Scott Dickson Email & Phone Number

Winston-Salem, Nc, Us

Winston-Salem, North Carolina, United States

Greensboro/Winston-Salem, North Carolina Area

We analyze your website, its current design, content, functionality, configuration, conversion points, source code and components. We find the issues and problems that are hindering performance and remove them by either redesigning your site completely, or by working with your current webmaster to install components, repair source code and reconfigure your website.Once your foundation is fixed (your website), we work closely with you to develop new content, analyze metrics, execute SEO, SEM and Social Media Marketing campaigns.

Greensboro/Winston-Salem, North Carolina Area

• Design and implement banner advertising platform on brand new advertising medium.• Develop online sales strategy, work flow process and revenue plan.• Prospect, present and close new business in order to achieve revenue goals.• Maintain billing and advertising production and tracking standards.• Hire and train new sales reps in the Triad market.• Manage remnant aggregators and national ad agencies & campaigns.

Greensboro/Winston-Salem, North Carolina Area

• Coach, train and motivate online sales staff, including two managers and eight total sales reps.• Meet and exceed revenue budgets for online advertising department, including national, retail & classified.• Develop new, revenue generating products and programs.• Market and sell online advertising to national agencies and media buyers.• Manage online inventory and maximize revenue by estimating inventory vs. cpm.• Member of leadership committee to encourage cooperation between departments.• Work with production personnel and employees to ensure timely product rollout process.• Work with print managers and ad directors to develop multimedia sales packages and implement training development.

Greensboro/Winston-Salem, North Carolina Area

Started as a print rep in 1998. Promoted several times in print. Became online rep in 2003 and promoted to Online Sales Manager in 2004.• Hire and train new online account executives.• Submit weekly and monthly reports for billing, pacing, call and corporate reports.• Develop programs to increase sales and revenue for all special sections.• Manage sales and ensure monthly revenue growth.• Work with account executives to increase call volumes, new proposals and new business.• Meet with other publishing managers and account executives to package bundled proposals for all local, regional and national advertisers.• Manage projects in the production department and ensure timely delivery on all projects.• Work on proposals for agencies to increase revenue through national buys.• Ensure accurate billing information for accounting.• Oversee two classified up-sell contests per month to boost liner advertising revenue.• Manage all print promotional advertising.