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I help natural health and wellness brands develop their online infrastructure, optimize their marketing to reach new audiences and drive revenue growth, and streamline operations by putting their businesses on autopilot.Summary:CTO with 15 years of experience helping people connect the dots between their marketing and technology, with 10 years in the natural health and wellness space. Launched multiple New York Times bestsellers and developed a number of 6- and 7-figure products. Stanford educated in product-market fit. Advocate for cultivating win-win dynamics that edify teams and the world at large.
Freelance
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Fractional CtoFreelance 2016 - PresentProvide strategic technical leadership to multiple online health and wellness brands, focusing on digital transformation, product development, and scaling operations. Work with cross-functional teams to optimize online infrastructure and ensure seamless integration of marketing and technology. Key contributions include:- Leading agile development teams in creating scalable digital products- Streamlining technical operations to support rapid growth and efficiency- Advising on technology stack selection and implementation for optimal performance- Enhancing product-market fit through data-driven strategies and market analysis
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Chief Technology OfficerKelly Brogan, Md - Holistic Psychiatrist 2015 - 2023Launched a New York Times bestseller and developed multiple 6- and 7-figure products to help people heal from a wide variety mental health and autoimmune conditions. Led all technical operations in an effort to uplevel marketing campaigns, drive digital transformation, maintain agility, leverage key metrics, and support a cross-functional team. Key areas of focus included:MARKETING- Customer Needfinding- Product Development- Recurring Product Launches- Offer Setup & Pricing Strategy- Lead Generation- Conversion Optimization- Email Marketing & Funnel Automation- Blogs & Content Management- Brand Strategy- Social Media Marketing- CopywritingTECHNOLOGY- Technical Integration & Automation- Navigation & Information Architecture- UX Design- Web Development- Landing Pages- Business Analytics & Reporting- User Onboarding- Contractor Hiring & Coordination- Software Selection & Team Training- Customer Service & Troubleshooting- Infrastructure Risk Mitigation
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Digital Marketing ConsultantFreelance 2013 - 2015Provided digital marketing and technology services to various clients in the online learning space. Focused on optimizing their online presence and enhancing digital strategies to drive engagement and growth.
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Digital Marketing SpecialistApollidon Learning 2011 - 2013Managed PPC, SEO, and social media campaigns for online university programs. Successfully launched new lead generation channels and optimized existing ones, achieving a 500% increase in conversion rates, all while reducing the cost-per-conversion. Developed agency-wide analytics reporting and budget allocation optimization. Provided additional support in email marketing, web development, and market research, ensuring comprehensive digital strategies that drove significant growth. -
Co-FounderDesign Studio Blue 2009 - 2012Tampa, FlFounded a freelance digital agency dedicated to helping clients build a thriving online presence. Leveraged data-driven analytics and continuous improvement strategies to optimize client performance across design, development, marketing, and analytics services. Successfully enhanced client outcomes by delivering tailored, results-focused digital solutions. -
Student AmbassadorUniversity Of South Florida, College Of Engineering 2005 - 2008Welcomed students and families on behalf of the college. Advised students on classes and degree programs. Assisted with marketing efforts to improve the quality of incoming students. Worked with advisory board to maintain accreditation; evaluated program educational objectives and outcomes. Organized college-wide enrollment statistics and coordinated minority programs. -
Engineering Success Center Tutor | ManagerUniversity Of South Florida, Engineering Success Center 2004 - 2007Tutored engineering courses and led group review sessions. Managed center operations, significantly increasing user engagement from under 100 to over 1,700 per semester. Designed and secured $150K in funding for a facility to improve student networking and interdisciplinary integration.
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Team Leader | ConsultantUniversity Of South Florida 2004 - 2007Led student engineering teams on a variety of projects, including developing a business plan for an assistive technology product, optimizing a power plant process, redesigning a library collection, simulating deli worker operations, and improving pharmacy workflows, resulting in significant systems improvements.
Scott Mcdermott Skills
Scott Mcdermott Education Details
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Management Science & Engineering -
4.0 Gpa
Frequently Asked Questions about Scott Mcdermott
What company does Scott Mcdermott work for?
Scott Mcdermott works for Freelance
What is Scott Mcdermott's role at the current company?
Scott Mcdermott's current role is Fractional CTO.
What is Scott Mcdermott's email address?
Scott Mcdermott's email address is sm****@****usf.edu
What is Scott Mcdermott's direct phone number?
Scott Mcdermott's direct phone number is +181395*****
What schools did Scott Mcdermott attend?
Scott Mcdermott attended Stanford University, University Of South Florida.
What skills is Scott Mcdermott known for?
Scott Mcdermott has skills like Social Media Marketing, Seo, Project Management, Social Media, Strategy, Process Improvement, Digital Marketing, Marketing, Web Analytics, Entrepreneurship, Microsoft Office, Analytics.
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