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Throughout his career in the private and public sectors, Scott Varner has helped organizations identify and initiate innovative communications tools to increase the productivity of their messaging -- to build greater awareness, reach larger audiences, and motivate dedicated actions. Mr. Varner offers a broad spectrum of experience in research, writing, communications strategy and community-building from a background of more than 20 years in multi-media communications, community engagement, and marketing.Specialties: * More than 20 years of strategic communications, media relations, and marketing experience with strong skills in writing, branding, social media, development/advancement, crisis communication, employee relations, and public affairs outreach* Results-oriented team management style with government, non-profit, and private sector experience* Skilled at community building and collaborative engagement efforts with a proven commitment to public service
Franklin County Children Services
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Director Of Communications And Community OutreachFranklin County Children ServicesColumbus, Oh, Us -
Director Of Communications & Community OutreachFranklin County Children Services Apr 2023 - PresentColumbus, Ohio Metropolitan Area -
Executive Director Of Family & Student EngagementColumbus City Schools - Ohio Aug 2019 - Mar 2023Columbus, Ohio Metropolitan AreaLaunched District’s first Department of Family and Community Engagement responsible for linking, aligning, and growing strategic engagement efforts to support Columbus students, families, and community partners.Responsible for developing and implementing an Authentic Engagement Strategic Plan, including:▪ producing and hosting widely-recognized twice-weekly Virtual Family Engagement Sessions, an innovative online forum connecting to thousands of families and community partners.▪… Show more Launched District’s first Department of Family and Community Engagement responsible for linking, aligning, and growing strategic engagement efforts to support Columbus students, families, and community partners.Responsible for developing and implementing an Authentic Engagement Strategic Plan, including:▪ producing and hosting widely-recognized twice-weekly Virtual Family Engagement Sessions, an innovative online forum connecting to thousands of families and community partners.▪ launching an online Strategic Partnership Registry to link and align outside partnerships of more than 100 local organizations to the needs of schools and priorities set by Superintendent.▪ initiating a nationally-recognized Check & Connect effort to support students and families with academic resources, food access, housing assistance, and graduation requirements.▪ recruiting new and existing community partners to connect with and serve marginalized families, including families impacting by poverty, disengaged students, and New Americans/immigrants.Mobilized existing partnerships with non-profit, private-sector, and community organizations to provide a wide- range of new educational, social/emotional, and healthy development supports for students. Show less -
Executive Director Of Strategic Communications And Public AffairsColumbus City Schools - Ohio Jun 2015 - Jul 2019Columbus, Ohio AreaChief communications leader for Ohio’s largest school district, representing nearly 50,000 students and more than 8,500 employees across 110 school buildings.Reorganized, branded, and expanded the District’s communications impact by:▪ developing new coordination across communication-related offices (including the Board-owned radio station WCBE and Office of Customer Relations).▪ introducing regular employee engagement efforts, including improved CEO-level communications with staff… Show more Chief communications leader for Ohio’s largest school district, representing nearly 50,000 students and more than 8,500 employees across 110 school buildings.Reorganized, branded, and expanded the District’s communications impact by:▪ developing new coordination across communication-related offices (including the Board-owned radio station WCBE and Office of Customer Relations).▪ introducing regular employee engagement efforts, including improved CEO-level communications with staff and a daily District-wide email promoting key District messaging.▪ more than tripling the District’s social media presence.▪ overhauling an outdated, off-brand website, which now generates thousands of visits daily.▪ introducing a widely-recognized “#SpiritofCCS/Spirit of Success” rebrand.Produced highly-visible outreach events such as the annual State of the District and led communications for a successful levy/bond package which earned 64% voter support. Show less -
Senior Creative DirectorThe Collective Genius, Llc Aug 2011 - Jun 2015Columbus, Ohio Area* Multi-media, marketing and outreach strategy, helping organizations identify and initiate new communications tools to increase the productivity of their messaging* Public outreach and development/fundraising messages, research, and writing* Successful grant writing, internal/employee communication and branding efforts, integrated social media, and news media outreach* Client work for non-profit organizations, university leadership, public officials, and private… Show more * Multi-media, marketing and outreach strategy, helping organizations identify and initiate new communications tools to increase the productivity of their messaging* Public outreach and development/fundraising messages, research, and writing* Successful grant writing, internal/employee communication and branding efforts, integrated social media, and news media outreach* Client work for non-profit organizations, university leadership, public officials, and private businessSUCCESSFUL PROJECTS: Launch of the Columbus Hunger Hub, an unprecedented collaboration and online advocacy resource for the major non-profit hunger organizations in Central Ohio; executing strategic messaging for the anti-poverty work of the Columbus Urban League; and online/social media marketing for a niche software company with an international client base. Show less -
Public Information For The Board Of County CommissionersFranklin County Jan 2012 - Apr 2013Columbus, Ohio Area* Coordinated messaging/media relations for three elected commissioners and 13 commissioner-reporting county agencies. Message development, writing, policy research, layout design and media spokesperson.* Developed “Investing in our Next Generation” branding effort to highlight county’s youth-oriented investments/programs* Launched “Smart Works in Franklin County” branding on job-training and economic development effortsSUCCESSFUL PROJECTS: Created “Thrive On” branding for… Show more * Coordinated messaging/media relations for three elected commissioners and 13 commissioner-reporting county agencies. Message development, writing, policy research, layout design and media spokesperson.* Developed “Investing in our Next Generation” branding effort to highlight county’s youth-oriented investments/programs* Launched “Smart Works in Franklin County” branding on job-training and economic development effortsSUCCESSFUL PROJECTS: Created “Thrive On” branding for employee wellness program; more than 130 speeches/talking points written in 12-month period Show less -
Deputy Director - Communications DirectorOhio Department Of Transportation Jan 2007 - Jan 2011Columbus, Ohio Area* Initiated successful statewide multi-media marketing plans, including: “Ice and Snow...Take It Slow” winter safety campaign, “3C is Me” online outreach for passenger rail, and ODOT’s first uses of Twitter, Facebook and YouTube* Communications liaison with Governor’s Office, Ohio Legislature, U.S. Dept. of Transportation, members of Congress, the White House, and local governments and communities across Ohio* Managed $2.8 million annual statewide communications budget and… Show more * Initiated successful statewide multi-media marketing plans, including: “Ice and Snow...Take It Slow” winter safety campaign, “3C is Me” online outreach for passenger rail, and ODOT’s first uses of Twitter, Facebook and YouTube* Communications liaison with Governor’s Office, Ohio Legislature, U.S. Dept. of Transportation, members of Congress, the White House, and local governments and communities across Ohio* Managed $2.8 million annual statewide communications budget and staffSUCCESSFUL PROJECTS: In 2010, proactive media efforts resulted in an average of 7-8 news stories (earned media) each day; personally wrote more than 200 speeches/powerpoint presentations in 2010; managed a wide-ranging “Safety First” campaign; earned support from the department’s union/labor team to create a first-of-its-kind employee pledge, highlighting service, safety, and innovation. Show less -
Communications Director For Columbus City CouncilCity Of Columbus Dec 2005 - Jan 2007* Management of communications and coordination of outreach efforts among City Council’s seven elected members* Supported Council outreach on major community-building projects including 315 Research and Technology Corridor, the Greater Parsons Avenue Economic Vision Plan, and the Creative Columbus Arts and Culture Policy Report -
Legislative Aide To Councilmember Mary Jo HudsonCity Of Columbus Sep 2004 - Dec 2005* Management of City Councilmember's office, constituent outreach, and campaign communications* Coordination of City Council’s first Jobs and Economic Development Committee* Supported major community-building projects including 315 Research and Technology Corridor, Greater Parsons Avenue Economic Vision Plan, and Creative Columbus Arts and Culture Policy Report -
Communications Director For City Attorney'S OfficeCity Of Columbus Apr 2001 - Sep 2004* Management of City Attorney’s internal and external communications, public outreach efforts, and campaign communications, including launch of City Attorney’s Office first website -
Special Projects News ProducerWbns-Tv May 1995 - Apr 2001* Television news producer, writer and editor of special reports and investigative stories, along with joint research for news stories with Columbus Dispatch* Management of weekly Emmy award-winning political show “Capitol Agenda”
Scott Varner Skills
Scott Varner Education Details
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Broadcast Journalism; Political Communications
Frequently Asked Questions about Scott Varner
What company does Scott Varner work for?
Scott Varner works for Franklin County Children Services
What is Scott Varner's role at the current company?
Scott Varner's current role is Director of Communications and Community Outreach.
What is Scott Varner's email address?
Scott Varner's email address is sv****@****2.oh.us
What is Scott Varner's direct phone number?
Scott Varner's direct phone number is +161439*****
What schools did Scott Varner attend?
Scott Varner attended Ohio University.
What skills is Scott Varner known for?
Scott Varner has skills like Strategic Communications, Media Relations, Community Outreach, Public Relations, Social Media, Internal Communications, Editing, Nonprofits, Public Speaking, Crisis Communications, Government, Facebook.
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