Signs have been around since prehistoric times when early humans first made their marks on cave walls.Traditionally signs a have been simple as a way to mark a place or a guiding arrow but as our society has developed and become more complex it has become more and more important to develop better ways to help people understand and navigate architectural spaces and environments.Imagine visiting an airport for the first time where there are no signs directing you. This would likely invoke feelings of confusion, frustration and even panic. Where are you at? How do you get to where you need to go? How might those negative feelings might affect your view of the airport, the airlines and the employees working there?This is where Experiential Graphic Design (or EGD) comes into play. EGD gives us the tools to create effective wayfinding programs that integrate seamlessly and help your visitors to visualize your space and navigate it effectively.Through the use of branding, wayfinding, interpretation and placemaking we develop comprehensive sign programs and solutions that create useful, easy to understand environments that make your visitors feel safe and appreciated while improving the flow of your facilities and the perception of your brand.A well designed wayfinding program, compete with branding, directionals, ADA braille plaque can integrate and improve the look and professionalism of a given space.Contact me today so that we can discuss how to turn your space into a great user experience for many years to come.

Creative Director, Sales & Graphic Design