Scott Harrison Email & Phone Number

United States

Toronto, Ontario, Canada

Smart Retail Design is a growth, marketing, branding and innovation practice. We help businesses grow and brands thrive by aligning business strategy with brand marketing to create consumer engagement across channels and audiences, that is both fact-based AND intuitive, to increase revenues and brand KPIs for clients including Bank of America, Emerald Health, Greenworld Technology Group, Keep, Kroger, Tidemark and Whole Foods. Our rigorous process integrates data-driven analysis with creative ingenuity to deliver operationally sound and emotionally compelling sales, marketing and product strategies that form the foundations of brand experiences.

Columbus, Toronto.

Defining and developing clients' strategic direction into specific deliverables for WD's design and architecture project teams, I grew and directed a portfolio of accounts representing $5 Million+ in annual volume. Accomplishments included:Development and roll-out of Tim Hortons new retail experience including managing the Toronto office of 50 + strategists, designers and architects Providing strategic consulting services to world’s largest retailer - WalmartIdentifying $3 Million in new account opportunities in one year one

Toronto, Canada Area

Through a shopper centric and integrated marketing communications approach I led integrated channel marketing initiatives focused on engaging shoppers in-store, at-shelf and on-line to increase sales and brand engagement for Samsung’s mobile, consumer electronics and home appliance products.

Nyc, Toronto

Senior Director of Retail and Consumer brands studio responsible for:• Defining and articulating the organization’s mission to create brand marketing and engagement strategies that create meaningful and emotional connections across audiences, communities and channels;• Developing methodology and conducting Secondary and Best Practices research, gathering and analyzing data, on the industry, competitors, consumer and shopper for trends, insights and implications that informed strategy and brand marketing;• Leading cross functional teams in visualising a brand’s platform, creating integrated 360º brand-centered experiences across physical, human and digital audiences for clients including Comcast, Cott, General Mills, Loblaw, Moosehead Parmalat and Sonus;• Met P&L and sales goals growing the unit business by 35%

Toronto, Bangalore

Responsible for sales, business development, account management and profit performance for a select group of major Canadian accounts including Canadian Tire, Loblaw, President’s Choice and Coca-Cola. He also oversees the development of Perennial’s Indian practice. Adept in strategy development and leading internal and external client’s teams in defining brand platforms, envisioning creative concepts and guiding creative executions to deliver emotive, relevant experiences at each stage of the decision journey across physical, human and digital channels and audiences. Collaborated with clients across a diverse range of verticals, including Ace Bakeries, Canadian Tire, Coca-Cola, Diageo, Loblaw Companies Limited and Weston Bakeries to deliver integrated brand experiences across channels and audiences. He has also worked within the ever-growing Indian retail marketplace, driving the development of Perennial’s Indian business unit and leading key initiatives with Spencer's, Guardian Pharmacy and Easy-day (Wal-Mart).Led/won RFP responses, negotiating and managing the creative process & client deliverables:• President’s Choice & No Name new packaging architecture including assembling and leading the team responsible for applying the packaging architecture to 4,462 SKUs under budget and ahead of the 18-month schedule;• Coca-Cola packaging and in-store merchandising AOR relationship;• Canadian Tire’s Mastercraft brand identity evolution and a new packaging architecture

London, United Kingdom

• Defining and articulating the organization’s mission to create brand marketing and engagement strategies that create meaningful and emotional connections across audiences, communities and channels;• Developing methodology and conducting Secondary and Best Practices research, gathering and analyzing data, on the industry, competitors, consumer and shopper for trends, insights and implications that informed strategy and brand marketing;• Leading cross functional teams in creating integrated 360º brand-centered experiences across physical, human and digital audiences:o Physical - elements of a brand experiences - touch, hear and smell including identities, communications, environments (retail, service and experiential), packaging, product development, own brand architectures promotions and events o Digital - technology, equipment/platforms that connect to a customers’ digital world including web sites, applications and digital mediao Human – services and experiences that are delivered by people

New York, Columbus

As member of Fitch's North America's leadership team I furthered the company's leadership position as a market leader by:• delivering innovative business strategies and brand solutions • ensuring that all elements of brand strategy were integrated and lead cross-functional teams in the creation of integrated physical, human and digital experiences • developing and executing a growth strategy• leading business development• managing and growing client relationships• attracting and retaining talentOfficer in Charge of client engagements, providing specific and detailed business development and account management direction, motivation, administration, and leadership to cross-functional teams responsible for research, strategy, design, project deliverables and profitability.