Responsible for overseeing the execution of all marketing and sales support efforts for assigned accounts while following marketing plans.Maintains daily communication with business development, field operations team members, and other marketing team personnel in order to complete projects.Manages Salesforce CRM platform, updating opportunity information, maintaining customer/prospect/competitor profiles and generating reports.Monitors prospect activity using Marketo and Salesforce, and reports engagement to business development. Researches and follows up with new leads.Works with creative director to develop marketing plans, campaigns and strategies for inbound and outbound marketing initiatives.Researches and mines data online as needed to maintain database integrity.Works closely with marketing creative/design team to facilitate the completion of creative projects and campaigns, such as websites, emails, collateral, presentations, etc.Coordinates sponsorship and advertising opportunities.Monitors print and digital industry material and websites for triggers and new business opportunities.Plans and coordinates trade shows and events, including logistics and preparing and shipping materials.

Handle all revenue streams for the monthly publication and web site, marketing the media and spearheads any events that the media has participation.Recently, Scott has been has opened and handles all advanced digital advertising including SEM, SEO, social media building and management, online reputation management, audience extension, local digital, web site builds and social media management.

Multi-Media Sales – Handling 40-50 clients annually, increased revenue monthly by prospecting new clients and consulting with existing client to maximize their digital exposure working with a variety of budgets. Experience in multi-media sales, combining print, specialty magazines and digital. Digital Point of Contact – Assisted Digital Manager in maximizing digital sales for clients, increasing digital revenue each month for the past year. Brought local property company-wide notice for highest amount of digital sales within one month, from one account executive. Excels in digital marketing sales, taking a complete online, holistic approach to the consult, constantly matching the best online marketing strategy to each client to strengthen their brand and grow their business. Web Site Sales, Development and Maintenance – High sales in web site builds within the entire corporation with eight web build contracts in the past seven months. Works closely with web developers, throughout the build, acting as the constant liaison between the client and the developers.

Social Media – Utilizing current social media management systems such as Hootsuite, optimized all social media efforts for the dealsaver program. Sales – Successfully secured partnerships with local businesses for the dealsaver program. Web Site Management – Completely handled all back end programming and data input, including experience with HTML coding for the dealsaver program’s web site. Communicated with external and internal clients on current sales numbers and worked closely with merchants and employees to maximize sales through strategic advertising methods. Advertising - Assisted real estate and classified advertising sales team with ad creation, placement, data input and billing.

Advertising Planning and Implementation - Solid background in planning and executing sales and marketing campaigns. Hands-on manager with highly developed ad purchase negotiation skills and experience cultivating strategic business partnerships.Art Director - Well experienced in the art direction of national, syndicated, award-winning, Goodwill television commercials with extensive experience in working with photographers, directors, production companies and advertising agencies. Through creative art direction, worked closely with studio photographers to capture all images for outdoor advertising use, ensuring that the organization's brand stays consistent. Successfully planned, styled, co-shot and art directed three, 25-crew photo shoots at Cheekwood Botanical Gardens, 2010, in 2011, at Opryland Hotel and in 2012 at the newly opened Schermerhorn Symphony in Nashville to promote Goodwill Industries' Annual Wedding Gala.Graphic Design - Completely handled all graphic and creative services for the entire organization including the design of internal and external publications, outdoor media, transit advertising, print and online marketing efforts, business cards and stationary, and all other collateral, all while maintaining a consistent brand. Proficient in all Adobe design programs including Adobe CS3-5. Broad knowledge of AP style of writing for publications. Proficient in all Office Programs as well, including Word, Excel and Powerpoint.Leadership - Successfully established and supervised a separate, sign division within Goodwill, saving the organization's bottom line from outside vendor costs, while still contributing to the mission of hiring people with disabilities.Brand Management - Through careful planning, responsible for harnessing the organization's brand while protecting it through the creation of the organization's first branding manual, distributed to all employees.

Advertising - Experience in total advertising agency management including payroll, bookkeeping and commission calculations.Public Relations - Publicist and booking agent, using the most current methods of communication to obtain speaking engagements and media attention for clients.Photography - Successful, professional photography with an emphasis on creative and innovative photo shoots

Created and implemented all advertising efforts throughout all mediums, including print, television, radio and outdoor. Established a consistent brand for the company, educating employee on the importance of brand voice. Created the company's first branding manual.Arranged and conducted all tours of the facility to local schools, colleges and journalism classes.

Responsible for retaining subscribers through phone calls and letters.