• Product Positioning: Crafting compelling product positioning and messaging that clearly communicates the value proposition to our target market.• GTM Strategy: Orchestrating the execution of go-to-market strategies, ensuring our offerings meet the market with impact.• Content & Sales Enablement: Overseeing content creation and management, equipping sales teams with the tools and knowledge for success.• Customer Advocacy: Championing customer advocacy and support, leveraging feedback for product enhancements.• Strategic Packaging: Crafting and deploying strategic approaches to transform our complex ITS solutions into market-ready offerings, streamlining the path for effective sales and marketing endeavors.• Messaging and Launch Strategy: Leading the development and execution of product messaging and communication strategies, crafting narratives that strongly resonate with our target audience.• Cross-functional Leadership: Fostering close collaboration with product management, sales, and marketing teams to ensure a smooth transition of products from conception to commercialization, maintaining organizational coherence.• Market Strategy & Enablement: Defining the market strategy, conducting targeted marketing training, and supporting sales teams through marketing asset creation and campaign initiatives to propel product uptake.• Market Intelligence: Conducting thorough market intelligence and competitive analysis to inform strategic decisions and positioning.

• Developed a strategic approach to package a complex product platform solution as a market-ready offering, facilitating effective sales and marketing strategies.• Owned the product messaging and communication launch strategy, ensuring a consistent and compelling narrative that resonated with target audiences.• Worked closely with cross-functional teams, including product management, sales, and marketing, to orchestrate the seamless transition of products from development to market, ensuring alignment across the organization.• Set the product-market strategy, delivered targeted marketing training and education, provided sales support, enabled sales teams, oversaw marketing asset creation, and directed campaign development to drive product success in the market.

• Orchestrated Marketing Strategy Alignment: Ensured seamless alignment of marketing strategy with sales objectives, surpassing targets and yielding a $6M pipeline value at an impressive 24x Return on Advertising Spend (ROAS).• Program Excellence and Accountability: Held responsibility for program uptime and adherence to performance Service Level Agreements (SLAs) for consumer programs, ensuring a flawless experience for participants.• Consumer Program Transformation: Spearheaded the transformation of consumer programs through a comprehensive rebranding initiative and the launch of a new website. The effort resulted in a remarkable improvement in overall site performance metrics, including increased site visit duration.• Scaling Consumer Programs: Successfully launched and managed 30 distinct consumer programs, collectively engaging over 5,000 participants, expanding the program's reach and impact.

• Amplified Marketing Effectiveness: Elevated marketing impact through the strategic expansion of digital, inbound, and Account-Based Marketing (ABM) strategies. This initiative significantly contributed to revenue growth, with results exceeding $2M.• Visionary Rebranding and Launch: Pioneered the rebranding and successful launch of Geotab Energy, securing buy-in and approval from critical stakeholders. The transformation was instrumental in redefining the brand and positioning it for future success.

• Revitalized Marketing Strategy: Overhauled the marketing approach for the startup, orchestrating a comprehensive expansion of marketing efforts. This initiative resulted in a remarkable 110% increase in brand awareness.• Strategic Team Growth: Spearheaded the expansion of the marketing team by augmenting headcount, fostering a talented and dynamic group of professionals. This team played a pivotal role in contributing to over $5M in sales pipeline value.

• Guided Visual Strategy: Oversaw the visual design, messaging, and content marketing efforts tailored for North American and UK markets, ensuring alignment with organizational goals.• Transformational Website Redesign: Orchestrated the comprehensive redesign of the company's website to align with long-term growth objectives. This endeavor led to notable improvements in site performance metrics, enhancing the user experience and engagement.

• Spearheaded Print Publication Title Relaunch: Pioneered the revitalization of print publication titles, devising an innovative strategy to incorporate multiple titles within website management. Successfully gained stakeholder approval for this creative approach.• Cross-functional Collaboration: Collaborated with various teams, from website management to design, to implement the revamped print publication title approach, ensuring alignment with organizational objectives.

• Enhanced Website Designs: Played a pivotal role in updating the design of existing websites and those in development, focusing on maintaining a consistent look and feel across all platforms.