- Drive revenue for TikTok by supporting scalable sales and account management programs across the North America business. - Leading development of TikTok's agency service model as a significant driver of SMB growth.- Ensure that our clients receive the highest level of sales and operational customer service experience.- Help establish a structure that empowers ongoing, sustainable growth, including partnering strategically with adjacent sales teams.- Develop strong and effective sales strategies and processes that enable my teams to meet or exceed ever increasing sales targets.- Manage, mentor and develop a high performing team of 7-13 Account Managers.

Leader of sales professionals who partner closely with agencies to maximize results of marketing campaigns on Facebook through strategic consultation, education, optimization, and support. I foster and build relationships internally and externally ensuring my team is able to perform their roles at the highest, most efficient level possible.

Led team on develop/launch of new product landing page experience + mobile siteLed initiatives to add new product offerings to site as they rolled out this summer/fall Directed development of custom drink-maker mobile site that allows bartenders to create custom drink ads to share on social channelsManaged creative development of interactive tablet executionsWorked on team dedicated to updating & optimizing client website, members-only site, and mobile siteDeveloped tactical CRM support strategy with social team & analytics to improve member experience on members-only websiteStrategy also focused on overall CRM program and customer communication improvementsWorked to refine project workflows and processes

Part of Content Services team, managing entirety of AA’s owned channel advertising outlets (aa.com, airport comms, etc)Successfully executed internal/external US Air/American merger announcement video and owned channel elementsWorked alongside Account Director and client to develop strategy for archiving and organizing 75 years of AA video/film assetsCollaborate with creative team in New York and Dallas on owned channel initiatives as part of larger brand campaignsResponsible for updating and delivering library images as part of American’s new brand identity and guidelinesEnsure production estimates are strictly adhered to and deadlines metManage workload of Account Executive

Managed brand activations for diverse roster of clients including: Allstate, Aquafina, Harley Davidson, IBM, Samsung MobileWorked with clients to strategically build brand activations that provided unique visitor engagements and maximized their ROIBuilt client Scope of Work to accurately reflect client and agency requirements and expectationselements included: interactive custom RFID-enabled applications with social media integration, green screen photo applications, data dashboards capturing real-time engagementResponsible for day-to-day workflow, schedules, reviews – leading agency team and Client to ensure work executed flawlesslyCreated documents outlining user flow of app and/or activation experiences and assembled wireframes for client sign-offCollected and organized creative elements for developer usageWorked closely to ensure projects stayed on/under budget

Responsible for leading and contributing to digital, print, mobile products and social media concepts from briefing to deliveryIndependently managed smaller agency account, guiding creative development and marketing efforts Developed strategy and maintain Frost’s social media introduction and presenceLed effort to create internal thought leadership blog for agency and client to share/discuss industry-related trends and ideasPerformed category research and analysis to identify trends and opportunities in banking arenaMonitored 5-20 individual projects on a daily basis Managed weekly project status report and lead weekly client callsCreated and processed monthly client billing reports Recruited, trained and managed Frost account intern

Maintained calendar, email, scheduled meetings, calls, and handled invoices, expense reports/receipts for two C-level executivesDrafted and/or proofread all written correspondence to clients, networks and outside counselDeveloped new concepts/pitches for cable and broadcast networksFielded incoming treatments/pitches, scheduled meetings, travel arrangements for talentTracked progress and deal status of over 50 projects on development slateStrategized and implemented effective outreach for specific contestants/talent for network and cable television shows

Bustin* Down the Door* (Feature documentary with worldwide theatrical distribution). Conceptualized and developed potential TV series treatments/pitches Managed script submissions, script coverage and story notes. Created ad concepts, commercial ideas and pitches for clients Final Cut Pro editor with knowledge of entire FCP Suite. Producer/Production Coordinator for Clear Channel LA live events. - Directed live video content - communicating with talent, stage managers, & PA*s. - Artist interviews, setting up webcast, camera & lighting Clients included Joico Hair Care, Clear Channel LA, West Coast Customs, and Fresh & Smoked features.