Sara Hilliard Email & Phone Number

United States

Promoting active lifestyles and community health through the development of safe and accessible pedestrian and bicycle infrastructure. Committee advises the Pinehurst Village Council on planning, prioritization, and implementation of bike and pedestrian projects.

Charlottesville, Virginia, United States

General management role leading B2B marketing strategy and developing growth-driving innovation for Oral Electrolytes portfolio• Evaluated macro-trends driving $1B Adult OES segment; established 3-year product pipeline strategy, initiated and led development work, and served as the project lead in the commercialization process.• Spearheaded comprehensive market and portfolio assessment to optimize P&L. Implemented revised pricing strategies to achieve revenue growth +10% vs PY while meeting margin requirements and ensuring integrity of distribution channels.• Identified research needs and collaborated with consumer insights team to develop knowledge roadmap. Leveraged findings from A&U study to inform business strategy and establish account based marketing plans. • Led cross-functional teams in defining and implementing business building initiatives; Partnered with sales, operations, ecommerce, finance, legal, regulatory, QA and medical affairs to ensure successful execution of strategies.

Infirst Healthcare is a consumer healthcare company, founded by former leaders from GSK’s Consumer Healthcare business. Infirst is responsible for the US sales, distribution, manufacturing and marketing of Kenvue Digestive Health brands, Mylanta and Mylicon, through a licensing agreement with Johnson & Johnson.This Senior Director role is a general management position responsible for managing the P&L as well as leading marketing strategy for both consumers and healthcare professionals, developing growth-driving communications, promotions and innovations for Infirst’s pediatric product portfolio.

Stamford, Connecticut, United States

Led a newly formed Brand Management team focused on driving revenue and market share growth, consumer and shopper marketing strategies, brand positioning, innovation, and all integrated communications/creative development and activation for NESTEA and Sweet Leaf brands; delivered 143% growth in top line vs. PY for H1 2015– Identified gaps in talent resources and defined roles and responsibilities for newly created marketing positions; Recruited, screened, and hired talent; Coached and developed two direct reports - conducted mid-year and year end performance reviews, identified opportunity areas and supported through corporate Professional Development and Growth plan objectives

Purchase, Ny

Led product renovation for $450MM Lipton Iced Tea brand, establishing foundation for Pepsi Lipton Partnership Innovation and Growth Plans through 2014; Delivered an advantaged consumer proposition through management of all aspects of the marketing mix (product, package design, communication, sales strategy, portfolio management)

Purchase, Ny

Delivered key product and packaging initiatives in support of $50MM Pepsi Refresh Project (PRP) and $35MM Annual Operating Plan priorities Led development of brand identity standards to ensure proper and consistent use of new Pepsi logo and brand assets; Served as brand equity steward and developed toolkits to support market-specific activation

Purchase, Ny

Developed and executed national promotions for core brands in North American beverage portfolio (Pepsi, Diet Pepsi, Mountain Dew, Sierra Mist). Managed program-specific budgets ranging from $5MM to $34MM Managed relationships with all key promotional partners, including Amazon, Microsoft, EA Sports, the NFL, NFL Players Association, Pizza Hut, Yahoo, Xbox, GMC, and Samsung

Purchase, Ny

Led business initiatives to deliver volume plan for $250MM Local Channel of Foodservice Division, including: development and execution of Annual Operating Plan strategies, tactics and tools

Norwalk, Ct

Mba, Marketing

Ba, Graphic Design