A journalist and communications manager with more than 8 years of experience in Pakistan's leading organizations in both fields, bringing a well-rounded skillset that includes project management, legal acumen and research.I have led the Editorial, Newsroom, and investigative reporting departments as a print journalist, overseeing editorial policy, layout, recruitment, and the daily publishing cycle. I also streamlined the newspaper's digital publishing strategy; prioritizing social media engagement, audience analysis and easily-consumable news shorts. My experience includes setting up a brand-new digital news organization; establishing all departments and systems from scratch, setting up modern Content Management Systems (CMS), integrating digital tools to facilitate data journalism and efficient financial reporting. Alongside traditional journalism, I have served as communications manager and project manager for development sector NGOs, as well as using my skills as a communicator to serve as a marketing consultant for several consumer brands.Furthermore, being an award winning public speaker, I have coached at multiple universities and schools, teaching the art of logical argumentation and effective rhetoric.