Sara M. Email & Phone Number

Singapore

Singapore

Collaborating with Retailers and CPGs to integrate customer data into strategic decision-making processes.

Bangkok, Bangkok City, Thailand

Independent consultant providing data analytics, strategic customer insights and customer engagement consultancy to on-line and offline businesses.- Developed the data & insights strategy for a multi-national marketing services; covering product, people and process to deliver a new data centric organisation. Achieved sign off on all areas of the roadmap from the global CEO and board.- Delivered recommendations on segmentation and targeted customer engagement strategy for local F&B… Show more Independent consultant providing data analytics, strategic customer insights and customer engagement consultancy to on-line and offline businesses.- Developed the data & insights strategy for a multi-national marketing services; covering product, people and process to deliver a new data centric organisation. Achieved sign off on all areas of the roadmap from the global CEO and board.- Delivered recommendations on segmentation and targeted customer engagement strategy for local F&B delivery business to increase loyalty. - Supported development of a data ethics framework.- Provided data driven strategic launch plan for a UK based recruitment start up.- Supporter insights & engagement strategy for a London based non profit - Digital Marketing for a Tech organisation's flagship conference- Marketing & Communications strategy for a UK based non profit's largest fundraising activity to date Show less

Singapore

Independently set up and managed an e-commerce store; including market gap analysis, business planning, customer research, brand & product sourcing, quality control, website design & build, PR & marketing strategy, social media content, promotional plans & CRM.

Bangkok Metropolitan Area, Thailand

Providing advanced data analytics and business insights to identify growth opportunities and marketing initiatives within the Travel Retail sector. Responsible for business development, insight solution development, senior client stakeholder management and new client on-boarding.

Bangkok Metropolitan Area, Thailand

Developed and embedded the approach for Customer Strategy and Loyalty Program consultancy to drive loyalty and growth for Asian retail partners.

Shanghai City, China

Accountable for pan-Asia communications and media strategy, delivering innovation and best practice into the region whilst growing a multi-million pound revenue asset.

London, United Kingdom

Responsible for coordinating the digital personalisation road-map across all markets to ensure a streamlined and consistent approach to personalising digital channels.

London, United Kingdom

Led insight and evaluations to plan and evaluate ATL media activity using customer-centric data for both FMCG brands and Tesco.

London, United Kingdom

Managed 3 key FMCG clients, delivering against business objectives for customer insight and marketing teams.

London, United Kingdom

Responsible for UK distribution, sales and marketing for the TV Weeklies portfolio, including the highest circulation consumer magazine in the UK.