Email Marketing Manager
CurrentAs the Email Marketing Manager at one of the leading non-profits in the Los Angeles region, I manage, coordinate, and execute all email communication efforts to provide vital information about our programs, events and policy efforts. Campaigns I've managed have generated a 30% YoY increase in click engagement. I've increased the reach of our subscriber list by 20% YoY through segmented email campaigns and social media outreach. And I created the organization's data cleansing protocols, which led to a 50% decrease in hard bounces. In addition, I manage content updates to organization website, and have experience with multiple CMS platforms, research data partners to increase efficiencies and deepen buyer persona segmentation, and oversee all email data analytics reporting to CEO, V.P. of Marketing, and department heads.