Oversaw strategy and direction for a team of Search Marketing Specialists that manage multi-million dollar paid search and social campaigns over major SEM networks including Google, Yahoo, Bing, Facebook, LinkedIn, and Instagram.Hired and trained Search Marketing Specialists. Provided search marketing best practices and guidance in the development of account management skills to ensure the success of new and existing team members. Developed and implemented best practices for Paid Search, Paid Social, Remarketing, Mobile strategy, and landing page testing across the Search Marketing team. Responsible for the Search Marketing team meeting aggressive lead targets and cost per lead metrics to meet established ROI.Accountable for budget forecasting, media allocation analysis and strategic/tactical execution for high volume clients. Helped create, edit and optimize PPC Landing Pages through actionable web analytics insights, continuous A/B, multivariate testing and conversion diagnosis to generate maximum results.

Oversaw the development, execution and management of search marketing channels for new media brands including GolfNow.com, Teetimes.com, LastMinuteGolfer.com and GCAmTour.com.Responsible for over 5 million dollars in yearly PPC, display and retargeting ad spend across thousands of campaigns in the US, Canada, UK, Ireland and Mexico. Managed, encouraged and motivated a team that successfully build out over 5,000 golf course campaigns to increase reach and boost conversions. Reduced overall cost by 32% and increased conversions by 17% YOY.Increased CTR and conversions by testing and implementing the latest and greatest AdWords features including image extensions, form extensions, similar audiences, mobile bid modifiers, RLSA, keyword insertion, expanded sitelinks, etc.Tested new approaches with partners to focus on seasonality, struggling markets and new market launches. Analytics and reporting for performance marketing department.

Launched a new, more thorough campaign format with expanded list of relevant keywords and more engaging ad copy. Utilized Marin, Google AdWords and Microsoft adCenter to manage campaigns.Compiled and analyzed performance data and metrics and made decisions regarding campaign direction based on findings.Worked with Optimine to automate keyword bidding across all campaigns.Launched recent test with adMarketplace to increase visibility and market share beyond first and second tier search engines. Set up sessions with sales managers around the country to gain insight into nuances of each individual market.

Provided web marketing and PPC support to local businesses and colleges including Rollins College and Remington College.

Created original music for the entire first season of the Grillseekers television show.

Managed all marketing aspects of assigned university programs to exceed their value generation targets.Partnered with a variety of internal and external service providers to execute marketing campaigns and promotions including vendors, universities, list brokers, agencies, web site companies, and in-house creative.Supervised PPC and SEO specialists to ensure they delivered on lead generation targets to maximize ROI and brand awareness for my programs. Positioned programs in the marketplace and drove lead generation by identifying new lead sources, writing unique messaging specific the target audience and determining an optimal marketing channel mix within the yearly media plan to reach student enrollment targets.Wrote engaging content for program websites to improve SEO rankings.Cultivated existing database leads to drive future student enrollments.Researched new opportunities and provided high-level analysis of potential threats in the marketplace.Analyzed semester over semester results for anomalies, trends and campaign strengths.Key Clients: Boston University, University of Florida

Motivated and guided several teams of enrollment advisors.Proven track record as the top performer within the enrollment center.Monitored and generated reports regarding daily metrics of each team.Demonstrated ability to implement operational initiatives.Acted as the primary liaison between the Knowledge Partner (Boston University) and CKG.Responsible for building relationships with potential students.Adept at answering questions, uncovering needs and helping prospective students determine the best degree choice for furthering their education.Recorded all voiceover work for the company's phone system.

Responsible for customer recruitment and development in the Greater Orlando area. Managed and optimized contact and target database.Left position at 118% above sales quota.

Called 80-100 prospects a day. Built relationships with federal agencies as well as state and local governments to identify new sales prospects and generate leads for the Outside Sales Team. Articulated the key features and benefits of Netegrity's web security solutions. Generated, qualified and processed leads.

Responsible for developing relationships with new and existing clients. Assessed and filled client staffing needs. Interviewed, evaluated and placed temporary employees.Negotiated pay rates and drafted fee agreements.

Waited tables and worked the bar at the award-winning Berkeley Grille while attending college.

Developed and maintained customer relationships throughout New England Market. Recruited, interviewed, trained, and hired demonstrators to assist in store launches. Performed all necessary software and hardware repairs and updates to interactive kiosk.

Authored over two hundred in-depth text and graphics briefings and presented them to a wide assortment of agencies and squadrons worldwide. Software trainer for UNIX-Based Sun Microsystems workstations used for Search and Rescue mission planning and satellite imagery manipulation.Honorable discharge