Sarah Willis Email & Phone Number

Winston-Salem, NC, US

August 2024 Step Up Award WinnerERG Co-Leader 2025Clients: Happy Family Organics, Salesforce

• Orchestrated and executed dynamic content strategies for brand campaigns and collaborations across NAM social media channels.
• Spearheaded end-to-end management of influencer campaigns, overseeing outreach, brief development, negotiations, contracting, asset review, approvals, and partner payouts.
• Managed Social Media Specialist
• Fostered cross-functional collaboration to ensure a cohesive omnichannel experience, maintaining a consistent voice and tone for the Lee brand.
• Systematically collected and analyzed key performance indicators (KPIs) weekly, monthly, and quarterly, culminating in the drafting and presentation of insightful organic social media reports to internal stakeholders.

• Achieved an exceptional 640% boost in DesignOnHPMKT’s Facebook engagement rate and a remarkable 105% surge in Instagram engagement rate from 2019 to 2020.
• Drove a substantial 170% increase in Las Vegas Market’s Facebook engagement rate and a noteworthy 42% rise in Instagram engagement rate from 2019 to 2020.
• Vigilantly monitored community engagement across all social media channels, ensuring a dynamic and responsive online presence, achieving a 100% response rate.
• Spearheaded the influencer strategy, taking charge of the Instagram Takeover program during each market, boosting brand visibility and engagement by 30% market over market.

Winston Salem, North Carolina

• Directed and executed impactful Instagram influencer campaigns for K. Bell in partnership with a social media influencer marketing agency, driving an increase in brand awareness.
• Led the strategy and execution of K. Bell's organic social media content across 4+ social media platforms while also overseeing community management, achieving a 100% response rate..
• Crafted SEO keyword-rich customer-facing copy for 5+ renowned fashion brands under Renfro Brands
• Managed freelancers, effectively delegating copywriting projects, overseeing their work to meet stringent deadlines and maintain high-quality standards.

Winston Salem, North Carolina

Blowing Rock, NC

• Superstar seller exceeding daily sales goals with high number of units per transaction based from daily store sales goals

Greensboro/Winston-Salem, North Carolina Area

• Conducted gap analysis for three product categories and social media platforms to evaluate potential opportunities and presented recommendations to marketing managers that were utilized and implemented by the company
• Created new online content integrated with the in-store model, resulting in an Omnichannel​ shopping experience for consumers
• Identified important keywords through research and created salient bullet points with inspiring keyword- rich material that was added to the company’s product listings on Home Depot’s website
• Collaborated with a marketing manager in the creation of four topical blog creative briefs that were sent to the company’s advertising agency and created into published blog posts on Liberty’s website

Appalachian State University

Boone, North Carolina

• Designed marketing content messaging utilizing Instagram to bring customer awareness of new product arrivals, promotions and special events

Boone, NC

• Instructed and trained new sales associates on the responsibilities, duties and obligations of the boutique
• Handled and operated the register to carry out cash, credit cards and check transactions
• Acknowledged, familiarized and assisted customers and addressed conflicts that came about
• Supervised staff members’ duties and obligations while following up to insure proper completion
• Communicated and assisted customers with questions and carry out transactions over the phone
• Captured visually appealing photos of merchandise and created captions to post on social media platforms

Appalachian State University

• Chosen from over 3,000 applicants to be the campus interface in order to increase brand and product visibility
• Distributed information about company and sale opportunities using Instagram and various campus resources
• Publicized merchandise and administer a promotional code linked to Instagram for customers to complete transactions

Cocoa, FL

• When in Florida,
• Processed new inventory from invoices into the Shopify system and analyzed for damaged merchandise
• Evaluated, monitored and maintained inventory levels of all in store and online merchandise in the Shopify system

Appalachian State University

• Distributed information and sale opportunities on all social media platforms about merchandise
• Publicized merchandise and administered a distinct code to customers to execute a transaction

Matthews, North Carolina

• Greeted guests at entrance of the restaurant and strategically sat guests based on sections
• Accounted for and communicated with each server to ensure ability to handle the amount of tables
• Formulated a wait when needed and correctly approximated wait time to ensure customers were pleased
• Communicated with guests on questions and issues that were raised and solved without involving a manager
• Led the hostess stand with one or two other hostesses and communicated to establish smooth transitions
• Answered the phone to add guests to the wait or answer any questions raised about location or other information about the restaurant

Matthews, North Carolina

• Trained to assist the lead teacher of the infant, toddler and pre-school classrooms where needed
• Supervised indoor and outdoor play for all classrooms where assistance was needed
• Taught basic education to the children, read to the classrooms and helped complete arts and crafts
• Performed diaper changes, fed the children as needed and put the children down for nap time
• Communicated with the parents of the children when needed with sicknesses, injuries and behavioral issues
• Monitored all activities of each child using a daily activity sheet that is transferred to the parents everyday

Bachelor’S Degree, Marketing, Apparel Design And Merchandising, 3.88 Out Of 4.0

Activities and Societies: Sigma Kappa Sorority, Beta Gamma Sigma, AppSits

High School, General Education, 4.46 Out Of 5.0

Activities and Societies: WHS Varsity Cheerleading, Historian of Science National Honor SocietyAttended South Piedmont Community College.

High School, General Education

Activities and Societies: BHS Varsity Cheerleading; Student coach of Bedford Jaguars Cheerleading