Senior Director & Executive Producer – Sponsor Shop, Tbs
Atlanta, Ga
Successfully ran a dynamic in-house production company responsible for producing sponsored shows, interstitials, and content for TBS. Hired, managed and led a 10 member high performance team as a trusted mentor, manager and leader of a team of Senior Producers, Producers, AP's and Editors. Seamlessly worked within ever-changing budget set forth by network. Produced shows with production teams across the world, including Italy, Mexico and throughout the United States. Consistently worked with major clients, such as: Kraft, Microsoft, Home Depot, ATT, GA Pacific, and Match.com (renewed deals for 5-7+ years based on production success) to seamlessly integrate brand messaging into engaging video content.Selected Achievements:• Adeptly turned an $8M budget (for 2 shows) into $40M worth of revenue. • Tasked with cutting budget every year and still delivered on-time, on-budget and on-brand while continuing to generate revenue year-over-year.• Partnered with ad sales team and industry-leading clients based on LRP to strategically map out quarterly projects. • Collaborated with ad sales clients to conceive unique and creative content based on specific parameters set forth.• Ensured best practices while working cross-functionally with Standards and Practices as well as the legal and production teams.• Uncovered ways to hire and utilize Turner Studios as the preferred vendor while running a diverse set of 70+ production personnel.• Expertly managed and negotiated win-win deals with talent and production companies while working directly with talent to ensure best practices.• Continuously produced innovative content resulting in generating substantial revenue for network.• Recognized for inspiring and motivating a diverse team of production personnel to create spots efficiently, creatively and on-budget.• Produced highly successful industry-recognized Coca-Cola/NCAA campaign stretching across 5 cities with music groups, talent, production companies.