Scott Eldred Email & Phone Number

New South Wales, Australia

Fresh and Longlife commercial operations strategic loss initiative planning, execution and delivery.

Woolworths Support Office Bella Vista Sydney

Nsw/Act

ResponsibilitiesOwn the full P & L for the Region; drives gross margin dollars and profit.Analyses business performance patterns and determines needed actions.Manage budget including achieving regional sales budget, financial and expense targets.Provide direction to Area Managers to ensure financial goals are met.Communicates clear expectations and holds team accountable to high standards of performanceEffectively utilises reports to analyse trends and opportunities to make smart business decisions.Strategies with business partners to maximize business opportunities and set short - and long - term business goals.Influences brand strategies by sharing market, customer and competitor insights.Guide teams to create an exceptional internal and external customer experience.Keep abreast of the competitive landscape.Assesses real estate opportunities and makes recommendations for new stores/remodels.Consistently looks for methods to reduce expenses for maximum sales productivity.Identifies and develops talent to meet both short-term and long-term business needs inclusive of knowing top external talent in markets.Creates and cultivates an environment of high employee engagement.Motivates, retains, and stabilises a team through appropriate rewards and recognition. Recognises great performance and celebrates smart risks.Helps lead a cross functional team inclusive of Human Resources, Recruiting, Visual Merchandising, Safety and Loss Prevention in support of delivering on the brand goals and strategies.

Woolworth'S Support Office Bella Vista

In-store event and promotional planning. Strategic marketing and trading plan development.Brochure production.

Woolworths Norwest

Exemplify a high performance culture. Develop the events and VM team to set and execute high performance goals.Win on price and value through store display and VM to engage the customer through events and AAEC program.Build strong relationships with Buying to collaborate, negotiate and influence the best outcome for Marketing, store operations and the customer.Contribute to the development of the Big W brand Marketing strategy for events and our overall brand proposition.Manage the end to end delivery of events through Buying, marketing and operations to achieve an sales and profit growth.Partner with buying and suppliers to develop events not currently in calendar and expand on events such as Halloween where the full potential is not realised. Negotiate with all stakeholders, create and roll out a detailed framework for the xmas event execution in stores. Effected clear communication around the whole event from the outset including p.o.s, new and innovative product, customer engagement activities.Lead creative design on instore event POS and manage through to all other channels in marketing.Effectively manage $4.5 mill promotional budget. Continue to challenge and innovate store POS elements for more impact in store, simplified executions for store teams and at a reduced cost.Manage a coordinated correction of errors review for all event activities.Successful implementation of a refreshed in store look and feel - complete overhaul of ticketing strategy, introduction of new ticketing, rationalise POS packs based on customer research, established new in store messaging tools to better align to the greater business strategy.Project manage VM and POS team for execution of all new and refit stores.Manager VM and POS team to deliver on department planogram initiatives throughout the full store fleet.

Woolworths Norwest

Exemplify a high performance culture. Develop the events and operations team to set and execute high performance goals.Build strong relationships with Buying to collaborate, negotiate and influence the best outcome for Marketing, store operations and the customer.Win on price and value through store display and VM to engage the customer through events and AAEC program.Manage the end to end delivery of events through Buying, marketing and operations to achieve an incremental sales growth.Partner with buying and suppliers to develop events not currently in calendar and expand on events such as Halloween where the full potential is not realised. Negotiate with all stakeholders, create and roll out a detailed framework for the xmas Event execution in stores. Effected clear communication around the whole event from the outset including p.o.s, new and innovative product, customer engagement activities.Effective implementation of improved process and infrastructure including quantified benefits.CODB savings through operations support initiatives.Lead creative design on instore event POS and manage through to all other channels in marketing.Effectively manage $3 mill promotional budget. Continue to challenge and innovate store POS elements for more impact in store, simplified executions for store teams and at a reduced cost.Manage a coordinated correction of errors review for all event activities.Provide Operations support on essential systems and process including clear communication to stores.Involved in project working groups for operations on the Galaxy implementation.Lead for Operations in projects - Store portal, NGBO and Google roll out.Realised CODB savings in operations through all IT infrastructure improvements.

Nsw

Rated High PerformerLead Store management teams across 10 of the high profile, high volume stores in Sydney. Sales volume exceeded SA and WA regions.Communicates clear expectations and holds team accountable to high standards of performanceMaintain strong operating disciplines and standards consistently to best represent the Big W brand in a high profile environment. Guides teams to create an exceptional internal and external customer experience.Maintain a strong understanding of competitors and the retail environment.Succession plan and create development plans for talent in stores for ongoing and future successAccompany Big W Director in investor and property store visits.Achieve Sales targets through planning, merchandising and execution in stores.Analyses business performance patterns and determines needed actions.Effectively utilises reports to analyse trends and opportunities to make strategic business decisions.Identify strategic initiatives for store teams to maximise selling opportunities.Coordinate and execute Company strategic plans including Xmas, Toy sale, IT roll-outs etc.Manages budget including achieving Area sales budget, financial and expense targets across multi sites.Identify and develop store process for improved execution and efficiencies.Manage and control product loss - stocktake.Manage and control Safety KPI’s including new and tail claims.Complete Regional manager relief's.Build relationships with support office and develop strategies to achieve a better outcome for stores.

Vic

Rated High PerformerLead Store management teams across 10 stores in Victoria. Successfully managed the opening of 2 Big W stores.Successfully managed the refit of 2 Big W stores.Took over area group with a significant amount of vacancies and initiated a program to identify and develop talent to fill all positions.Communicates clear expectations and holds team accountable to high standards of performanceMaintain strong operating disciplines and standards consistently to best represent the Big W brand in a growing Big W environment.Guides teams to create an exceptional internal and external customer experience.Maintain a strong understanding of competitors and the retail environment.Succession plan and create development plans for talent in stores for ongoing and future successAchieve Sales targets through planning, merchandising and execution in stores.Analyses business performance patterns and determines needed actions.Effectively utilises reports to analyse trends and opportunities to make strategic business decisions.Identify strategic initiatives for store teams to maximise selling opportunities.Coordinate and execute Company strategic plans including Xmas, Toy sale, IT roll-outs etc.Manages budget including achieving Areal sales budget, financial and expense targets across multi sites.Identify and develop store process for improved execution and efficiencies.Manage store controllable costs in wages, Markdowns, Repairs and Maintenance, Freight and Store Requisites.Achieved a significant improvement in reducing product loss - stocktake.Manage and control Safety KPI’s including new and tail claims.Complete Regional manager reliefs.

Various

Post Graduate Degree, Marketing, Hr, Accounting

Post grad - Marketing, Accounting, Human Resource

High School, Maths, Chemistry, Biology, English, Business Management.

year 12 VCE - Chemistry, Maths, English, Biology, Buisness managment