Saurabh Kumar Email & Phone Number

New Delhi, Delhi, India

 Define strategy & making AOP to improve right model mix & increase market share/new user for Casio scientific calculators in assigned territories.  Managing Institutional marketing & sales promotion in engineering colleges/schools/other educational institutes Interaction with Professors/HOD’s/ Institute owner’s/decision makers/influencers for promotion & adoption of the product along with various marketing activities/canopy activities like lab placement, sample sharing, road shows, teacher training etc Launched new mobile app for Bangladesh teachers & students for awareness & promotion of scientific calculator

New Delhi, Delhi, India

Products/Division & territories managed Made Easy Publication (Higher Education)-Pan India Managing offline sales (Distribution channel), online sales, marketing & operations with a team of 25 resources Interaction with Professors/coaching institute owner’s/decision makers/influencers for promotion & adoption of the product along with POSM/trade marketing activities/canopy activities Robust channel development & management for effective distribution of products in north India in a very short span of time which leads to substantial business increase Managing the entire operations ranging from inventory management, Billing, Dispatch & logistics Streamlining business process & effective MIS management

Noida, Uttar Pradesh, India

Products/Division & territories managed Mylestone Curriculum (School product, K-8)-Pan India Achievements/Roles & responsibilities Deciding the product mix and conceptualizing product, sales & marketing strategy based on market research & data analysis  Conceptualized & started a new revenue stream via CSR funders & sales closure of APS schools. Conceptualized and created new SSA test analysis, new website, CRM, & digital components like teacher tablet, Mylestone app for parents, students & teachers Conceptualized & conducted IIM Calcutta survey to study the “impact of Mylestone on various stakeholders” Devised and executed marketing campaigns to promote the product through digital marketing and offline marketing

Noida Area, India

Products & territories managed Amar Ujala education products (Uttar Pradesh, Madhya Pradesh, Rajasthan, Chhattisgarh, Uttarakhand, Bihar, Jharkhand, Delhi, Haryana) Achievements/Roles & responsibilities Launched new age products/concepts i.e. Safalta.com, Psychometric test PACT, Olympiad, topper tour in Amar Ujala education division Lead & managed 30 people strong team across various functions & locations  Started a new concept of magazine cover page customization and direct book sales for 250+ clients every month and generate approx. 30L/month revenue by direct sale Spearheading product enhancement, product development and business development (channel sales and ad sales) Devised & executed various branding & marketing initiatives like book fair participation, trade marketing, POS marketing, reader engagement programs, canopy activities

New Delhi Area, India

Products & territories managed HRMS software (Pan India), GST software Solution (Delhi NCR) Achievements/ Roles & responsibilities Managed 25 people team across verticals like lead generation, sales, marketing, customer care, implementation, product development as business head of HRMS division & align them towards one common goal Developed a solution centric approach through consultative sales & deciding price points for all such solutions Increased sales of HRMS product by more than 50% through various innovative ways like selling in modules, up-selling & cross-selling Implemented business process reengineering for process improvement & coordination among various in-house stakeholders Conceptualized and established new & effective renewal sales strategy Launched GST product with various ERP solution providers and achieved exceptional sales figures along with closure of various big clients successfully within a very short span of time

Noida

 Launched & Established a new strategic business unit ‘Amar Ujala Education’ Launched 3 New Magazines & 600+ Book Titles  Increased sales exponentially in Rajasthan through aggressive sales & marketing campaigns Developed a new & robust distribution channel across–Uttar Pradesh, Madhya Pradesh, Rajasthan, Chhattisgarh, Uttrakhand etc Deciding price points, distributor margins, marketing spends and resource costs Streamlining processes and framing MIS reports for effective management Devising sales promotion schemes for end consumers and channel partners Nurturing effective relationship with coaching institutes for product promotion and adoption Deciding the product mix and conceptualizing content strategy based on market research and feedback

Noida Area, India

Noida Area, India

 Responsible for increasing the newspaper circulation in territories surrounding Kanpur, named Kannauj and Farrukhabad  Gained extensive exposure of Tier1 and Tier2 cities with insights into rural marketing Devised a comprehensive strategy for increasing newspaper circulation in Meerut Formulated & conducted market research to gain insights into the consumer’s perception about the product, for determining past performance and to project potential of business in the area. Designed & implemented promotional activities to create brand awareness in the territory through road shows, rural chaupals, door to door, outdoor hoardings, flyers, standees Organized PCC campaigns in Kannauj and Farrukhabad. Responsible for recruitment, training of PCC Team as Head of the project. Devised several trade incentive schemes and organized successful dealer/hawker meets  Carried out extensive market research for newspaper product in Lucknow & Kanpur

Noida

 Sales Planning and Market Development, Branding & Events, Strategic Inputs to SPMD Received rigorous 3 months training in all the functions of print media

Master Of Business Administration (M.B.A.), Marketing

Activities and Societies: SportsParticipated in various sports activities

Bachelor Of Technology - Btech, Instrumentation Technology