◆ Led the content strategy and calendar for Facebook, Instagram, LinkedIn, Twitter, Medium and TikTok.◆ LinkedIn: Achieved an 18.3% increase in page views, 6.5% increase in unique visitors, 38% increase in clicks on call to actions.◆ Set up Instagram and TikTok from scratch and achieved a combined reach of 500+ highly niche accounts per month.◆ Managed the company’s Medium and achieved constant publication rate of at least one tech article per week in collaboration with ML and AI engineers.◆ Led the on-ground PR and co-ordination for 5 internal and external events in addition to assisting the operations team in organizing the events.◆ Achieved a consistent brand implementation in the office spaces, internal + external documents and products.◆ Took the lead on the creation of collateral materials supporting PR and networking initiatives across more than 10 events, conferences, and career fairs.

◆ Managed and executed the PR campaign for Pehchaan’s Project Thar, in which in the Pehchaan team installed 80+ water pumps in the water-scarce Thar desert in Southern Pakistan.◆ Raised PKR 100,000+ heading a university fundraiser.◆ Formed and maintained collaborative relationships with our international stakeholders for funding and collaborations.◆ Assisted 30+ families on a case-to-case basis with issues such as medical bills, housing emergencies, educational charges etc.◆ Checked and verified numerous cases for eligibility.◆ Assisted the team in setting up Pakistan's first all-transgender restaurant, as an initiative to provide the Pakistani transgender community with a sustainable source of income.

◆ Developed the monthly content calendar for the website and social media channels.◆ Developed campaigns and job ads for 4 hiring processes which brought in over 100applicants.◆ Handled social media channels and regularly updated the Wix website.◆ Copywriting for ads and social media (LinkedIn, Facebook, Instagram and Twitter).◆ Monitored social media analytics and tracked results for social media.

◆ Provided my services at NUST M&C primarily in the areas of media coverage and strategic content production.◆ Produced the official NUST videos for National Independence Day 2021 and National Defence Day 2021.◆ Covered up to 10 events of national and international importance.◆ Produced videos and documentaries for internal communication of the university.

The job role involved creating media such as photos and videos for the conference. That included internal media coverage, interviews and testimonials. It also involved writing press releases and distributing them to different news media outlets in the country.

Worked as a media intern which mainly involved photography/video services along with minor focus on graphical visual content. The job did not have a strictly fixed domain and sometimes involved creating social media strategies, designing marketing campaigns and attending networking sessions. Also attended two Microsoft Word/Excel workshops sponsored by the organization.