Patrick Scanlon Email & Phone Number

Tacoma, WA, US

Seattle, Washington, United States

• Specializing in interim & crisis management, change management, leadership development, and data-led operational excellence for companies and non-profits.
• As interim CEO, I guided the wind-down of a profitable 78-year-old healthcare non-profit due to a customer concentration issue that forced a closure and dismissal of their unionized staff.
• Focusing on their expenditures during a short-term engagement, I identified an annual savings of $2.4M for a Southern California-based company specializing in affiliate-based digital advertising infrastructure.
• Led the strategic monetization of an IP portfolio of 32 issued US Patents from a company in receivership. Coordinated with multiple intellectual property law firms to secure litigation funding, culminating in filing a.

Greater Seattle Area

- Directed the recovery and decommissioning of technology infrastructure (DSP & DMP) and intellectual property assets of an international AdTech company ($120M venture-backed) now in receivership. Delivering a 30x fees-to-return ratio.- Assisted a cloud-based solution that optimizes the performance of digital marketing spending, in real-time to reduce.

Greater Seattle Area

• Digital transformation consulting, change management, process improvement, leadership & mentoring
• Worked with the President of a Seattle major media company to lead an internal "strike team" to analyze and document innovative business strategies to increase revenues (x2) over four years for Board presentation &.
• Reorganized the enterprise architecture and use of innovative technologies for a $32M heavy industry shipyard project. Producing operational increases in billable hours (100 employees x 1.25 additional billable.

Greater Pittsburgh Area

• Division ($12M) of USA TODAY Sports/Gannett responsible for three (3) business units dedicated to a millennial-centric online vertical, as well as leading editorial storytelling, ad delivery, and the digital.
• Entered an ever-evolving leadership crisis scenario as the 9th GM of the division (45 direct reports) in five years and led direct and matrixed teams to stabilize unit staffing, software development, and expenditures.
• Collaborated with software development staff to convert from a Waterfall to an AGILE/JIRA-based project management paradigm.
• Sourced, negotiated, and assigned vendor contracts for the supply of internal and external-facing software, cloud-based hosting and network services, and technology solutions.
• Worked with corporate M&A to architect the sale of one of the business units and oversaw the reassignment of editorial and product development resources to other locations within the company. While retaining.

Pittsburgh PA

• Provided digital thought leadership & technology strategies and interdepartmental collaboration for new product development programs and business process reengineering to influence a long-term culture of innovation.
• Established a 10-person multi-disciplinary Data Science Team to aggregate and analyze data and create revenue strategies that leveraged existing assets and created seven-figure revenue gains from user subscriptions.
• Created new interdepartmental communications & processes for data analysis to test and measure KPIs on ad effectiveness (digital and print). Improving ROI and assisting targeted ad sales.
• Formed a new business unit that leveraged the company's brand equity and core digital assets to create a national digital ad network comprised of 200+ smaller market newspapers’ digital properties.
• As a futurist on behalf of the company, I presented at numerous conferences, industry associations, and university mentor/guest speaker opportunities on Change Management & Innovation in corporate institutions, Digital.

Greater Pittsburgh Area

• I worked directly with the President as the Primary Digital Transformation/Change Agent within this 200+-year-old and top 25 DMA traditional print media company. Sorted through the inertia & ambiguity of industry.
• During my tenure, the Post-Gazette was singled out by Editor & Publisher Magazine as one of "The 10 Newspapers Getting It Right (in Digital)".
• Increased digital revenue contribution to EBITDA from 4% to 9% ($11.25M) within 18 months and collaborated with my peer in Sales to manage the digital transformation of 35 ad sales reps (dotted line) to drive digital.
• Collaborated with interdepartmental leaders and staff to communicate clarity around changes within the organization, changes in consumer behaviors & media consumption, the industry at large, and how they will continue.
• Led go-to-market efforts of internal and external web and mobile app software teams to release on both iPhone and Android platforms.
• Collaborating with the CIO. Restructured inter-departmental technologies and their underlying business processes to strategically place the company into a digital future.

• A digital business & technology strategy, web application software development, and hosting services firm for startups and mid-sized companies.
• Worked with entrepreneurs to gain investment-ready status as an investor, advisor, or consultant.
• Streamlined production and reduced seasonal staffing needs of a national photo-gift manufacturer by 25%, and reduced time-to-customer shipping by 15% via process-reengineering that analyzed & contrasted existing.

Consulted with entrepreneur and his team to achieve investment ready status. Upon seed funding, I joined in a contract role responsible for the go-to-market product strategies, development and execution where I also acted as a company ambassador to numerous national industry associations via board representation and workshop related activities.

Collaborated with entrepreneur, inventor and CEO as well as 3rd party vendors to bring technologies, product strategies and branding of their (now) two US Utility Patented digital photographic software and algorithms from alpha stage to full market release via server side software and Photoshop plugin.

• Pioneered in Antipodean streaming media and content (audio & video) creation with distribution to partners such as: AOL, EXCITE, The Guardian, Yahoo, RollingStone.com and preconfigured content in REAL Networks Player.

Melbourne, Australia

• Maintained a key role in Australia’s first “Dot Com” company in charge of the 23-person software development team creating, releasing, selling and supporting multiple Internet related software titles.
• Sausage Software listed on the ASX in October of 1997 to a market value of $164M. (Subsequently changed to SMS Consulting and still listed on the ASX)

Melbourne, Australia

• 1 of only 2 Interactive Marketing Directors for J. Walter Thompson worldwide.
• Developed initial Internet Strategies for Fortune 100 clients such as Ford.com.au, Kraft.com.au, Blockbuster.com.au and others.