Scott Couper Email & Phone Number

Sydney, New South Wales, Australia

Sydney

• Responsible for commercialization of 18 brands - digital properties, social platforms, print and extension properties. . Lead medium sized sales team (10): Revenue budget execution, territory management, forecasting and pipeline delivery, sales solutions territory and financial year plans, problem solving. internal and external communication. . Digital display, branded content, native content, data commercialisation, audience targeting, social media executions, sponsorships, integration. programmatic, podcasts. . Sales manage and increase revenue from major categories : Finance, Entertainment, Auto, Travel, Health, Food, Pet, Direct response . Leading the introduction of new revenue streams to Pacific Magazine brands through e-commerce solutions and affiliate deals. Starting from scratch I have managed the revenue opportunities through the combination of off the page and on the page commercial offerings in eCommerce, affiliate deals and app sponsorships.

Level 5, 6 Eden Park Drive, Macquarie Park, Nsw 2113

.  Reporting to the Executive VP, Global Advertising Sales (based in London) responsible for commercialization of BBC.com digital properties, Lonely Planet display. Lead advertising sales revenue delivery for NSW & QLD. Maintained revenue budget of $3.5 million, best practice global ecpm. Increased auto category revenue utilising multi touch point properties, desktop, ipad and mobile

Sydney, Australia

.Sales leader for advertising sales revenue delivery of digital and magazine properties for Agency clients : Ikon media and the Aegis group (Mitchell & Partners, Carat, Mpg, Vizeum and Insite businesses) Sold digital and print opportunities into a territory of multiple advertising agencies representing many varied clients across categories – FMCG, Telecommunications, Travel,Financial institutions, Government. . National Advertising Manager – that’s life! brand Reporting to the National Sales Director, responsible for ‘that’s life!’ magazine and digital revenue

Sydney, Australia

Responsible for advertising sales revenue delivery for Home brands - House & Garden, Real Living and Burke’s Backyard Annual sales planning Negotiation of rates and advertising spend with key clients as required Management and delivery of magazine and online sales budgets across all three brands. Launched websites and delivered first online revenue for Burkes Backyard, Australian House & Garden and Real Living.  Presentation of sales packages including research, current trends and advertiser proposals to prospective and current clients Complex internal and external relationship management.  Management of 14 FTE comprising of national and state sales managers, account managers, creative designers and a copywriters.