As the Marketing Manager for The Olinger Group I create demand generation marketing to drive MQL’s and SQL’s. I utilize my skillset in building and designing digital marketing funnels to create full-stack campaigns inside of HubSpot and google ads, while working closely alongside the sales team to increase performance on ABM campaigns. I am also optimizing much of the working process in multiple departments to help the company and employees become 10% more efficient through AI and demand generation AI.

Grew an online brand and community to over 34,000 followers within two years, driving eCommerce sales through Shopify and Etsy.Collaborated with major brands for affiliate partnerships and influencer marketing campaigns, delivering over 2.4M views on branded content, with an average reach of 190,000 per month.Developed video content, blog posts, and social media campaigns that increased conversion rates year-over-year.

Led a team of 6 to execute new website development and branding projects, increasing web traffic by 25% through holistic campaigns on LinkedIn and SEO strategies.Managed go-to-market strategy for SaaS AI products, ensuring smooth product launch and adoption across US and Europe.Developed an internal communications strategy on SharePoint, improving employee engagement across global teams.Key Skills: Project Management | SaaS Marketing | UX Design | AI Solutions | Global Communications

Managed a $3.4 million marketing budget, optimizing media buying strategies and establishing corporate partnerships with major and minor sports franchises.Improved loyalty program participation, resulting in a 10% increase in customer spending.

Outreach for new business opportunities and client project management as a contracted social media manager for local businesses to increase social awareness, engagement and promotional events. Developed social media strategy for online communities in the sharing industry, Facebook ad management and media buying for local businesses. Created WordPress and Squarespace websites for clients and utilized Google Business with PPC Ads to increase local in-store traffic.