Sarath Kumar D Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

- Working for a USA organization on a full-time basis.- Responsible to bring forth "strategic & actionable" insights to effectively position the organization through various digital engagement measures such as "SEO, SEM, Social Media, Analytics, etc.“- On-Page SEO & Off-Page SEO is being done for the organization's website.- Regular optimizations and updations were done on the website.- Utilized Sitecore to create, update, and manage web pages, ensuring content accuracy and consistency across the website.- Performed regular audits of website content to ensure compliance with brand guidelines and SEO best practices.- Conducted thorough research to collect and analyze customer data from competitor websites and databases.

Coimbatore, Tamil Nadu, India

Working for a Singaporean organization on a full-time basis.Responsible to bring forth "strategic & actionable" insights to effectively position the organization through various digital engagement measures such as "SEO, SEM, Social Media, Analytics, etc."Formulation of strategies to build a lasting digital connection with consumers.Generated a good number of sales conversions and engagements through Search Engine Marketing [Search Ads, Display Ads, Shopping Ads & Video Ads] and Social Media Marketing on a daily basis.On-Page SEO & Off-Page SEO is being done for the organization's website. Have accessed and managed Lazada & Shopee ( Singapore's famous e-commerce websites )Google Ads campaigns are continuously being optimized to gain a good number of high-quality conversions on a daily basis.Social Media Optimization is being done for the organization's social media accounts. Ideating relevant content ideas for social media engagement purposes.Collaborated with the team members and executed different kinds of ideas for multiple projects in Singapore. Designed & uploaded social media creatives & website creatives.Optimized & managed the organization's Google Business Profile. Regular optimizations and updations were done on the website.Promoted as a Team Lead and I have managed a team of 5 members. We as a team collaborated together to improve the growth of the organization and generated better revenue for multiple organizations in Singapore.

Coimbatore, Tamil Nadu, India

Worked for a USA organization on a full-time basis.Responsible to bring forth "strategic & actionable" insights to effectively position the organization through various digital engagement measures such as "SEO, SEM, Social Media, Analytics, etc."Generated a good number of leads and engagements through Search Engine Marketing [Search Ads, Display Ads, Display Remarketing Ads, Video Ads] and Social Media Marketing on a daily basis.The keywords which I have implemented on the Google Ads campaigns have performed well and received a good number of Impressions, clicks & leads on a regular basis.Actively involved in SEO efforts for the organization's website.Formulated marketing strategies and digital promotions for the organization through online digital mediums as well as offline mediums.Created & optimized the online campaigns on Google Ads, Facebook, Instagram, etc. to increase lead generation & brand awareness.Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Responsible to optimize spend and performance based on the insights.Plan, execute and measure ( experiments and conversion tests ). Brainstorm new and creative growth strategies.Social Media Optimization was done for all the organization's social media accounts.Ideating relevant content ideas for social media engagement and blog purposes.Blog briefing was done on the current trends and come up with the summary of it.Collaborated with the media team and executed video shoots for social engagement purposes. YouTube SEO was done for all the available video content.Coordinated with the website developer and successfully delivered a new high-quality website. Regular optimizations and updations were done on the website.Running festival campaign promotions via Paid Ads and Email Marketing.Optimized & managed the organization's Google Business Profile.

Coimbatore, Tamil Nadu, India

Generated a good number of high-quality leads, engagements, and Impressions for the company website & clients using Search Engine Marketing & Social Media Marketing. ( Clients Orgnaization's Names :- Arena Animation CBE, Exit 1031 Exchange)Ideating different kinds of content ideas for various brands.Followed the process of audience funneling, keyword research, and competitor analysis for multiple brands. Created social media calendars to execute the organic and paid online traffic.Formulated marketing strategies to build a lasting digital connection with consumers through digital mediums. Created blogs and promotional emails for the clients.Worked on the WordPress website ( Implemented new plugins, regular new updations were done on the client's website, etc.)Optimized & managed the client's Google Business Profile.Measured the campaign & website performance using Google Analytics.Got a chance to work on paid ads for the clients website.

Coimbatore, Tamil Nadu, India

Learnt and experienced the basics of digital marketing (especially Search Engine Optimization & Social Media Marketing)

Pg Diploma, Digital Marketing, A+

Completed PG Diploma in Digital Marketing with Distinction (82.10%)

Bachelor Of Technology - Btech, Information Technology