Scott Cohen

Scott Cohen Email and Phone Number

Product Marketing Manager | Product Management | Research and Insights @ eBay
san jose, california, united states
Scott Cohen's Location
New York, New York, United States, United States
Scott Cohen's Contact Details
About Scott Cohen

I am a strategic leader with product marketing and product management experience within SaaS technology and financial services. I've worked with cross-functional teams to bring over 30 new customer-facing features to market. My greatest strengths include uncovering customer insights, performing market research, and evaluating data to identify new opportunities to drive growth.I have a strong blend of experience across both strategy and execution. Some of my proudest career accomplishments include:• Launching go-to-market campaign that outperformed growth forecast by 2x and exceeded company benchmarks for click-through rate by crafting messaging that highlighted customer benefits of new features.• Authoring and presenting product strategy recommendations that assessed the commercial potential of new products, which saved the team 100+ hours of research and built alignment between product and marketing.• Creating a market research deck that evaluated how other banks integrated with leading payments platforms (Apple and Google Pay) to assess competitive gaps and ideate potential new features.• Leading team of 30+ product managers in writing blurbs that highlighted the benefits of newly released features so internal stakeholders could understand the customer value of recent product launches.Areas of expertise:Product Marketing | Product Management | Market Research | Strategy | Customer Insights | Prioritization | Product Positioning | Messaging Strategy | Stakeholder Management | Design | Forecasting | Cross-Functional Collaboration | Analytical Reasoning | Communication | Adaptability | Strong Written, Oral, and Interpersonal Skills

Scott Cohen's Current Company Details
eBay

Ebay

View
Product Marketing Manager | Product Management | Research and Insights
san jose, california, united states
Website:
ebayinc.com
Employees:
24718
Scott Cohen Work Experience Details
  • Ebay
    Product Marketing Manager
    Ebay Sep 2024 - Present
    New York, New York, United States
  • Intuit
    Product Marketing Manager
    Intuit Aug 2022 - Sep 2024
    New York, Ny And San Francisco, Ca
    • Improved product discoverability by partnering with product, marketing, and engineering to test 20+ features on web and in-product channels that demonstrated value of product functionality to customers and prospects• Launched go-to-market campaign that exceeded company benchmarks for email open and click-through rates by crafting messaging for emails and in-product displays that prompted users to take action• Influenced product and marketing leaders to prioritize specific commercialization strategies by writing compelling briefs that synthesized customer insights, competitor research, and product usage data • Utilized customer interviews and research to refine target personas and educate sales enablement, digital marketing, and UX design teams about customer needs
  • Intuit
    Product Marketing Mba Intern
    Intuit May 2021 - Aug 2021
    Mountain View, California, United States
    • Authored and presented product strategy recommendation that assessed commercial potential of new product, which saved team 100+ hours of research and built alignment between product and marketing • Moderated 12 user testing sessions to learn about customer needs in order to identify target segments for potential new product and solidify team’s understanding of market landscape and customer personas• Designed three product concepts presented to 12 customers, which aided in identifying value propositions that resonated with target customers and uncovered insights about how to best serve target segments• Led partnership with external research agency by writing research interview guides, evaluating interview candidates, and ensuring internal and external stakeholders were aligned on research objectives
  • Jpmorgan Chase & Co.
    Digital Product Manager
    Jpmorgan Chase & Co. Jul 2018 - Jul 2020
    New York, New York, United States
    • Ideated, built, and launched 10+ digital payments features that brought new functionality to millions of Chase credit and debit card customers• Created and maintained digital wallet strategy deck that evaluated how other banks integrated with leading digital wallets (Apple and Google Pay) to assess competitive gaps and ideate potential new features• Guided data scientists and product managers in developing new analytics capability that enabled team to track how customers interacted with features on Chase’s mobile banking app• Led team of 30+ product managers in writing blurbs that highlighted benefits of newly released features so internal stakeholders could understand customer value of recent product launches
  • Jpmorgan Chase & Co.
    Corporate Analyst Development Program
    Jpmorgan Chase & Co. Jul 2016 - Jul 2018
    Greater Philadelphia Area
    Rotation 4 (January 2018 - July 2018): Consumer Bank Robotics Process AutomationRotation 3 (July 2017 - January 2018): Corporate MarketingRotation 2 (January 2017 - July 2017): Consumer Bank AnalyticsRotation 1 (July 2016 - January 2017): Investment Management Operations Strategic Initiatives
  • Pnc
    Asset Management Intern
    Pnc Jun 2015 - Aug 2015
    Camp Hill, Pennsylvania, United States
    • Researched and summarized equity, fixed income, and alternative investment opportunities• Presented a marketing case study that emphasized PNC Wealth Management’s capabilities• Coordinated the collection of financial information for over 400 clients for a client profiling project
  • Pwc Australia
    Finance Intern
    Pwc Australia Mar 2015 - Apr 2015
    Sydney, New South Wales, Australia
    • Calculated profit variance across staffing levels using data from the current and previous financial periods• Analyzed growth trends for net revenue and rate per hour for eight operating units throughout PwC Australia’s national footprint• Created a summary report that compared the standard costs and target rates of billable hours for staff grades across various PwC Australia locations
  • Capstone Advisory Group
    Consulting Intern
    Capstone Advisory Group Jun 2014 - Aug 2014
    District Of Columbia, United States
    • Extracted cost and value data for Business Development Companies to highlight the results of their investments over numerous quarters• Pulled public filings, prepared summary observations, and summarized qualitative and quantitative research for the firm’s Education and Coal industry pitch books• Collated nearly 70 sub-schedules of financial information into a combined master worksheet to facilitate ease of analysis for an upcoming case
  • Sheetz
    Sales & Marketing Intern
    Sheetz Jun 2013 - Aug 2013
    Claysburg, Pennsylvania, United States
    • Used sales data to provide recommendations on how to best merchandise product assortments to increase sales• Surveyed store managers to check on availability of products and to inquire about specific types of machinery in their store

Scott Cohen Skills

Microsoft Office Microsoft Excel Powerpoint Time Management Research Capital Iq Customer Service Data Analysis Leadership Finance Management Microsoft Word Microsoft Powerpoint

Scott Cohen Education Details

Frequently Asked Questions about Scott Cohen

What company does Scott Cohen work for?

Scott Cohen works for Ebay

What is Scott Cohen's role at the current company?

Scott Cohen's current role is Product Marketing Manager | Product Management | Research and Insights.

What is Scott Cohen's email address?

Scott Cohen's email address is sc****@****pnc.com

What schools did Scott Cohen attend?

Scott Cohen attended Indiana University - Kelley School Of Business, Bucknell University.

What skills is Scott Cohen known for?

Scott Cohen has skills like Microsoft Office, Microsoft Excel, Powerpoint, Time Management, Research, Capital Iq, Customer Service, Data Analysis, Leadership, Finance, Management, Microsoft Word.

Who are Scott Cohen's colleagues?

Scott Cohen's colleagues are Bernadette King, Mpa, Pci, Custom Canvases, Archana Rathod, Jesse Rieckman, Xiaochen W., Pichet Charoenmuk, Louis Akahomen.

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