Scott Downing Email & Phone Number

Skokie, IL, US

Louisville, CO, US

I oversee content creation and collaborate on content strategy for an expanding catalog of product lines. Working closely with the product marketing, lead generation and creative services teams, I am part storyteller, part strategist and part project manager, developing compelling content that aligns with the buyer journey and expands the company footprint.

Louisville, CO, US

• At Lumere, a growth-stage startup, I helped lead the transformation of content marketing efforts into a strategic, revenue-driving function, developing and executing content strategies that supported Lumere's.
• Aligned the content marketing efforts with account-based marketing (ABM) strategies and a multi-channel engagement approach, contributing to the overall growth of the organization and positioning Lumere as a thought.
• Successfully developed and executed the content strategy during a major company rebrand, enhancing brand visibility and engagement
• Played a pivotal role in guiding content creation and strategy during Lumere’s acquisition by GHX, ensuring seamless transitions and consistent brand messaging
• Created high-impact content as part of integrated marketing campaigns, driving increased lead generation and ROI
• Developed and implemented a content and promotion strategy for a major client event

• Co-led all strategic and tactical marketing activities at Sg2, an industry-leading healthcare intelligence and analytics firm, maintaining functional independence while reporting to senior marketing leadership at.
• Led content marketing initiatives that positioned Sg2 as a thought leader, driving engagement and supporting business growth in a competitive healthcare landscape
• Developed and executed a robust go-to-market strategy that enhanced brand visibility and accelerated market penetration in the healthcare sectorSpearheaded comprehensive branding initiatives that strengthened Sg2’s.
• Supported Sg2 through both acquisitions by MedAssets and later by Vizient, ensuring continuity in marketing strategies and messaging while leveraging new resources to expand market impact

• Authored and edited regulatory submissions, press releases and investor materials for a pioneering biotechnology firm dedicated to developing the world’s first human blood substitute
• Managed the clinical trials database for Phase I, II, and III clinical trials, including overseeing the migration from an outdated data storage platform to a more efficient, secure system, ensuring accurate and.
• Created compelling presentation materials and provided clinical protocol training to trauma surgeons and research staff at Level I trauma centers nationwide, facilitating the adoption and implementation of innovative.
• Supervised the editing process for clinical trials protocols, ensuring meticulous detail and compliance with regulatory standards for one of the most intricate clinical trials conducted in the United States.In this.