Scott Cohen Email & Phone Number

New York, New York, United States

New York, Ny And San Francisco, Ca

• Improved product discoverability by partnering with product, marketing, and engineering to test 20+ features on web and in-product channels that demonstrated value of product functionality to customers and prospects• Launched go-to-market campaign that exceeded company benchmarks for email open and click-through rates by crafting messaging for emails and in-product displays that prompted users to take action• Influenced product and marketing leaders to prioritize specific commercialization strategies by writing compelling briefs that synthesized customer insights, competitor research, and product usage data • Utilized customer interviews and research to refine target personas and educate sales enablement, digital marketing, and UX design teams about customer needs

Mountain View, California, United States

• Authored and presented product strategy recommendation that assessed commercial potential of new product, which saved team 100+ hours of research and built alignment between product and marketing • Moderated 12 user testing sessions to learn about customer needs in order to identify target segments for potential new product and solidify team’s understanding of market landscape and customer personas• Designed three product concepts presented to 12 customers, which aided in identifying value propositions that resonated with target customers and uncovered insights about how to best serve target segments• Led partnership with external research agency by writing research interview guides, evaluating interview candidates, and ensuring internal and external stakeholders were aligned on research objectives

New York, New York, United States

• Ideated, built, and launched 10+ digital payments features that brought new functionality to millions of Chase credit and debit card customers• Created and maintained digital wallet strategy deck that evaluated how other banks integrated with leading digital wallets (Apple and Google Pay) to assess competitive gaps and ideate potential new features• Guided data scientists and product managers in developing new analytics capability that enabled team to track how customers interacted with features on Chase’s mobile banking app• Led team of 30+ product managers in writing blurbs that highlighted benefits of newly released features so internal stakeholders could understand customer value of recent product launches

Greater Philadelphia Area

Rotation 4 (January 2018 - July 2018): Consumer Bank Robotics Process AutomationRotation 3 (July 2017 - January 2018): Corporate MarketingRotation 2 (January 2017 - July 2017): Consumer Bank AnalyticsRotation 1 (July 2016 - January 2017): Investment Management Operations Strategic Initiatives

Camp Hill, Pennsylvania, United States

• Researched and summarized equity, fixed income, and alternative investment opportunities• Presented a marketing case study that emphasized PNC Wealth Management’s capabilities• Coordinated the collection of financial information for over 400 clients for a client profiling project

Sydney, New South Wales, Australia

• Calculated profit variance across staffing levels using data from the current and previous financial periods• Analyzed growth trends for net revenue and rate per hour for eight operating units throughout PwC Australia’s national footprint• Created a summary report that compared the standard costs and target rates of billable hours for staff grades across various PwC Australia locations

District Of Columbia, United States

• Extracted cost and value data for Business Development Companies to highlight the results of their investments over numerous quarters• Pulled public filings, prepared summary observations, and summarized qualitative and quantitative research for the firm’s Education and Coal industry pitch books• Collated nearly 70 sub-schedules of financial information into a combined master worksheet to facilitate ease of analysis for an upcoming case

Claysburg, Pennsylvania, United States

• Used sales data to provide recommendations on how to best merchandise product assortments to increase sales• Surveyed store managers to check on availability of products and to inquire about specific types of machinery in their store

Master Of Business Administration - Mba

Fellowship Recipient

Bachelor Of Science (B.S.), Global Management, 3.6