Scott Mcdermott Email & Phone Number

Provide strategic technical leadership to multiple online health and wellness brands, focusing on digital transformation, product development, and scaling operations. Work with cross-functional teams to optimize online infrastructure and ensure seamless integration of marketing and technology. Key contributions include:- Leading agile development teams in creating scalable digital products- Streamlining technical operations to support rapid growth and efficiency- Advising on technology stack selection and implementation for optimal performance- Enhancing product-market fit through data-driven strategies and market analysis

Launched a New York Times bestseller and developed multiple 6- and 7-figure products to help people heal from a wide variety mental health and autoimmune conditions. Led all technical operations in an effort to uplevel marketing campaigns, drive digital transformation, maintain agility, leverage key metrics, and support a cross-functional team. Key areas of focus included:MARKETING- Customer Needfinding- Product Development- Recurring Product Launches- Offer Setup & Pricing Strategy- Lead Generation- Conversion Optimization- Email Marketing & Funnel Automation- Blogs & Content Management- Brand Strategy- Social Media Marketing- CopywritingTECHNOLOGY- Technical Integration & Automation- Navigation & Information Architecture- UX Design- Web Development- Landing Pages- Business Analytics & Reporting- User Onboarding- Contractor Hiring & Coordination- Software Selection & Team Training- Customer Service & Troubleshooting- Infrastructure Risk Mitigation

Provided digital marketing and technology services to various clients in the online learning space. Focused on optimizing their online presence and enhancing digital strategies to drive engagement and growth.

Managed PPC, SEO, and social media campaigns for online university programs. Successfully launched new lead generation channels and optimized existing ones, achieving a 500% increase in conversion rates, all while reducing the cost-per-conversion. Developed agency-wide analytics reporting and budget allocation optimization. Provided additional support in email marketing, web development, and market research, ensuring comprehensive digital strategies that drove significant growth.

Tampa, Fl

Founded a freelance digital agency dedicated to helping clients build a thriving online presence. Leveraged data-driven analytics and continuous improvement strategies to optimize client performance across design, development, marketing, and analytics services. Successfully enhanced client outcomes by delivering tailored, results-focused digital solutions.

Welcomed students and families on behalf of the college. Advised students on classes and degree programs. Assisted with marketing efforts to improve the quality of incoming students. Worked with advisory board to maintain accreditation; evaluated program educational objectives and outcomes. Organized college-wide enrollment statistics and coordinated minority programs.

Tutored engineering courses and led group review sessions. Managed center operations, significantly increasing user engagement from under 100 to over 1,700 per semester. Designed and secured $150K in funding for a facility to improve student networking and interdisciplinary integration.

Led student engineering teams on a variety of projects, including developing a business plan for an assistive technology product, optimizing a power plant process, redesigning a library collection, simulating deli worker operations, and improving pharmacy workflows, resulting in significant systems improvements.

Management Science & Engineering

Idea-to-Market (I2M) Program

Bachelor Of Science - Bs, Systems Engineering, 4.0 Gpa

ACTIVITIES & SOCIETIES - Engineering Success Center, Tutor | Manager - Institute of Industrial Engineers, President - Department.