Associate Director Of Athletic Communications
Mount Pleasant, Mich.
Coordinated communications and media relations for NCAA Division I football (lead), wrestling (lead), baseball, cross country, and track and field programs. Maximized positive national, regional, and local media coverage of CMU’s coaches, administrators, and student-athletes. Managed full-time graduate intern and student office/event staff. Wrote and edited all content and managed print production for football and wrestling publications, including media guides, game programs, and weekly game notes.Key achievements:Helped introduce cross-departmental athletics communications strategies; for example, coordinated multi-platform messaging campaigns with ticketing, external communications, and marketingImplemented staffing model and formal hiring process for student office/event staffFacilitated media coverage of major events, including four NCAA Division I bowl games, three MAC Football Championship Games, seven MAC Wrestling Championships (2010 host site), and seven NCAA Wrestling National Championships; for example, traveled with national qualifying wrestlers and coordinated statewide strategy to secure coverage from each student-athlete’s local outletPlanned and executed innovative media campaign for quarterback Dan LeFevour that netted major national media placements in Sporting News, Chicago Tribune, and CBSsports.com; also earned national and regional media coverage of football and wrestling programs through strategic, proactive contact with key outlets and reporters, including ESPN, USA Today, Sports Illustrated and Detroit Free Press