Industry Experience: Over 10+ years of experience in IT, with a strong focus on digital marketing, with a background in Support, Business Analysis, and Product Management.Marketing Automation Tools: Proficient in Oracle Eloqua, Siebel CRM, and Certain Event Management System.Additional Tools: Skilled in using Zoom, Adobe Dreamweaver, and Confluence.Campaign Setup: Set up marketing campaigns in Eloqua, including creating emails, landing pages (LPs), and forms with processing steps.Data Flow and Reporting: After campaign completion, reviewed data flow across different systems and tracked it to ensure it reaches BI reports.Social Media Campaigns: Reviewed and optimized social media campaign setups in Eloqua.Data Integration: Involved in integrating data flows within Eloqua.Content Management: Worked as a Content Management Admin in Confluence.Testing: Conducted end-to-end flow testing.