Sara Logel Email & Phone Number

Indianapolis, In, Us

Indianapolis, Indiana, United States

Manchester Area, United Kingdom

Manchester, England, United Kingdom

Manchester, England, United Kingdom

Indianapolis, Indiana

Denver, Colorado, United States

Denver, Colorado

• Facilitated research planning sessions, with clients like Google and McDonald’s, to identify business problems and provide recommendations on the best research approach from a methodological and cost perspective.• Lead a team of researchers for a strategic customer and provided a holistic view of the research activities to maintain a high level of quality and consistency, and ensure seemingly separate findings were brought together for a cohesive story.• Created research roadmaps with clients to plan out research needs that align with upcoming product launches and product improvements.• Presented research findings and actionable next steps to key stakeholders, empowering them to share the findings and recommendations with others in their organisation.• Completed more than $4,000,000 in projects, owning the entire project process including creating questionnaires and discussion guides, moderating, overseeing fielding and reporting.• Mentored and trained others on research best practices, client communications and guidance on report structure.• Managed a direct report, with tasks ranging from day-to-day coaching to bi-annual reviews and compensation.

Denver, Colorado

Indianapolis, Indiana Area

• Led the Research Team in developing data-driven research and reports that provide a holistic outlook on the home improvement industry along with identifying industry best practices.• Generated analytical reports to measure progress toward content and marketing goals.• Contributed content focused on industry trends, original research, how-to management and human-interest features for Hardware Retailing magazine, website and weekly newsletter. Hardware Retailing magazine is a monthly trade publication distributed to more than 35,000 independent, home improvement stores.• Developed training packages that include guides and videos to help businesses better understand and implement industry best practices.• Managed social media accounts for Hardware Retailing platforms, including Facebook, Twitter and Pinterest.• Supported B2B and association email marketing initiatives by managing lists, creating campaign content and deploying emails.• Aided in development of marketing materials for NRHA products and services, such as studies, training courses and leadership classes.

• Conducted extensive market research in regards to distribution into a foreign country.• Created an international business plan for a client’s expansion into an emerging foreign market.• Had client-facing meetings reviewing implementation and business plan documents.• Produced competitor analysis and performed website audit to improve client’s overall branding strategy.

Indianapolis, Indiana Area

• Compiled data and created a marketing inventory database to easily order materials from the five national h.h.gregg distribution centers.• Facilitated and ordered in-store signage for Black Friday and seasonal sales.• Developed countrywide in-store and online promotions and managed the prize fulfillment process.• Managed vendor communications to insure all in-store inventory goals were met.

Bachelor Of Science (B.S.), Marketing, Senior

Activities and Societies: Kappa Kappa Gamma Fraternity, Alpha Kappa Psi Business Fraternity, Butler University Dance Marathon, Juntos

Design Thinking And Rapid Experimentation For Practical Innovation

Bachelor'S Degree, Marketing And Spanish, Second Semester Junior Year