Scott Muller Email & Phone Number

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney

In 2009 Scott launched MBOS Consulting to serve organisations and individuals in media and entertainment. He has attracted clients from Australia’s major television and radio networks, and he has coached talent, producers, executives, comedians, writers, and the occasional pop/rock star. Some larger engagements require performing important roles within, and on behalf of, a client organisation. A small selection of these engagements is outlined below.Client: Australian Radio NetworkRole: Head of Programming & Production, WSFM Sydney - 2018-19Through MBOS, Scott was engaged to rejuvenate a WSFM. Result: WSFM rocketed to #1 FM, achieving the station's highest share of all time: 11.3%.Client: SBS Audio and Language Content Role: Content Strategy Consultant, Various Projects, 2011-onwardsScott's long association with SBS Audio & Language Content started in 2011 when he was engages to design the strategy, launch, and develop what would become the enormously successful SBS Pop Asia television-radio-online brand. This approach was replicated for SBS Pop Desi and SBS Pop Araby. Scott was later engaged to assist with a major restructure of SBS Radio's language programming, representing (at the time) 74 languages. In 2016 Scott was once again engaged to assist with the launch strategy and content design and development of the brand new, ground-breaking SBS Arabic 24.Client: DMG Radio Australia (now Nova Entertainment) - 2009-11Role: Program Director, Nova 93.7 FM, PerthNova 93.7 had been in decline, reaching a record low share of 7.7% by late 2009. Scott was hired to turn it around, creating a new strategy targeting encompassing the 25-39 demographic. 10+ share quickly grew to 10.5% - and set Nova 93.7 on a course that made it the most successful Nova of the 2010s.

Australia

Sydney, New South Wales, Australia

Triple M had been in long-term decline for many years. Scott was hired to deconstruct and rebuild Triple M from scratch. Key achievements include:Created a new strategic direction, including an entirely new lineup and broader appeal format.Primary role in negotiating Roy & HG’s move to join Triple M after 22 years at Triple J.

London, England Metropolitan Area

In the 1990s the iconic Capital Radio attracted weekly audiences of over 3 million listeners, but competition led to steady decline, and by 2006 Capital Radio’s audience had halved to under 1.5 million. Scott was hired to halt the decline and turn it around.Scott oversaw all aspects of station management, budgeting, programming, marketing, research, team and talent management - reporting to the CEO, COO and Board of Directors.Created and executed a new station vision, programming strategy, and marketing directionHalted the long-term decline within 3-months, then swiftly grew overall audience by 17% - the station's first consistent, positive growth since the 1990sSignificantly grew the Capital Breakfast Show audience to over 1 million weekly listenersGrew the core target demographic by 43%, taking the station from last place to equal #1Grew the revenue-critical 15-44 demographic by 19%, and website use by 68%Overhauled audience tracking and music research systemsCreated successful new marketing-promotional campaigns, including "Who's Doing Who?" and "Celebrity Lost Property", which were subsequently adopted by networks in other parts of the world

London, England Metropolitan Area

While Program Director of Capital Radio London, it became obvious that the revitalised Capital Radio needed an iconic "all-London" event to eclipse the expensive, resource-draining, and dated teen-pop concerts of the 90s. Al Gore had made Global Warming mainstream, and it was on the agenda for 2007's G8 summit. The zeitgeist was perfect to create "Lights Out London".Capital Radio's "Lights Out London" campaign was one of the world's first climate campaigns promoting awareness through encouraging switching off unnecessary lights.The 6 week campaign culminated in millions of Londoners, businesses, and organisations switching off unnecessary lights at 9pm on the longest day of the year, Thursday June 21.A discussion in UK Parliament led to a vote supporting the participation of the Houses of Parliament. Other landmarks included Buckingham Palace, St Paul’s Cathedral, the London Eye, Harrods, The Ritz - and the Piccadilly Circus Lights which hadn't been off since WW2The campaign generated extensive publicity, and was recognised with the following awards: The U.K Green Awards, The Sony Radio Academy Awards (winning Gold), The European Radio Awards, and The UK Radio Marketing Awards

Sydney, New South Wales, Australia

Nova launched in 2001 and later that year Scott was hired as Program Director. During 2002 it became increasingly evident that the low-commercial-inventory model would not be financially sustainable without achieving market leadership and then dominance, and that therefore the original content strategy was not up to that task. An overhaul was needed and, as Program Director, this fell largely on Scott's shoulders.Scott designed and led the new strategy and its "hand-stitched" execution, marketing, promotions, imaging, and onair talent - reporting directly to the C.E.O and the General Manager. Under Scott's direction this proved to be Nova 969’s most successful era, achieving:Grew audience share to 12.0%, winning 14 consecutive surveys as Sydney's #1 entertainment station, and #1 station overall (beating the usually dominant AM talk stations).Led Nova 96.9 to set records that remain unbeaten to this day: the most successful individual station in Commercial Radio Awards history for winning an unprecedented (and still unmatched) 9 Australian Commercial Radio Awards in 2004, and a further 8 in 2005.Awarded Australia’s “Best Program Director” at the 2004 Commercial Radio Awards.

Bristol, England, United Kingdom

Oversaw all aspects of Group Programming for the GWR Group's network of 35 Mix-branded radio station - including research, music, networked programs, production, promotions and integration.Led the network to maintain the Mix Network's market leadership and audience share at 19.2%, despite increased competition and improvements by existing competitors.Key role in the launch of the world's first commercial DAB (digital radio) multiplex and the launch of the iconic “Planet Rock”.

Australia

1997-1998 Program Director, 92.9 PMFM, PerthTasked with returning 92.9FM to #1. This was achieved in 6 months with a share of 17.5%.1996-1997 Program Director, 96.1 Triple M, PerthBy 1996, 96fm's audience share had to declined to less than 5%. It was re-launched with a pop-dance format, which Scott led to peak ratings shares of 14% within 11 months.1995-1996 Assistant Program Director & Production Director, Fox FM, MelbourneLeadership role in Fox FM's meteoric rise from "worst to first" in under six months. Winner of numerous RAP and NY Festivals awards. Engineered Martin-Molloy's The Brown Album. 1994-1995 Production Manager, Austereo MCM-Entertainment, MelbourneOversaw the majority of nationally syndicated programming broadcast around Australia. Recorded almost every international and Australia rock-pop artist touring Australia in the mid-90s (except, unfortunately, the Rolling Stones and Plant-Page).1990-1994 Production Manager, FM104.7 & 1053 2CA, CanberraTwo time winner of "Best Achievement in Production" at annual Rawards (Radio Awards).