Sav Khetan Email & Phone Number

San Diego, CA, US

San Diego, California, US

Mountain View, WY, US

• Joined the founding team to setup up the product, marketing, and data disciplines.
• Built out and staffed the product delivery and marketing function and team
• Strategized the product approach, MarTech stack, roadmap, and go-to-market plan for upcoming launches

San Diego, California, US

• Tealium is a global SaaS leader in Tag Management, Customer Data Platform (CDP) and Real-time Data Collection and Activation.
• Produced product strategy, competitive intelligence, product positioning and prioritization across Tealium's portfolio (Data collection, CDP, AI/ML, Data warehousing, API Hub, Data Delivery, Privacy and Identity)
• Launched Tealium Data Connect (Reverse ETL + Activation across the enterprise); Tealium Functions (Serverless custom integrations in real-time) with go-to-market planning, "Early access" program and sales enablement
• Streamlined the role of product in customer success delivery, working closely with Tealium's largest customers on their data maturity and use case adoption goals (average 2 - 5 customer meetings per week for 2+ years)
• Improved the understanding and impact of customer problems by region, company size and industry across the product and engineering organization (US, EMEA, Asia-Pacific and Australia)
• Led product evangelism, education and strategy across internal and external audiences - revenue teams, prospects, customers, partners, analysts, channel and press

San Diego, California, US

• Built-out the product organization and discipline at Tealium - scaled team from 1 - 20 members in 18 months covering - product management, design, documentation and community (7 direct reports)
• Launched Tealium Predict (ML based likelihood score for desired actions); Consent Manager for CCPA; Conversion API (Facebook, Google); "Early Access" program - with go-to-market planning, sales enablement and education
• Implemented process to prioritize, develop and evangelize the Product roadmap - based on qualitative input (voice of customer, competitive intelligence, analyst reports, partner input, regional priorities) and.
• Implemented agile development and scrum methodology across the product and engineering teams - scaled from 1 team doing scrum to the entire organization doing scrum in 2 years
• Formalized the role of product strategy and vision across the internal and external teams - product office hours, quarterly roadshow, partner and channel specific meetings, deep dives with key customers

Seattle, Washington, US

• POSSIBLE (now Wunderman Thompson, WPP's largest digital agency)My charter was to help enterprise clients deliver their CX and personalization goals by evolving their technology stacks and first-party data foundations..
• Delivered MarTech tool evaluations and recommendations (personalization, optimization, account-based marketing (ABM), DMP, Dynamic Creative Optimization (DCO) and Customer data platform (CDP))
• Generated audience segmentation strategy for cross-channel targeting and personalization (data layer and collection recommendation, integration strategy, tool compatibility and first-part vs third-part data investment)
• Managed go-to-market planning (team and operations recommendation, training for POSSIBLE and customer teams, partner management and coordination)
• Launched and managed personalization programs in Automotive, Retail/eCommerce, Entertainment/Media

Seattle, Washington, US

• 1. Led business development for POSSIBLE LA - in this role I led teams bringing in over $21.5M on new revenue over 4 years (25% of total) 2. Implemented go-to-market and growth strategies for our largest clients -
• Automotive - cross-channel personalization and segmentation strategy drove 18% increase in qualified leads over 3 years
• B2B 3D Printing online - web-based ordering tool and improved customer experience (CX) reduced customer service time on new orders by 40%
• CPG - CMS platform design, content strategy and enterprise template library reduced new website deployment time by 80% over 100 brands

Seattle, Washington, US

• Owned team building, customer success, and overall health of key client relationships.
• Major seasonal Broadway show - segmentation and media strategy drove 23% increase in revenue and 17% increase in average order value YOY – cross-channel campaign execution, prioritizing lead quality and push to retail.
• Automotive - integrated channel strategy, optimization across digital touchpoints and data-driven design, resulting in 21 months of continuous MOM sales growth - Success delivery driven by focus on tools, integration.

Los Angeles, CA, US

• Schematic, a digital agency owned by WPP, merged with POSSIBLE in 2011. As Program Manager I built out delivery teams and executed marquee engagements, which included content management systems (CMS) platform design.
• Dell.com - redesign website for consumer, SMB and Enterprise (B2B) audiences. New configurator drove 12% higher up-sell, 21% higher cross-sell and 9% higher conversion at checkout
• ABC.com - won Emmy award for first full-episode player online. Caused the writer's strike in 2007
• NBC Olympics Beijing 2008 - built first video player to bring over 3000 hours of live streaming for the 2008 Olympics
• SouthParkStudios.com - first show to put the entire catalog online - ad inventory for the year was consumed in the first 30 days

Culver City, CA, US

Genex, a digital agency, was acquired by Meredith Xcelerated Marketing (MXM) in Jan 2007. As Sr. Project Manager, I was responsible for the customer success and on-time delivery of some of the larger engagements. Strategies and approaches used during this period - software development, requirements gathering and documentation, quality assurance and product.

CameraReadyArt is an online services company that provides custom vector artwork for printing on physical items. The marketing and sales operations were based in Los Angeles, and all tech and artwork production was done offshore in India. As Product Manager, I led the team building our in-house order delivery platform, coordinated the offshore production.

Mba, General Management

B. Eng., Production Engineering

Education record