Led the team responsible for all Product Marketing of Plug’s downstream and midstream Hydrogen business lines including fuel cell electric vehicles, stationary power generation, and hydrogen refueling stations. My team ran the product marketing gaumut: identifying energy market trends, analyzing competitive landscape, creating customer facing project economic models, and ultimately coalescing into a TAM/SAM/SOM foundation, a go-to-market plan, and a set of marketing campaigns• Launched multiple new product lines including On-Site Power Generation for Battery Electric Vehicle Fleet Charging (commercial), Fuel Cell Electric Vehicles and Infrastructure for Mid-Size Material Handling Fleets (commercial), and Hydrogen Powered Community Microgrids for Wildfire Prevention (utility)• Directed Plug’s Integrated Marketing Plans and their constituent Marketing Campaigns from ideation to content generation to in channel placement • Collaborated with C-Suite and Board of Directors on annual Strategic Plans • Developed of Plug’s Downstream Market Roadmap, including target geographies and industry verticals for each Plug product line. • Generated market-based product requirements based on customer economic models which the Product Management and Engineering leadership used as the basis for Plug’s Product Roadmap

Created and led the Strategic Program and Product Management team. Worked with department heads to develop and administer project plans, budgets, and rosters required to design commercial farm platforms, construct farms, and develop and bring to market the consumer products (strawberries, leafy greens) those farms grow• Directed Plenty’s Strawberry Program, leading a cross functional leadership team of directors from Plant Science, Engineering, and Business Development to create and execute an end-to-end plan beginning with basic plant research, technology development, and market research, and culminating in a strategic partnership with Driscoll’s and the design basis for the world’s first at scale indoor strawberry farm (currently under construction with planting expected in 2024) • Served as Strategic Program Director for Plenty’s first at scale commercial indoor leafy greens farm, which was the largest in the world at time of completion, in Los Angeles, CA; structured and executed the farm construction and delivery program from final design to construction to commissioning to launch to commercial hand-off • Led twice monthly Board of Directors committee meetings providing build updates and key farm metrics critical to project completion as well as a $400M capital raise completed in January of 2022 • Lead the technical due diligence for Plenty’s partnership with Driscoll’s, leading to Plenty’s patented indoor farming technology growing Driscoll’s patented Strawberry varieties

Conducted market analysis, created business plans, developed and rolled out go-to-market plans, served as product expert for direct sales and business development• Launched multiple new product offerings and variants including Mission Critical Power, Microgrid, Low Pressure Gas, and Energy Storage Integration• Managed the product roadmap and product vision process, combing inputs from C-Suite, Sales, Marketing, Engineering, Operations, and Service teams; participated in the 5 year business planning process which aligned the roadmap with resource allocation, go-to-market strategy, and corporate finance plans• Wrote market and product requirements documents (MRD/PRD) for new offerings including Bloom 2.0, Bloom 5.0, and Performance Data Reporting • Developed prototype Fuel Cell + Battery dispatch algorithm for peak shaving and load shifting which became the basis for Bloom’s entry into the integrated energy storage market and the kernel for the battery algorithm used in initial field deployments• Built go-to-market collateral and tools: customer economic models, system sizing tools, customer presentations, website content, spec sheets, 3rd party design guides, sales & service training guides• Led cross functional program teams through the new product development phase gate process • Supported entry into new geographies (North East U.S., India, Utah) with in territory research, customer acquisition, regulatory landscape mapping, and new product feature definition• Developed new fuel cell configuration and service strategy (patented: “+1 method”) to account for non-linear degradation of module generation capacity, and an accompanying predictive service cost model to account for variability both across and within product vintages• Participated in the creation of Bloom Energy’s partnership with Southern Company, which consisted of project financing (>$500 million), joint technology development (>$100 million in revenue), and joint sales efforts