Scott Lindeman Email & Phone Number

Tallahassee, Fl, Us

Tallahassee, Florida Area

• Manages overall organization marketing communications functions including coordination of $2M annual advertising agency budget of public relations, social media and promotional campaigns. • Directs and executes the cooperative advertising program with industry stakeholders and advertising agency. • Manages and oversees all communications and publications targeting consumer and industry partners. • Develops timely and relevant written and visual content for all Tourism websites including VisitTallahassee.com, CapitalCityAmphitheater.com, VisitTallahasseeSports.com and MBTallahassee.com. • Oversees PR and Marketing support staff charged with generating positive editorial for the destination in print, electronic and online media. • Develops and manages industry stakeholder and resident communications program to advocate and educate partners on the economic value of tourism. • Coordinates with partners and stakeholders in crisis communications situations. • Develops and manages programs to educate local residents on the value of tourism. • Develops and assign budget, develops, manages and executes all paid and organic social media marketing programs. • Develops and monitors relevant social media content for use across all platforms including Facebook, Twitter, Instagram, and YouTube. • Directs photography and video elements for use in paid and organic social media posts. • Reviews established KPIs and recommend adjustments to marketing strategies. • Coordinates with production and promotional staff to have brand consistency of visuals and messaging across all social platforms. • Develops and manage all communications and publications. • Writes, edits and reviews staff presentations for consistency, clarity and conciseness of voice. • Assists Sales team staff to generate consistent branded written and visual content for use across the VisitTallahassee.com website, social media channels, partner emails and promotional opportunities.

Tallahassee, Florida, United States

• Direct and manage the coordination and implementation of the Foundation’s Communications, Web and Social Media Platforms, Publications, IT projects, public speaking engagements, MLB Spring Training (Grapefruit League) promotion and Marketing plans.• Develop and implement a comprehensive communications and media plan for all Foundation events and programs to include pre-event, event, and post-event exposure. Includes results acquisition and distribution, formulating feature stories and on-site contact with local media outlets. • Manage all FSF websites including Grapefruit League (FloridaGrapefruitLeague.com), Sunshine State Games (SunshineStateGames.com), Florida Senior Games (FloridaSeniorGames.com), and Florida Sports Foundation (PlayInFlorida.com). • Administer the production and distribution of all FSF publications, both electronic and printed, including the Florida Golf Guide, Fishing & Boating Guide, Florida Spring Training Guide, the Florida Sports Directory and Facilities Guides, Sunshine State Games, (SSG) and Florida Senior Games, (FSG) souvenir collateral. Oversee production of all other amateur sports promotional publications.• Direct the promotion of the Foundation’s sponsors, and overall media related promotions, including social media outlets. • Manage creation and production of all tradeshow marketing, and promotional resources.• Direct maintenance, for historical purposes, all relevant information such as event results, records, highlights, participation numbers, athlete accomplishments, etc. (SSG/FSG)• Direct all Public Relations and Communications including all media requests for editorial and artwork resources, creating presentations, speech/correspondence writing and coordination of public appearances.

Tallahassee, Florida Area

• Oversee all major account activity totaling over 80% of agency billing• Maintain & grow relationships with existing clients• Coordinate new business development and client retention• Direct a team of designers and interns to meet budget & production schedules• Specialized in financial marketing & customer engagement for banks & credit unions• Analyze & develop marketing plans and budgets to exceed client goals• Explore emerging media and trends to maintain competitive advantage for clients• Generate client corporate branding and identity• Responsible for maintaining the highest campaign performance standards possible

Tallahassee, Florida Area

Scott Lindeman is a graduate of the University of Florida with a BS in advertising and has been with Cade & Associates for 15 years. In that time, he has grown into a proven agency leader with expertise managing a diverse client portfolio, developing marketing strategy, and ensuring on-time/on-budget delivery of materials. As more and more of the advertising world has gone online, Scott’s skills have evolved to this fast paced medium. Successful projects include everything from simple websites and integrated SEO to multi-platform and mobile eMarketing. Scott directs email marketing, behavioral digital advertising, and social media communication ensuring that your customers are engaged across all digital platforms.A native of Tallahassee, Scott brings a unique perspective to his local clients. An avid runner, Scott is always training for his next marathon. If you watch closely, it’s possible you’ve seen him running around town!