• Leading all marketing, branding and promotional activities to ensure timely and positive media coverage for BNU across print, social and electronic media.• Supervising a team of marketing coordinators, graphic designer, content writer and videographers in addition to liaising with PR agencies. • Leading the branding strategy of BNU ensuring visual and verbal consistency of promotional materials across channels.• Keeping a close liaison with school counselors, media, corporate sector and other various internal and externa stakeholders• Delivering impactful digital campaign to promoting university events and partnership initiatives (Bestival, DesignSummit, Degree Shows, Convocation etc.)• Ensuring BNU representation at all major career fairs, education expos, open days and relevant corporate events for Outreach.

• Spearheading Marketing Fundraising efforts and events. Including Social media & digital campaigns.• Heading the grant writing team for identification of funding opportunities, data collection, strategy formulation and timely submissions• Managing Donor database of 1000+ donors in the US.• Supervise project management activities, resources, equipment, and information to ensure smooth flow of work.• Ensuring all aspects of the project run smoothly and efficiently by assigning team goals, creating timelines, schedules, and monitoring progress.

• Donor relationship management for Middle East, UK, and Australian markets. • Social Media Management, running Paid advertisements on Facebook, Instagram, Twitter• Well versed with Facebook Pixel, Google Analytics, WordPress, Mailchimp, Canva.• Directly Managing a team of five employees and third-party digital marketing agencies.• Content writing and artwork designing for different Digital campaigns.• Assisted in Akhuwat’s fellowship program to nurture young talent become future leaders.• Recruited team members for my team, compiled their Job descriptions, did screening and interviews.

•Responsible for managing Social Media channels (Facebook, Twitter, Instagram, LinkedIn) and website content for two magazines; The European and The Luxury Report aimed at Global audience.•Produced insightful articles on Business, Politics, Tech, Travel and Luxury specific to the respective magazines.

•Produced content for their website, social media channels and the newsletter which helped in bringing the local community together•Handled their social media presence and produced flyers for events promotion•Covered multiple events and produced inspiring stories and testimonials from residents and volunteers.•Assisted in recruiting volunteers for various community building initiatives

Awarded with British Chevening Scholarship (2018-2019) to study MSc Marketing at Queen Mary University of London, selected amongst 63,000 applicants worldwide.

•Responsible for managing end-to-end Import/Export operations of various Raw & Packaging materials.•Single point of contact for Ocean & Air freight for PK market. Duties included implementation of Global contract among contractual carriers and ensuring that third party vendors place booking as per Nestlé's global contract. •Managed a team of four clearing agents and two transporters for customs clearance and timely dispatch of shipments.•Coordinated with Banks for CAD/LC registration and timely remittance of vendor payments.Projects•Successfully executed Afghanistan Export to support the market with Infant Nutrition deliveries, resulting in Cost saving of PKR 10 Mio in 2017.•Successful Completion of Reefer Detention reducing project leading to PKR 10 Mio cost avoidance in 2017.•Successfully carried out forward buying for Skimmed Milk Powder in Q1 2016. 9500 MT was delivered incurring zero Demurrage and Detention costs. •Led the project of converting 80% vendors from CAD to LC terms after negotiation.

• Produced content for CureMD’s website and Blog aimed at various healthcare professionals, hospitals and urgent care centers in the US.• Managed their social media presence on platforms such as Facebook, Twitter and LinkedIn• Wrote SEO articles to boost traffic to CureMD's website on topics concerning Health IT industry.• Started their first ever Health Podcast.

•Developed a training booklet for Federal Excise Officials to curb Illicit Cigarette trade in Pakistan. This entailed an in depth review of the Federal Excise & customs Act, Cigarette printing of health warning ordinance etc.• Aided in their Youth Smoking Prevention program