, Ca, Us
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Product Marketing ManagerSojern Dec 2023 - PresentSan Francisco, California, Us
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Marketing Manager, Global DestinationsSojern Mar 2023 - Dec 2023San Francisco, California, Us
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Convention Marketing ManagerVisit Anaheim Nov 2019 - Mar 2023Anaheim, Ca, Us• Lead B2B marketing strategy, brand messaging and content development for the meetings and conventions segment to gain quality leads and grow revenue • Collaborate with agency to run programmatic ad strategy to optimize performance, growing impressions by 40% and clicks by 107.78%• Oversee e-newsletter strategy, targeting 5,500+ meeting and convention stakeholders with a personalized approach, resulting in an average open rate of 33.4% (88.5% increase from industry benchmark)• Analyze campaign performance to shape strategy and reach KPIs for impressions, engagement and RFPs• Reinvent how virtual site tours of the Anaheim Convention Center are conducted, equipping sales team through COVID19 and keeping Visit Anaheim competitive in a digital market• Provide direction on metric-driven campaigns, targeted messaging and brand management• Oversee creative direction of trade show booths, signage and other collateral at industry activations• Introduce digital collateral strategy, reducing over 50% of budgeted expenses, increasing efficiency in collateral development and steering a direction more environmentally mindful -
Marketing CoordinatorTwenty Four Seven Hotels Nov 2017 - Oct 2019Newport Beach, Ca, Us• Introduced new food concept and designed menu for the first Moxy Hotel to open in the nation, adding F&B options to increase revenue• Oversaw both corporate and hotels’ social media content development through competitive research and target audience identification per brand, segment and market, growing corporate channel’s audience by 54%• Developed all collateral for 25+ hotels with brands such as Hilton, Marriott, IHG and Hyatt, project managing the entire portfolio’s marketing assets from development to print• Curated an independent hotel’s brand identity from scratch, solidifying tonality, typography and brand colors• Managed property photoshoots to equip websites and marketing kit with compelling visuals• Executed company's quarterly newsletter from concept to delivery, inspiring culture while developing corporate brand awareness -
Marketing And Media CoordinatorBrighton Management Jul 2016 - Jun 2017Newport Beach, Ca, Us• Conducted survey of travel review websites for 45+ hotels including Yelp, TripAdvisor, etc.• Launched social media initiatives for seven properties with brands such as Marriott, Hilton, Wyndham, and IHG, creating and publishing both internal and external marketing content• Coordinated with digital marketing agency to update, maintain, and manage business websites• Proofread and edited public relations materials for the Executive Team• Aggregated submissions and operated as editor-in-chief for company newsletter• Created designs using Adobe software for web, conference materials, and developed brand logo for the "Whittier Grand Hotel" • Collaborated with the corporate HR team and hotel management to organize and promote the Annual General Manager Conference, Brighton's Culture Award, and a number of philanthropic fundraising events -
Marketing AssistantLettuce Shoppe Oct 2015 - Jul 2016• Built the business’ first brand kit, utilized to cultivate partnerships in “Lettuce Work Together” outreach • Planned editorial calendar, created social media content, and conducted photo shoots • Managed business' presence on social media platforms• Integrated brand development and cohesively carried out brand message through projects • Conducted market research by compiling data and demographics to analyze reputation and growth• Provided administrative support by word processing, responding to guest and client inquiries, and generating presentations and spreadsheets
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Front Desk AgentPacific Palms Resort Nov 2014 - Oct 2015City Of Industry, Ca, Us• Checked-in and checked-out guests using Opera Reservation System • Reached monthly profit objectives in the rooms division and was recognized as a top seller• Communicated with banquets, sales, and other departments for resort to run efficiently as a whole • Operated a multi-line phone system for information provision using telephone etiquette • Listened attentively to ensure customer satisfaction and resolve challenging guest inquiries• Arranged for taxi services and assist with other transport needs• Acted as concierge in referring nearby restaurants and attractions according to guest preferences
Sarah Chen Skills
Sarah Chen Education Details
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California State Polytechnic University-PomonaHospitality Administration/Management
Frequently Asked Questions about Sarah Chen
What company does Sarah Chen work for?
Sarah Chen works for Sojern
What is Sarah Chen's role at the current company?
Sarah Chen's current role is Senior Product Marketing Manager, Destinations.
What is Sarah Chen's email address?
Sarah Chen's email address is sc****@****eim.org
What is Sarah Chen's direct phone number?
Sarah Chen's direct phone number is +120625*****
What schools did Sarah Chen attend?
Sarah Chen attended California State Polytechnic University-Pomona.
What are some of Sarah Chen's interests?
Sarah Chen has interest in Environment, Children, Education, Health.
What skills is Sarah Chen known for?
Sarah Chen has skills like Marketing Strategy, Social Media Marketing, Brand Awareness, Content Strategy, Brand Management, Social Media, Photography, Hospitality Industry, Marketing, Customer Relationship Management, Writing, Photo Shoots.
Who are Sarah Chen's colleagues?
Sarah Chen's colleagues are Yasir J., Rachel Henk, Peggy Akey, Yassine Idrissi Bourouis, Corrie Klostermeyer, Phr, Shrm-Cp, Katie Oliphant, Skirell Jones.
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