Scott Couper

Scott Couper Email and Phone Number

Senior Manager - Commercial @ Australian Red Cross
australia
Scott Couper's Location
Greater Sydney Area, Australia
Scott Couper's Contact Details

Scott Couper personal email

n/a

Scott Couper phone numbers

About Scott Couper

Scott Couper is a Senior Manager - Commercial at Australian Red Cross. He possess expertise in digital media, advertising, advertising sales, digital marketing, digital strategy and 31 more skills.

Scott Couper's Current Company Details
Australian Red Cross

Australian Red Cross

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Senior Manager - Commercial
australia
Website:
redcross.org.au
Employees:
2351
Scott Couper Work Experience Details
  • Australian Red Cross
    Senior Manager - Commercial
    Australian Red Cross Aug 2020 - Present
    Sydney, New South Wales, Australia
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  • Pacific Magazines : 7 West Media Group
    Group Sales Manager Ecommerce, Affiliate Partnership Sales Manager
    Pacific Magazines : 7 West Media Group Aug 2013 - Aug 2020
    Sydney
    • Responsible for commercialization of 18 brands - digital properties, social platforms, print and extension properties. . Lead medium sized sales team (10): Revenue budget execution, territory management, forecasting and pipeline delivery, sales solutions territory and financial year plans, problem solving. internal and external communication. . Digital display, branded content, native content, data commercialisation, audience targeting, social media executions, sponsorships, integration. programmatic, podcasts. . Sales manage and increase revenue from major categories : Finance, Entertainment, Auto, Travel, Health, Food, Pet, Direct response . Leading the introduction of new revenue streams to Pacific Magazine brands through e-commerce solutions and affiliate deals. Starting from scratch I have managed the revenue opportunities through the combination of off the page and on the page commercial offerings in eCommerce, affiliate deals and app sponsorships.
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  • Bbc Worldwide
    Bbc Advertising, Nsw + Qld Sales Manager,
    Bbc Worldwide Nov 2012 - Apr 2013
    Level 5, 6 Eden Park Drive, Macquarie Park, Nsw 2113
    .  Reporting to the Executive VP, Global Advertising Sales (based in London) responsible for commercialization of BBC.com digital properties, Lonely Planet display. Lead advertising sales revenue delivery for NSW & QLD. Maintained revenue budget of $3.5 million, best practice global ecpm. Increased auto category revenue utilising multi touch point properties, desktop, ipad and mobile
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  • Pacific Magazines
    National Advertising Manager, Agency Sales Manager ,
    Pacific Magazines Aug 2008 - Nov 2012
    Sydney, Australia
    .Sales leader for advertising sales revenue delivery of digital and magazine properties for Agency clients : Ikon media and the Aegis group (Mitchell & Partners, Carat, Mpg, Vizeum and Insite businesses) Sold digital and print opportunities into a territory of multiple advertising agencies representing many varied clients across categories – FMCG, Telecommunications, Travel,Financial institutions, Government. . National Advertising Manager – that’s life! brand Reporting to the National Sales Director, responsible for ‘that’s life!’ magazine and digital revenue
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  • Acp
    National Group Advertising Director - Home Lifestyle
    Acp 2000 - 2008
    Sydney, Australia
    Responsible for advertising sales revenue delivery for Home brands - House & Garden, Real Living and Burke’s Backyard Annual sales planning Negotiation of rates and advertising spend with key clients as required Management and delivery of magazine and online sales budgets across all three brands. Launched websites and delivered first online revenue for Burkes Backyard, Australian House & Garden and Real Living.  Presentation of sales packages including research, current trends and advertiser proposals to prospective and current clients Complex internal and external relationship management.  Management of 14 FTE comprising of national and state sales managers, account managers, creative designers and a copywriters.
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Scott Couper Skills

Digital Media Advertising Advertising Sales Digital Marketing Digital Strategy Online Advertising Media Planning Publishing Sales Media Sales Online Marketing Media Buying Magazines Marketing Integrated Marketing Mobile Marketing Social Media Marketing Sponsorship Lead Generation Media Strategy Marketing Communications Crm New Media Mobile Advertising Brand Development Customer Relationship Management Business Development New Business Development Email Marketing Content Strategy Search Engine Marketing Campaign Management Sem Online Publishing Strategic Partnerships Ppc

Scott Couper Education Details

  • St Pius X College
    St Pius X College
    Hsc

Frequently Asked Questions about Scott Couper

What company does Scott Couper work for?

Scott Couper works for Australian Red Cross

What is Scott Couper's role at the current company?

Scott Couper's current role is Senior Manager - Commercial.

What is Scott Couper's email address?

Scott Couper's email address is sc****@****.com.au

What is Scott Couper's direct phone number?

Scott Couper's direct phone number is +614011*****

What schools did Scott Couper attend?

Scott Couper attended St Pius X College.

What skills is Scott Couper known for?

Scott Couper has skills like Digital Media, Advertising, Advertising Sales, Digital Marketing, Digital Strategy, Online Advertising, Media Planning, Publishing, Sales, Media Sales, Online Marketing, Media Buying.

Who are Scott Couper's colleagues?

Scott Couper's colleagues are Erin Fadian, Giselle Di Paolo, Coverdale Ian, Marie Bennett, Kim Mcquirk, Andrea Bernard, Chris Butters.

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