Sarah Chen Email & Phone Number

Los Angeles, CA, US

San Francisco, California, US

San Francisco, California, US

Anaheim, CA, US

• Lead B2B marketing strategy, brand messaging and content development for the meetings and conventions segment to gain quality leads and grow revenue
• Collaborate with agency to run programmatic ad strategy to optimize performance, growing impressions by 40% and clicks by 107.78%
• Oversee e-newsletter strategy, targeting 5,500+ meeting and convention stakeholders with a personalized approach, resulting in an average open rate of 33.4% (88.5% increase from industry benchmark)
• Analyze campaign performance to shape strategy and reach KPIs for impressions, engagement and RFPs
• Reinvent how virtual site tours of the Anaheim Convention Center are conducted, equipping sales team through COVID19 and keeping Visit Anaheim competitive in a digital market
• Provide direction on metric-driven campaigns, targeted messaging and brand management

Newport Beach, CA, US

• Introduced new food concept and designed menu for the first Moxy Hotel to open in the nation, adding F&B options to increase revenue
• Oversaw both corporate and hotels’ social media content development through competitive research and target audience identification per brand, segment and market, growing corporate channel’s audience by 54%
• Developed all collateral for 25+ hotels with brands such as Hilton, Marriott, IHG and Hyatt, project managing the entire portfolio’s marketing assets from development to print
• Curated an independent hotel’s brand identity from scratch, solidifying tonality, typography and brand colors
• Managed property photoshoots to equip websites and marketing kit with compelling visuals
• Executed company's quarterly newsletter from concept to delivery, inspiring culture while developing corporate brand awareness

Newport Beach, CA, US

• Conducted survey of travel review websites for 45+ hotels including Yelp, TripAdvisor, etc.
• Launched social media initiatives for seven properties with brands such as Marriott, Hilton, Wyndham, and IHG, creating and publishing both internal and external marketing content
• Coordinated with digital marketing agency to update, maintain, and manage business websites
• Proofread and edited public relations materials for the Executive Team
• Aggregated submissions and operated as editor-in-chief for company newsletter
• Created designs using Adobe software for web, conference materials, and developed brand logo for the "Whittier Grand Hotel"

• Built the business’ first brand kit, utilized to cultivate partnerships in “Lettuce Work Together” outreach
• Planned editorial calendar, created social media content, and conducted photo shoots
• Managed business' presence on social media platforms
• Integrated brand development and cohesively carried out brand message through projects
• Conducted market research by compiling data and demographics to analyze reputation and growth
• Provided administrative support by word processing, responding to guest and client inquiries, and generating presentations and spreadsheets

City Of Industry, CA, US

• Checked-in and checked-out guests using Opera Reservation System
• Reached monthly profit objectives in the rooms division and was recognized as a top seller
• Communicated with banquets, sales, and other departments for resort to run efficiently as a whole
• Operated a multi-line phone system for information provision using telephone etiquette
• Listened attentively to ensure customer satisfaction and resolve challenging guest inquiries
• Arranged for taxi services and assist with other transport needs