Samantha Bonelli Email & Phone Number

Boston, Massachusetts, United States

Boston, Massachusetts, United States

As an Associate Director, my role is all about driving Influencer marketing service excellence, internal team development, and providing guidance across 100+ license clients and their campaigns.- Manage 7 - 14 direct reports, supporting professional development while focusing on campaign management, internal & client facing communications, as well as account prioritization & organization - Teach and oversee Services team members - co-ops, coordinators, managers & leads - Influencer marketing best practices, assist in platform training, and support on high-level campaign execution; onboard new hires, both virtually and in-person- Collaborate with Customer Success, Revenue & Executive leadership teams to ensure internal process alignment and find streamline solutions to client escalations- Create internal resources based on needs from the team, outlining processes and best practices, promote team opportunities for external education via speakers, webinars and building Learning & Development Hub

In my roles as a Senior Program Manager and a Senior Manager of Services, I had a dual focus. My responsibilities encompassed both the creation and scaling of clients' influencer programs, as well as the management of team members within the Services department.- Strategically managed a 50% capacity book of business while simultaneously overseeing four team members. Executed impactful campaigns, cultivated client relationships, and led team growth. Identified development opportunities for individuals on my team & created growth paths to ensure success for the individual while improving company return.- Key Clients included Sam’s Club, Mondelez (Nutter Butter, TRIDENT, & OREO), P&G (Pampers, Bounty, ZzzQuil), KISS Falscara, SoFi, Purple, GNC, Sparkling Ice, Tazo, HEYDUDE, GUESS WatchesKey Achievements- Oversee license team of 30+ Services individuals and support of across license clients, with a total ACV of 7.3 million - Restructured Services team from single-account ownership to multi-tier roles & responsibilities, which allows for improved service support on license customers, clearer growth opportunities for account members, and increased account success. - Completed 13 LinkedIn Learning Certifications, including: Inclusive Leadership, Developing A Services Mindset, Managing Gen Z

Greater New York City Area

I began my career as a Program Coordinator, handling influencer relationships and campaign coordination. Advancing to Program Manager, my role expanded to include content editing, compliance, and goal-aligned influencer posts.- Led client accounts and communication with Influencers and talent agents across 20 – 25 campaigns at a time, delivered comprehensive program assets including initial outreach letter, Influencer Posting Details, and recommended Influencer selection. Evaluated and optimized tactics and program assets to ensure KPIs are met and exceeded.- Compiled (client facing) weekly, monthly, and end of campaign reporting wrap up analyses that included quantitative analytics and qualitative insights, as well as strategic recommendations for upleveling programs.- Organized culture events to foster camaraderie amongst local and remote team members, including creation of company branded outerwear and planning of holiday/summit gatherings. Worked directly with the executive management team to redefine core business values and create new company-wide initiatives for 2020; ensuring these new policies come to fruition throughout the year.

Greater Boston Area

Greater Boston Area

Greater Boston Area

- Assisted in day-to-day office operations, including sorting of mail, running errands across campus, - - Researched and amended confidential alumni information into Boston University data system.

Greater Boston Area

PRLab is Boston University's in-house and student-run PR Agency. - Increased social media awareness through social post creation, compiled a media contact list, and executed original video content for client, a local non-profit organization, PetsEmpower.- Executed a social media campaign on behalf of the client, encouraging individuals to share a video highlighting how his or her pet is a source of comfort and empowerment during difficult times.

Paris Area, France

- Served as direct translator for English-speakers during cooking classes, 3-4 times a week. Developed English-versions of French recipes for students to take home following each class. - Compiled contact lists, investigated new recipes for future classes and events, as well as researched potential opportunities with local businesses in surrounding neighborhoods.- Organized and prepared cooking classes, maintained workshop space, and assisted students as they tackled creation of classic French dishes.

Bachelor’S Degree, Communications Specializing In Public Relations

Activities and Societies: Delta Delta Delta FraternityMinor in French

French Language And Literature

Wrote analysis focusing on the impact of public relations in the tourism industry, specifically on cooking classes based in Paris.

High School

Activities and Societies: National Honor Society, Varsity Tennis Team, Foreign Language Honor Society