Sasha Castro Email & Phone Number

Riyadh, Sa

Riyadh, Saudi Arabia

Madrid, Community Of Madrid, Spain

🏆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:- Platform Upgrade: Led a comprehensive review of digital platform to address technical challenges. As a result, technical debt was reduced by 70%, platform stability was improved by 80%, and operational agility increased by 100%.- Machine Learning Innovation: Lead redesign of Machine Learning model for ad campaigns, reducing error rate by 10% (currently in learning phase).- Agile Transformation: Led agile transformation, boosting team productivity by 80%, eliminating siloed work, and fostering continuous improvement and cross-team collaboration.✔️ 𝗠𝗮𝗶𝗻 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:- Lead and inspire a diverse team of 10 developers across 4 countries (Spain, Ireland, Uruguay, and Argentina) and work with the business team located in the USA and Latam, fostering collaboration and high performance.- Develop product vision, define clear strategies and create roadmaps to achieve Business plan.- Translate customer needs and market insights into actionable digital solutions aimed at enhancing user satisfaction.This role reports to company CEO.

Madrid, Comunidad De Madrid, España

🏆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:- Key Projects Development: Led the development of key platform functionalities during the MVP implementation, exceeding expectations and enhancing the digital product not only at the country level but also the master german platform.- Data Analysis Strategy: Led the data analysis strategy for Spain platform from scratch, implementing a tag system to monitor the entire customer journey. This initiative enabled us to make data-driven decisions post-MVP, allowing us to prioritize user value. As a result, we experienced a 50% monthly increase in sales and a 95% of user visits in the following six months post-MVP.✔️ 𝗠𝗮𝗶𝗻 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:- Led and delivered high-impact projects across the entire customer journey in the spanish hotel vertical.- Leveraged data to define and monitor product requirements, driving user experience improvements and extending platform functionalities.This role reported to Project Director.

Madrid Y Alrededores, España

🏆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀: - Process Automation: To be involved in the creation and launch of 'Microrewards,' a marketing loyalty platform for sales teams at Vodafone, one of the largest telecom companies in Europe. This tool streamlined reward calculations by 85%, automating processes and significantly improving team communication efficiency.✔️ 𝗠𝗮𝗶𝗻 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:- Designed the digital platform for loyalty program tailored employees and sales force of Vodafone.- Identified opportunities for process optimization and digital transformation through data analytics.This role reported to Project Director.

Bogotá D.C., Colombia

🏆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:- Digital Tools Enhancement: Drawing upon the expertise gained at the Ministry of Housing, I spearheaded the development of a high-value digital portal that revolutionized user experience, accessibility and usability. In addition to the portal itself, I implemented robust communication and marketing strategies aimed at fostering a closer connection between the public sector and the citizens it serves. As a result, user participation surged by 150%, and platform visits skyrocketed by 300% during the specified period.✔️ 𝗠𝗮𝗶𝗻 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:- Lead a comprehensive digital transformation strategy, improving accessibility, service delivery and citizen engagement.- Conducted user research, customer journey mapping and usability testing to define content and structural strategies of digital platforms, leading to increase in user experience.- Designed and oversaw the development of new digital tools, resulting in a improvement in citizen satisfaction with communication and services provided by public entity.This role reported to Vice president of Colombia and his Director of Communications

Bogotá D.C., Colombia

🏆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀: - Digital Tools Enhancement: Driven by a user-centric approach, I spearheaded the creation of a groundbreaking digital portal for the Ministry. This pioneering platform, distinguished by its emphasis on accessibility, usability, and citizen value, ensures seamless access to programs and content. My combined expertise in communication, marketing and user experience design helped foster a closer connection between the Ministry and the people it serves. As a result, user participation surged by 200% and platform visits increased by 250% during the period.✔️ 𝗠𝗮𝗶𝗻 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:- Lead a comprehensive digital transformation strategy, improving accessibility, service delivery and citizen engagement.- Conducted user research, customer journey mapping and usability testing to define content and structural strategies of digital platforms, leading to increase in user experience.- Designed and oversaw the development of new digital tools, resulting in a improvement in citizen satisfaction with communication and services provided by public entity.This role reported to Minister of Housing and his Director of Communications

Bogotá D.C., Colombia

🏆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:- Technology that connects people: Led the comprehensive suite of digital tools tailored to enhance user engagement with the project. These strategically designed platforms effectively communicated project proposals, resulting in a remarkable 30% increase in biweekly platform visits despite the project's short duration.✔️ 𝗠𝗮𝗶𝗻 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:- Designed and maintained the project digital tools (website and social networks), ensuring optimal functionality and user experience.- Conducted user research, customer journey mapping, and UX-UI testing to create an online experience that resonates with citizens on an emotional level, fostering deeper engagement with the project.This role reported to Campaign Communications Director.

Washington, United States

🏆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:- Gamification product: Designed and led the development of 4 additional games for international presidential campaigns (Ireland, Mexico, Argentina and Brazil) in record 6 weeks. Remarkably, each gamification product activated and engaged a new citizen segment (young population and uninterested sector) unreachable before.- Upgrade Colombia's Leading Technology Website: Led the redesign of the Ministry of Technology website, ensuring alignment with the latest accessibility and usability standards. This overhaul aimed to enhance user experience and ensure the platform served as a reference point for the country´s population.✔️ 𝗠𝗮𝗶𝗻 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:- Led digital games solutions development to attract leads for international campaign projects .- Conducted user research, customer journey mapping and usability testing for the re-design of the Colombian Ministry of Technology website.This role reported to CEO.

Bogotá D.C., Colombia

🏆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:- Gamification product: Designed and led the development of a game that captivated over 9.300 players in just 3 days (expected value to obtain in 15 days), generating public engagement and winning the Gold Prize at the 2011 Pollie Awards for best online political campaign product.✔️ 𝗠𝗮𝗶𝗻 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:- Led design and development of "Super Santos," a user-centric digital game communicating a government plan in an engaging way.This role reported to Campaign Marketing Director.

Ai Product Management Specialization, Artificial Intelligence

Coursera certificate

Business Analytics Specialization, Data Processing

Coursera certificate

Master Of Business Administration - Mba, Business Administration And Management, General

Master Of Management Development And Leader Coach, Human Resources Management/Personnel Administration, General

Master Of Marketing And Commercial Management, Marketing/Marketing Management, General

Master In Leadership Management, Business Administration And Management, General

Public Opinion And Political Marketing Specialization, Marketing

Multimedia Engineer, Engineering

Design | Development | Data | Technology | Product Management