Scott G. Email & Phone Number

Portland, OR, US

8100 SW Nyberg Street, Ste. 220, Tualatin, OR 97062

Hillsboro, OR

Worked with stakeholders and reviewed existing digital marketing media playbooks and guidelines to create a master list of policies and standards for more efficient governanceDefined a holistic process and communications framework to manage policies and standards and ensure timely updates for improved accuracy and complianceDeveloped writing best practices.

Portland, Oregon Area

Created an analytics reporting structure to monitor intranet performance, track user behavior and diagnose problem areas to improve site effectiveness while maximizing existing resource utilizationProduced periodic summaries – using Google Analytics data – providing key stakeholders with visibility into intranet usage and data-driven insights and.

Portland, Oregon Area

Developed and launched a website for a non-profit organization that included formalizing site architecture and style guidelines, writing SEO-rich content and manage ongoing digital marketing activitiesLaunched two online stores that included a digital marketing plan (pay-per-click, social media, etc.), authoring search engine compatible product.

San Diego, CA

Directed all marketing, communications and PR efforts – ensuring that corporate branding and messaging was consistent across all forms of media including web, email, print, etc.Constructed and implemented an inclusive marketing plan consisting of determining goals, researching market conditions, creating personas, establishing action items and monitoring.

Carlsbad, CA

Oversaw an industry-leading corporate social media campaign including Facebook, Twitter, Yelp and Instagram platforms – increasing reach and user engagement YOY Developed and maintained a corporate editorial calendar and yearly roadmap encompassing publishing schedule and seasonal/relevant subject matter for internal and external communications such as.

Carlsbad, CA

Increased page views 24% (2011) and generated 15% (2011) more leads by defining and managing an inclusive content strategy, researching keywords and writing SEO rich contentOptimized website focus and modified site architecture using frequent analysis of site traffic data (Google Analytics), keyword research, competitive analysis, SEO best practices, A/B.

Oxnard, CA

Managed daily operations, including 15-20 employees for a large public health clinic offering supplemental nutrition for women and childrenCounseled and created diet and lifestyle intervention plans for high risk clientsOrchestrated clinical visits for hearing impaired clients, including working with an interpreter, providing health education and.

Ventura, CA

Consumer and merchant banking representative.

Bachelor Of Science, Nutritional Science

Activities and Societies: Kappa Sigma fraternity, Hands-on nutritional science education including chemistry, physiology, diet therapy and.

Aa, General

Activities and Societies: Kappa Sigma Fraternity General education in preparation for transfer to an accredited four year university.