Scott Harrison Email and Phone Number

Results-driven sales and marketer with a Retail, CPG and Consulting background. Extensive experience in business, sales and marketing plan development and executing plans to achieve defined financial, ROI, share and KPIs for CPG, Retail and Service brands.• Experience encompasses B2C and B2B business, sales, marketing and brand strategy development for Canada’s largest retailer - Loblaw, CPG marketing - Unilever and 10+ years consulting experience;• Demonstrated success in business development, sales and marketing including developing go-to-market strategies, sales and marketing plans, brand platforms and integrated brand experiences for CPG, Retail and Service brands;• Skillful in formulating and conducting Primary, Secondary, SWOT analysis, Best Practices, and Shopper Marketing research, gathering and analyzing data, on the consumer, industry and competitors for insights and implications that informed the development of customer acquisition, communication, retail, merchandising, category management and loyalty strategies;• Proven results in marketing and brand development, leading teams in understanding the market, competitive environments/products, goals, drivers, needs of consumer’s and customers which informed the planning and execution of the 5 P’s of the marketing mix to create consumer engagement, communicate the value proposition and grow market share for brands in Alcohol, Apparel, DIY, Drug, Financial Services, Food, Grocery, QSR, Software/Technology, Tobacco and Transportation channels;• Led the development and execution of sales and marketing strategies and plans, visualising the brand’s vision, mission and goals and developing tactical marketing mix plans to create 360º brand engagement across customer journey touchpoints including identities, communications, environments (retail, service and experiential), marketing programs, category management, merchandising and pricing programs, promotions, events and seasonal communications, packaging, product development, own brand architectures, digital and social marketing for Aldi, Boeing, British American Tobacco, Canadian Tire, Coca Cola, Colgate-Palmolive, Comcast, Diageo, HSBC, Home Depot, Kroger, Lego, Loblaw, Microsoft, Moosehead, President’s Choice, Samsung, Sonos, Starbucks, Tesco, Tim Hortons, Whole Foods, and Unilever;• Developed and executed strategic sales and account specific plans which achieved or exceeded sales, KPI and ROI objectives;• Proven mentor and team builder with excellent communication, presentation skills who effectively manages change and motivates top talent.