Sara O'Hearn Email & Phone Number

Visionary Product Management and marketing leader with over 15 years of experience developing products from early concept to launch, specializing in SaaS (Software as a Service) solutions within growth-oriented EdTech startups. Proven track record in building and managing cross-functional teams and scaling new product development and related marketing initiatives.ACCOMPLISHMENTS• Launched DecidED.org, a pioneering financial literacy web app that translates and analyzes financial aid and college affordability results for aspiring college students. Grew the user base 4x within two years through targeted product marketing and strategic partnerships.• Expanded product line into a robust suite of B2C and B2B SaaS apps, including an API.• Oversaw and managed all internal and external marketing content resources, website, social media calendar and additional support for conferences and partner collateral• Provided strategic leadership for a national EdTech nonprofit, expanding the cross-functional team by 1.5x within a year to drive product marketing and reach. Led org-wide and department-level OKR planning, implemented org-wide data security protocols, and successfully managed comprehensive grants and RFQ submissions, while overseeing 3 direct reports and a team of engineers and data analysts.KEY COMPETENCIES:Product StrategySaaSNew market innovationMarketing communicationsOrganization development & growthPRODUCT & PRODUCT MARKETING MANAGEMENT:Early Stage Product Definition Product marketingProduct Vision and StrategyCompetitive AnalysisUser Insights & UX DirectionPRODUCT DEVELOPMENT AND MARKETING STRATEGY:Innovation to support user needsProduct roadmapsMarketing A/B testsSolving problems at scaleRoadmap alignment to business goalsLEADERSHIP / MANAGEMENT SKILLS:Cross-functional collaborationOrg-wide KPIsSourcing, hiring & managing teamsHorizontal leadershipDefining and delivering new processesDATA:BI ReportingMarket landscape analysisQuantitative DataData Analysis & VisualizationEnterprise AnalyticsVERTICAL EXPERIENCE:K-12 Education PlatformsLearning Management SystemsEducation Administration ProgramsMobile appsAI MLINDUSTRY EXPERIENCE:EdTechK-12College AccessFinancial LiteracyNonprofitENVIRONMENT:Matrixed Hybrid / RemoteFast-PacedStartupHigh-GrowthMission-DrivenTOOLSJira, Atlassian, AWS, Tableau, SQL, Looker Studio, Google Analytics, RJ Metrics, Lucidchart, Airtable, Figma, Canva, Zendesk, Mailchimp, Hubspot, WordPress, Hootsuite, Loomly, Typeform, FormAssembly, Zapier, Asana, Stripe, Auth0

Listed skills include Content Strategy, Multimedia, Creative Direction, Mobile Applications, and 52 others.