Growth leader with 7+ years experience leading proven bottom-line growth at consumer service, travel, and D2C e-commerce brands. Tactical experience:Media Buying: Google, Meta, TikTok, YouTube, OTC, and OOH. Mar-Tech + Data Activation: data warehousing, ETL + reverse ETL, single-identity management, CRM [Salesforce, HubSpot] management. CRO: Landing page + form management, agile “test and learn” specialist, versed in simultaneous and sequential testing. Strategy and creative: Obsessed with user psychology and uncovering what tactics and messages drive action. Able to think dynamically across departments and functions to coordinate actions that drive business outcomes.