Scott Robbins's Location
Greater Chicago Area, United States
Scott Robbins's Contact Details
Scott Robbins work email
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Scott Robbins personal email
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Scott Robbins phone numbers
About Scott Robbins
Digital marketing professional and MBA graduate concentrating in marketing and finance with a breadth of experience in consumer engagement across multiple channels, including: website, display advertising, email, paid search, social media, and event activations. Read how BFGoodrich Tires is evolving it's approach to Lead Generation: https://www.facebook.com/business/success/bfgoodrich-tires/Specialties:• Content Strategy and Development• 1:1 Marketing Communications and Automation• Salesforce.com Marketing Cloud• Google Analytics• Statistical modeling and analysis• Social media campaign optimization and audience insights
Scott Robbins's Current Company Details
Scott Robbins Work Experience Details
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Principal Ai ArchitectSalesforceChicago, Il, Us
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Principal Technical ArchitectSalesforce Nov 2023 - PresentChicago, Illinois, United States
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Principal Solution Engineer - Marketing CloudSalesforce Feb 2022 - Jan 2024Chicago, Illinois, United States• Work directly with sales account executives and clients to design innovative solutions to generate positive business impact for Salesforce's enterprise clients.• Deliver customized persona-driven demonstrations and technical presentations of the Salesforce technology stack to clients to visualize ideal experiences for target audience. • Develop a deep understanding and empathy around the challenges and dynamics each customer faces in order to recommend relevant solutions.•… Show more • Work directly with sales account executives and clients to design innovative solutions to generate positive business impact for Salesforce's enterprise clients.• Deliver customized persona-driven demonstrations and technical presentations of the Salesforce technology stack to clients to visualize ideal experiences for target audience. • Develop a deep understanding and empathy around the challenges and dynamics each customer faces in order to recommend relevant solutions.• Maintain functional expertise in the Salesforce for Marketing product portfolio through training, Salesforce certification exams, and familiarity with all new release features. Show less
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Lead Solution Engineer - Marketing CloudSalesforce Aug 2020 - Feb 2022Greater Chicago Area• Work directly with sales account executives and clients to design innovative solutions to generate positive business impact for Salesforce's enterprise clients.• Deliver customized persona-driven demonstrations and technical presentations of the Salesforce technology stack to clients to visualize ideal experiences for target audience. • Develop a deep understanding and empathy around the challenges and dynamics each customer faces in order to recommend relevant solutions.•… Show more • Work directly with sales account executives and clients to design innovative solutions to generate positive business impact for Salesforce's enterprise clients.• Deliver customized persona-driven demonstrations and technical presentations of the Salesforce technology stack to clients to visualize ideal experiences for target audience. • Develop a deep understanding and empathy around the challenges and dynamics each customer faces in order to recommend relevant solutions.• Maintain functional expertise in the Salesforce for Marketing product portfolio through training, Salesforce certification exams, and familiarity with all new release features. Show less
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Senior Solution Engineer - Marketing CloudSalesforce Jan 2019 - Aug 2020Chicago, Illinois, United States
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Global Demand Generation & Insights ManagerMichelin Jul 2018 - Jan 2019Greenville, Sc• Deliver a category-leading experience for Michelin and BFGoodrich Tires consumers by offering relevant, personalized, and engaging messaging across email, display, social, web, and mobile channels, with a focus on fostering brand loyalty and advocacy. • Design data-driven programs and solutions utilizing 1st, 2nd, and 3rd party audience data to deliver highly targeted communication and offers to pre-defined consumer segments showing in-market behavior.• Structure the holistic data… Show more • Deliver a category-leading experience for Michelin and BFGoodrich Tires consumers by offering relevant, personalized, and engaging messaging across email, display, social, web, and mobile channels, with a focus on fostering brand loyalty and advocacy. • Design data-driven programs and solutions utilizing 1st, 2nd, and 3rd party audience data to deliver highly targeted communication and offers to pre-defined consumer segments showing in-market behavior.• Structure the holistic data ecosystem to reliably measure and report on the effectiveness of omni-channel digital interactions for lead generation and conversion in offline retail environments. KPIs include ROI%, Return on Ad Spend, Cost Per Lead, Conversion Rate, and Engagement Rate.• Collaborate with brand media and digital agencies to monitor overall channel mix to find media spending efficiencies through suppression, frequency capping, triggered communication journeys, and make mid-campaign optimizations when possible. Show less -
Bfgoodrich Tires Digital Communications & Social Media ManagerMichelin Nov 2016 - Jul 2018Greenville, Sc• Manage strategy and initiatives to effectively communicate the BFGoodrich Tires brand platform through all digital consumer touchpoints: social media, internet display, SEO and promoted search, email, eCRM, and BFGoodrichTires.com• Lead vendor selection of Marketing Automation solutions after developing key use cases and business requirements. Coordinate subsequent implementation of Salesforce.com Marketing Cloud to launch a new eCRM approach in Q1 2017. • Organize activities… Show more • Manage strategy and initiatives to effectively communicate the BFGoodrich Tires brand platform through all digital consumer touchpoints: social media, internet display, SEO and promoted search, email, eCRM, and BFGoodrichTires.com• Lead vendor selection of Marketing Automation solutions after developing key use cases and business requirements. Coordinate subsequent implementation of Salesforce.com Marketing Cloud to launch a new eCRM approach in Q1 2017. • Organize activities across digital/social and media agency partners to extend content reach and engagement results, growing direct social audience to approximately 350,000 followers and creating an overall growth rate of 42% in 2016.• Amplify content partnerships and grassroots event activations across all social media channels in 1:many and 1:1 communication scenarios. Channels - Facebook, Instagram, Twitter, Youtube, and Snapchat Show less
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Global Leadership ProgramMichelin Jun 2015 - Nov 2016Greenville, South Carolina Area• Entered inaugural group of rotational development candidates on a sales/marketing pathway.• Evaluated grassroots marketing strategy for BFGoodrich Tires brand and formed a brief of key activities, target markets, collaboration partners, and resources required to support it. • Developed user personas and business requirements as inputs to ongoing implementation of CRM system and customer portal built on Salesforce.com platform.• Built business case and project roadmap to… Show more • Entered inaugural group of rotational development candidates on a sales/marketing pathway.• Evaluated grassroots marketing strategy for BFGoodrich Tires brand and formed a brief of key activities, target markets, collaboration partners, and resources required to support it. • Developed user personas and business requirements as inputs to ongoing implementation of CRM system and customer portal built on Salesforce.com platform.• Built business case and project roadmap to implement email marketing automation using Salesforce.com Marketing Cloud. Developed use cases and cost-per-engagement models compared to existing communication channels. Show less
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Mba Marketing InternHoneywell Jun 2014 - Oct 2014Morristown, Nj• Conduct primary, secondary, and voice-of-customer research on emerging technologies in the Active/Intelligent packaging space, gauging commercialization potential and market sizing for the Healthcare & Packaging group.• Understand key value drivers for customers and end-users to develop an optimal targeting and value proposition in to introduce a new solution to package organic materials such as fruit, vegetables, and research products. • Form and deliver a strategic recommendation… Show more • Conduct primary, secondary, and voice-of-customer research on emerging technologies in the Active/Intelligent packaging space, gauging commercialization potential and market sizing for the Healthcare & Packaging group.• Understand key value drivers for customers and end-users to develop an optimal targeting and value proposition in to introduce a new solution to package organic materials such as fruit, vegetables, and research products. • Form and deliver a strategic recommendation for opportunities facing the business that could provide a significant return, increase capacity utilization, or materials innovation. Show less -
Marketing ManagerRobbins Book List, Robbins Electronics Jun 2007 - Aug 2013Greenville, MichiganPrimary focus on adapting traditional retail operations to the rapidly growing online marketplace, creating more efficient use of online suppliers and growing web-based revenues. • Expand marketing strategies and in-store events focused on social media use to increase community awareness and broaden customer base. • Arrange product placement and promotion to take advantage of current sales trends in order to grow revenue. • Perform standard retail procedures: sales… Show more Primary focus on adapting traditional retail operations to the rapidly growing online marketplace, creating more efficient use of online suppliers and growing web-based revenues. • Expand marketing strategies and in-store events focused on social media use to increase community awareness and broaden customer base. • Arrange product placement and promotion to take advantage of current sales trends in order to grow revenue. • Perform standard retail procedures: sales, shipping, inventory procurement and customer assistance to maintain strong reputation of reliability in industry.• Planned adaptations to growing online marketplace, resulting in 8% increase in online sales and 20% increase in purchasing through online vendors. Show less
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Research StaffUniversity Of Michigan Dept. Of Psychiatry May 2012 - Jul 2013Ann Arbor, MiA project team member on the Michigan Longitudinal Study, a 25 year study examining the effects of alcoholism on children. This research is a joint project between the University of Michigan and Michigan State University, directed by principle investigator Dr. Robert Zucker.• Organized and managed research data and updated databases to ensure accuracy of records. • Provided training, computer support, and feedback to launch new employees as productive team members within two weeks… Show more A project team member on the Michigan Longitudinal Study, a 25 year study examining the effects of alcoholism on children. This research is a joint project between the University of Michigan and Michigan State University, directed by principle investigator Dr. Robert Zucker.• Organized and managed research data and updated databases to ensure accuracy of records. • Provided training, computer support, and feedback to launch new employees as productive team members within two weeks of start date.• Created counting system to more efficiently sort and track approximately 80,000 instruments. Show less -
Student Manager/CoordinatorUniversity Of Michigan Dept. Of Housing Jan 2010 - Apr 2012Ann Arbor, Mi• Supervised shifts of 10-15 employees and served as liaison with upper management to ensure efficiency of operation and quality of service.• Reviewed site and verified food safety regulations were properly met to decrease chance of food-borne illnesses.• Balanced financial transactions and made secure cash deposits each night to protect assets. • Led staff meetings to enhance communication of management goals and operation-focused projects.
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Park Ranger - Sleepy Hollow State ParkState Of Michigan Dept. Of Natural Resources Apr 2011 - Sep 2011Laingsburg, Mi• Provided park oversight and security to ensure safe and hospitable environment for clients, including families, sports enthusiasts, elderly, and youth organizations.• Collaborated to plan and hold special events in park such as group gatherings and ensure laws and regulations are followed.• Gave technical support to customers to aid in use of online reservation system.• Was responsible for helping to coordinate response for various medical and missing persons emergencies.
Scott Robbins Skills
Management
Data Analysis
Team Leadership
Project Management
Microsoft Excel
Training
Research
Inventory Management
Project Planning
Market Research
Spss
Communication
Problem Solving
Voice Of The Customer
Microsoft Office
Leadership
Statistical Data Analysis
Negotiation
Marketing Cloud
Social Media
Data Entry
Creative Solutions
Conflict Resolution
R
Influencer Marketing
Promotions
Microstrategy Reporting
Microstrategy
Photoshop
Exacttarget
Social Media Measurement
Google Analytics
Google Adwords
Scott Robbins Education Details
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Marketing, Finance -
Psychology | Scandinavian Studies
Frequently Asked Questions about Scott Robbins
What company does Scott Robbins work for?
Scott Robbins works for Salesforce
What is Scott Robbins's role at the current company?
Scott Robbins's current role is Principal AI Architect.
What is Scott Robbins's email address?
Scott Robbins's email address is sc****@****lin.com
What is Scott Robbins's direct phone number?
Scott Robbins's direct phone number is (864) 458*****
What schools did Scott Robbins attend?
Scott Robbins attended Penn State University, University Of Michigan.
What skills is Scott Robbins known for?
Scott Robbins has skills like Management, Data Analysis, Team Leadership, Project Management, Microsoft Excel, Training, Research, Inventory Management, Project Planning, Market Research, Spss, Communication.
Who are Scott Robbins's colleagues?
Scott Robbins's colleagues are Teddy M., Cory Carson, Kerem Klc, Sneha Walunj, Lauren Sang-Kyung Suh, Adriano Rasmussen, Brad Taylor.
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Scott Robbins
Equity Partner At Barron, Rosenberg, Mayoras & Mayoras, P.C.Detroit Metropolitan Area2gmail.com, brmmlaw.com3 +1 248-XXXXXXXX
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Scott Robbins
Vice President Of Business Development At Syneos Health Commercial SolutionsGreater Philadelphia4astrazeneca.com, paratekpharma.com, syneoshealth.com, luxehotels.com3 +120235XXXXX
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Scott Robbins
Chicago, Il5gmail.com, brookdalecareers.com, hotmail.com, aspirehealthcare.com, wellbeseniormedical.com10 +151296XXXXX
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