Manage digital marketing growth strategies for leading consumer brands, delivering double-digit growth in ROAS.-Responsible for digital and social media strategy, client services, and team management.-Produce digital and social growth marketing solutions that deliver better-performing paid media and higher ROAS and ROI based on proprietary first-party data and campaign tracking techniques. -Clients include Sprouts Farmers Market, Consumer Cellular, and BlokSports.

Spearheaded myriad global digital/social brand and product campaigns and established the first in-house digital/social media agency dedicated to brand and product campaigns.-Responsible for the strategic planning and execution of critical digital/social corporate brand and product campaigns and activations. -Pioneered and spearheaded the establishment of an in-house agency to bolster brand and product activations. Displayed effective leadership in managing a varied team… Show more Spearheaded myriad global digital/social brand and product campaigns and established the first in-house digital/social media agency dedicated to brand and product campaigns.-Responsible for the strategic planning and execution of critical digital/social corporate brand and product campaigns and activations. -Pioneered and spearheaded the establishment of an in-house agency to bolster brand and product activations. Displayed effective leadership in managing a varied team comprising 12 full-time staff members and many freelance contractors, seamlessly orchestrating collaboration with several external agencies globally. Delivered thousands of best-in-class assets.-Established the real-time (agile) agency program to accelerate strategic content planning, production, publication, and performance measurement. -Delivered record-breaking growth, including #1 share-of-voice at CES three years in a row and Winter Olympic's #1 video content on Facebook. Increased followers on major social channels by double digits. Additional summary metrics included: CES 260 million reach, 57 million engagements, and Winter Olympics 480 million reach, 120 million engagements.-Negotiated strategic social media partnerships with leading global brands such as the Olympics, NBC Super Bowl, Lenovo, Hewlett Packard, Dell, Apple, Asus, and Acer, liaising with their respective executives. -Directed the strategic planning and execution of social campaigns and activation initiatives for many products across diverse Intel business units. These included key launches of PC Core processors, comprehensive Data Center and AI campaigns, and the activation of next-generation technologies such as 5G, Autonomous Vehicles, commercial drones, high-power computing, and beyond. Show less

Steered the administration of the global Intel channel website (Intel Technology Partner) and associated digital platforms, accommodating 25 languages. Skillfully integrated a multi-tiered loyalty membership program that supported customers generating $7 billion in annual revenue.-Directed the design and implementation of the digital membership program integrating benefits, marketing automation, lead generation, personalization, customization features collaboration, and a mobile app… Show more Steered the administration of the global Intel channel website (Intel Technology Partner) and associated digital platforms, accommodating 25 languages. Skillfully integrated a multi-tiered loyalty membership program that supported customers generating $7 billion in annual revenue.-Directed the design and implementation of the digital membership program integrating benefits, marketing automation, lead generation, personalization, customization features collaboration, and a mobile app resulting in winning the #1 VAR program three years in a row.-Held accountability for budget oversight and resource allocation for the global membership website's development and sustained management. This role encompassed the leadership of an in-house team of six and the orchestration of dozens of contractors and agency partnerships.-Coordinated the global rollout of new campaigns and website capabilities. Headed the launch of the new intel.com/reseller globally branded membership program (180,000 members worldwide and generating $7B in revenue).-Orchestrated programs, including over 71 website versions, 15 newsletters, dozens of microsites, social media tools, and rich media. Show less

Directed the account team while nurturing client relationships, with a concentrated focus on strategic planning for brand and product launches. Expertly developed brand communications and product marketing programs tailored to established blue-chip corporations and emerging start-ups' unique needs. Clients included: Microsoft, Intel, Plantronics, and Cisco.

Pioneered the Digital Branding practice and directed the planning and execution of brand campaigns for several global brands, including Intel, Microsoft, British Petroleum, and Key Bank. Grew the practice to New York and London and became profitable within six months.