Scott Downing Email & Phone Number

Skokie, Il, Us

Louisville, Co, Us

I oversee content creation and collaborate on content strategy for an expanding catalog of product lines. Working closely with the product marketing, lead generation and creative services teams, I am part storyteller, part strategist and part project manager, developing compelling content that aligns with the buyer journey and expands the company footprint across a wide variety of platforms. My responsibilities include:· Collaborate cross-functionally on how to best communicate with audiences to achieve measurable content objectives (digital, social, print, and in-person initiatives) across various channels, product portfolios and business units· Deliver compelling content with an eye towards how the content will be consumed by the audience, including helping to identifying the right channels and communication cadences· Define and refine workflows and project manage the content development life cycle, ensuring that content is delivered on schedule, aligns with company and marketing objectives and meets high brand and editorial standards· Manage vendors, freelancers and/or agencies as necessary to support content creation· Establish content performance goals, track performance data and make recommendations and improvements to optimize content performance

Louisville, Co, Us

At Lumere, a growth-stage startup, I helped lead the transformation of content marketing efforts into a strategic, revenue-driving function, developing and executing content strategies that supported Lumere's innovative product strategy centered around evidence-based research and clinical efficacy for medical devices. Key accomplishments included:• Aligned the content marketing efforts with account-based marketing (ABM) strategies and a multi-channel engagement approach, contributing to the overall growth of the organization and positioning Lumere as a thought leader in the healthcare industry• Successfully developed and executed the content strategy during a major company rebrand, enhancing brand visibility and engagement• Played a pivotal role in guiding content creation and strategy during Lumere’s acquisition by GHX, ensuring seamless transitions and consistent brand messaging• Created high-impact content as part of integrated marketing campaigns, driving increased lead generation and ROI• Developed and implemented a content and promotion strategy for a major client event• Planned and wrote a wide range of content to drive brand awarement and demand generation

• Co-led all strategic and tactical marketing activities at Sg2, an industry-leading healthcare intelligence and analytics firm, maintaining functional independence while reporting to senior marketing leadership at MedAssets and later Vizient• Led content marketing initiatives that positioned Sg2 as a thought leader, driving engagement and supporting business growth in a competitive healthcare landscape• Developed and executed a robust go-to-market strategy that enhanced brand visibility and accelerated market penetration in the healthcare sectorSpearheaded comprehensive branding initiatives that strengthened Sg2’s market position and brand recognition within the healthcare industryDirected marketing communications and collateral development efforts, ensuring alignment with overarching business development objectives and enhancing client retention• Supported Sg2 through both acquisitions by MedAssets and later by Vizient, ensuring continuity in marketing strategies and messaging while leveraging new resources to expand market impact

• Authored and edited regulatory submissions, press releases and investor materials for a pioneering biotechnology firm dedicated to developing the world’s first human blood substitute• Managed the clinical trials database for Phase I, II, and III clinical trials, including overseeing the migration from an outdated data storage platform to a more efficient, secure system, ensuring accurate and accessible trial data.• Created compelling presentation materials and provided clinical protocol training to trauma surgeons and research staff at Level I trauma centers nationwide, facilitating the adoption and implementation of innovative clinical practices• Supervised the editing process for clinical trials protocols, ensuring meticulous detail and compliance with regulatory standards for one of the most intricate clinical trials conducted in the United States.In this role, I played a key role in supporting Northfield Laboratories’ mission to revolutionize healthcare through advanced biotechnological innovations, contributing to the development and progression of groundbreaking clinical research initiatives.