Worked with stakeholders and reviewed existing digital marketing media playbooks and guidelines to create a master list of policies and standards for more efficient governanceDefined a holistic process and communications framework to manage policies and standards and ensure timely updates for improved accuracy and complianceDeveloped writing best practices and guidelines – aligned with various levels of governance – to create consistent messaging across all digital channels

Created an analytics reporting structure to monitor intranet performance, track user behavior and diagnose problem areas to improve site effectiveness while maximizing existing resource utilizationProduced periodic summaries – using Google Analytics data – providing key stakeholders with visibility into intranet usage and data-driven insights and recommendations to align with the goals of the organizationEvaluated user traffic and keyword searches to identify most frequently viewed pages and content gaps to build a framework for and deploy a knowledge base using Oracle Service Cloud – achieving goals to improve the customer self-help experience and lower call center volumeDesigned custom reports for business owners and project leads to help define needs and provide context for upcoming initiatives, allowing them to focus efforts and successfully reach goals more efficiently

Developed and launched a website for a non-profit organization that included formalizing site architecture and style guidelines, writing SEO-rich content and manage ongoing digital marketing activitiesLaunched two online stores that included a digital marketing plan (pay-per-click, social media, etc.), authoring search engine compatible product descriptions and help manage daily website operations

Directed all marketing, communications and PR efforts – ensuring that corporate branding and messaging was consistent across all forms of media including web, email, print, etc.Constructed and implemented an inclusive marketing plan consisting of determining goals, researching market conditions, creating personas, establishing action items and monitoring progress using Google AnalyticsIncreased organic web traffic and generated sales by writing SEO-rich web content, tweaking web site structure/layout and combining strategic PPC advertisingEarned an average 30% ROI by developing a strategic PPC campaign for Google AdWords and Bing Ads, by defining strategies, researching keywords, building banner ads/copy and monitoring/adjusting bids dailySuccessfully managed multiple projects simultaneously including defining scope and budget, adhering to timelines and allocating resources (internal and external)Doubled profitability by planning and executing events such as large parties, receptions, fund raisers, etc., by managing resources and budgets, procuring assets, directing staff and coordinating vendors and servicesBoosted Facebook engagement 18% and increased followers by 14% (July 2014 – February 2015) with well-crafted content that was shared organically and paid promotions for higher profile campaigns

Oversaw an industry-leading corporate social media campaign including Facebook, Twitter, Yelp and Instagram platforms – increasing reach and user engagement YOY Developed and maintained a corporate editorial calendar and yearly roadmap encompassing publishing schedule and seasonal/relevant subject matter for internal and external communications such as website and intranet stories, social media posts, blogs, newsletters and other sales and marketing initiativesDecreased customer service call volume 6% and improved response time by shifting consumer inquires from the call center to multiple social media platforms such as Twitter and FacebookSupervised three employees who followed member activity on social media and responded to client concerns in a timely manner while following business policies and proceduresGrew Facebook likes 13% and organic reach almost 25% (2012 to 2014) by adjusting timing and volume of social media activity, expanding to new platforms and creating thought-provoking and shareable content

Increased page views 24% (2011) and generated 15% (2011) more leads by defining and managing an inclusive content strategy, researching keywords and writing SEO rich contentOptimized website focus and modified site architecture using frequent analysis of site traffic data (Google Analytics), keyword research, competitive analysis, SEO best practices, A/B testing and user feedback – continually monitoring success and making changes as necessaryImplemented a successful social media marketing campaign including defining corporate strategy and employee participation, creating branded content guidelinesExecuting daily operations of social media campaign including creating and posting engaging content, managing paid social media advertising and responding to user comments and interactionsManaged multiple web development projects and marketing campaigns through project management and executing rollout phases, monitoring and guiding progress and providing updates to business stakeholdersIncreased online product sales 32% by launching a successful ecommerce project comprising defining project, establishing a project plan, data collection, monitoring project progress and ongoing maintenance

Managed daily operations, including 15-20 employees for a large public health clinic offering supplemental nutrition for women and childrenCounseled and created diet and lifestyle intervention plans for high risk clientsOrchestrated clinical visits for hearing impaired clients, including working with an interpreter, providing health education and nutritional counselingDeveloped educational curriculums for health and nutrition topics including diet, nutrition, child development, consumer issues, etc.

Consumer and merchant banking representative.