Scot Harris Email & Phone Number

Dallas, Tx, Us

Alpharetta, Georgia, Us

Kista, Stockholm, Se

Us

Match Marketing and Entertainment Group is an experiential marketing company that specializes in producing events and concepts that stimulate interest in products and/or services amongst a diverse, multi-cultural audience.

Alpharetta, Georgia, Us

Newark, California, Us

Marketing and strategy lead for the largest division of a global $3B software and services provider.• Exceeded 2011 revenue targets by $139M due to targeted client offerings and programs• Increased cross business unit sales of key product by $10M through enhanced pipeline management and sales boot camps• Developed and led marketing program to fill excess capacity in India that generated an additional $26M in contracts• Professionalized marketing planning process, focused on developing targets and commitments and then created marketing programs tied to those targets

Newark, California, Us

Led marketing for mobile product line worldwide, including market analysis, product development, pricing and positioning for $250M software and services company. Acquired by Convergys for $335M in 2008.• Grew mobile software revenues 100% through product repositioning and targeted digital marketing campaigns that leveraged multiple techniques including e-mail and web marketing• Rebalanced marketing mix from trade show focus towards demand generation and industry analyst relations • Developed new product introduction process and used it to successfully establish multiple new products • Introduced company-first segmentation strategy targeting key industries and enterprises

Kent Shop was an upscale men’s clothing store with revenues in excess of $1 million annually. Purchased the business to gain entrepreneurial experience. Restored the store to profitability and sold it to a large regional retailer.Boosted revenue 60% and positioned company for sale. Turned around small business in a down market through aggressive marketing and improved product mix. Improved retail store traffic by over 40% by applying unique marketing techniques including purchase-based segmentation. Established and cultivated relationships with approximately 20 area entrepreneurs to leverage cross -promotional opportunities to drive awareness and incremental foot traffic.

Basking Ridge, Nj, Us

Business lead for Verizon’s worldwide wireless enterprises. Responsible for delivering revenue of over $1.5 billion for worldwide wireless enterprises through market analysis, strategic planning, distribution, and business development. Improved international corporate profitability by $54 million by creating cross-functional, multi-company initiative to turnaround the prepaid business. Led affiliate marketing and distribution strategies and initiated customer-based marketing plans using segmentation, market analysis and customer value proposition, resulting in 33 percent increase in revenues.

Basking Ridge, Nj, Us

Business services leader charged with business development, and analyzing, developing and implementing programs that leverage affiliate company capabilities to improve their financial contribution to GTE. Increased profits by $37 million in 2 years by founding multi-company initiative to combine global handset purchases using a single vendor-facing unit generating. Spearheaded over 10 M&A and partner activities in China, Taiwan, Mexico, Venezuela, Argentina, Canada and the Caribbean. Led negotiations in merger between 2 Canadian companies.

Basking Ridge, Nj, Us

Created and implemented marketing and distribution plans in company’s largest cellular area with more than 800,000 customers and $600 million annual revenue. Expanded regional net sales by 51%. Directed launch of first segment-based prepaid service in wireless marketplace. Exceeded sales goals by 45%. Defined target segments, developed pricing, and created product packaging and advertising.

Mba

Bsba, Finance, General

Semester Program