Simon Marsh Email & Phone Number

London, GB

London Area, United Kingdom

London, England, United Kingdom

Fable Data is a VC backed business established in 2018, a leading data aggregator and data science company serving the hedge fund and corporate markets globally.As Chief Commercial Officer responsible for all Sales and Marketing:- Responsible for setting Sales and Marketing strategy- Delivering direct sales from US hedge funds and global corporate clients.

• Member of Senior Leadership Team responsible for P&L of all Avios retail, leisure and travelpartnerships for British Airways, Iberia, Aer Lingus and Vueling worth over £50m p/a and for all businessdevelopment across.
• Devised and implementing transformational retail strategy to drive awareness and engagementin Avios proposition and grow revenue by 60% over 4 years
• Exceeded £50m revenue target in first year driving growth across all markets
• Signed major new partners in key industry verticals driving an additional £10m p/a revenue andsecuring significantly enhanced promotion of Avios currency across partner channels
• Implemented new technologies to drive improved customer experience
• Introduced improved structure for new business including partner financial modelling, valuemeasurement and full suite of sales materials

• Reporting directly to the CEO, lead and developed long-term relationships with Retailers in the UK and International markets. Responsible for strategic planning and management of client engagements.Achievements
• Negotiated long term multi million pound contract with leading UK retailer
• Managed team of commercial leads, data scientists and data engineers deliveringtransformational data and CRM strategy to M&S.
• Delivered significant growth in M&S relationship through selling additional services (geolocation, social data, CRM initiatives)
• Managed multiple stakeholders up to CEO level
• Built strategic framework for new business enterprise consultancy resulting in majorcontract wins

London, United Kingdom

Aimia helps clients develop more personal relationships with their customers through loyalty programmes (either those Aimia operates or those we run for clients) as well as analytics, CRM and Card-Linked Marketing with Cardlytics.Member of Aimia Global Leadership teamLeads loyalty programme and coalition development across G20 markets delivering business.

London

Nectar is the largest loyalty programme in the UK, with over 50% of households participating.P&L responsibility for Nectar's existing relationships, including Homebase, BP, Ford, Expedia and AA within the UK Nectar Loyalty ProgrammeSuccessfully owned and lead client contract re-negotiation process for key clients worth over £25m annual gross billings.

Managed key Nectar relationships including BP, Beefeater, Brewers Fayre and Expedia relationships at Marketing Director levelDelivered strategic planning process across all accounts driving profitably for client and Nectar Devised and delivered benefits validation methodology to each client measurably demonstrating £ note value and ROI from participation.

Ba (Hons), English, 2:1

Education record