Simon Marsh Email & Phone Number

London, Gb

London Area, United Kingdom

London, England, United Kingdom

Fable Data is a VC backed business established in 2018, a leading data aggregator and data science company serving the hedge fund and corporate markets globally.As Chief Commercial Officer responsible for all Sales and Marketing:- Responsible for setting Sales and Marketing strategy- Delivering direct sales from US hedge funds and global corporate clients- Retention and upsell of high value clients- Delivering Channel Partnerships strategy for all indirect sales- Manage team of sales professionals across multiple geographies including US and UK- Owning and delivering marketing strategy

Member of Senior Leadership Team responsible for P&L of all Avios retail, leisure and travelpartnerships for British Airways, Iberia, Aer Lingus and Vueling worth over £50m p/a and for all businessdevelopment across UK, Spain and Ireland.Achievements• Devised and implementing transformational retail strategy to drive awareness and engagementin Avios proposition and grow revenue by 60% over 4 years• Exceeded £50m revenue target in first year driving growth across all markets• Signed major new partners in key industry verticals driving an additional £10m p/a revenue andsecuring significantly enhanced promotion of Avios currency across partner channels• Implemented new technologies to drive improved customer experience• Introduced improved structure for new business including partner financial modelling, valuemeasurement and full suite of sales materials• Managed organisational restructure implementing agile ways of working and redefining the roleof the commercial team• Managed team of 15 partner managers across UK, Spain and Ireland and cross functional teamacross marketing, product, insights finance and legal

Reporting directly to the CEO, lead and developed long-term relationships with Retailers in the UK and International markets. Responsible for strategic planning and management of client engagements.Achievements• Negotiated long term multi million pound contract with leading UK retailer• Managed team of commercial leads, data scientists and data engineers deliveringtransformational data and CRM strategy to M&S.• Delivered significant growth in M&S relationship through selling additional services (geolocation, social data, CRM initiatives)• Managed multiple stakeholders up to CEO level• Built strategic framework for new business enterprise consultancy resulting in majorcontract wins

London, United Kingdom

Aimia helps clients develop more personal relationships with their customers through loyalty programmes (either those Aimia operates or those we run for clients) as well as analytics, CRM and Card-Linked Marketing with Cardlytics.Member of Aimia Global Leadership teamLeads loyalty programme and coalition development across G20 markets delivering business development within Retail, Financial Services, CPG, Telco and Travel. Responsibility for developing relationships at senior level, customer proposition, commercial business casing, contract negotiation and finalisation.Led business development and negotiation to deliver JV with major global retail partner for mass market coalition programme. Led successful investment in Air Miles Spain programme including scoping and evaluation of opportunity, development of relationships at C suite level to secure Aimia as preferred investor and negotiation of contract.Developed China Rewards loyalty programme for China Union Pay (800m cardholders).Developed and delivered new loyalty business model for CPGs across multiple G20 markets

London

Nectar is the largest loyalty programme in the UK, with over 50% of households participating.P&L responsibility for Nectar's existing relationships, including Homebase, BP, Ford, Expedia and AA within the UK Nectar Loyalty ProgrammeSuccessfully owned and lead client contract re-negotiation process for key clients worth over £25m annual gross billings driving sustained growth in Nectar programme.Lead Strategic Planning process across key clients delivering strategic alignment between Nectar and partners Developed commercially successful personal relationships at the highest level.Managed large team of account managers and analysts

Managed key Nectar relationships including BP, Beefeater, Brewers Fayre and Expedia relationships at Marketing Director levelDelivered strategic planning process across all accounts driving profitably for client and Nectar Devised and delivered benefits validation methodology to each client measurably demonstrating £ note value and ROI from participation in NectarDelivered successful contract renegotiations driving sustained growth of Nectar programme

Ba (Hons), English, 2:1

Education record