At ONETeam Sports Group our game plan is simple: be inspired by sport, driven by service and fueled by technology. As the Director of Marketing my daily focus is creating organization wide processes and efficiencies for our teams and best in class experiences for our customers. To make this a reality my focuses are a combination of business and marketing strategy, technology transformation, strategic partnerships, B2B & B2C eCommerce, data management, analytics, leadership, digital advertising, brand identity, creative design, community engagement, sustainability and competitive analysis. In my role I oversee all our business properties and sports divisions which include Kahunaverse Sports, Home Run Sports and SoccerX. Working with the biggest brands in the game like adidas, Nike, Under Armour, Rawlings, Puma, gives me the capacity to build solutions that speak uniquely to all our end consumers at all levels of athletics and life. Our goal is simple, Change the GameWorking with varying marketing and operational technology stacks (SAP B1, NetSuite, Mailchimp, Google, Facebook, Adobe Enterprise) has enriched my focus on procedural efficiency. How we align the customers journey with our workflows to build truly bespoke customer experiences is what is helping us be the best in Canada.Like all teams, we are performance focused. My success is hindered on everyone working together at their highest level and having measurable and tangibles results. Aligning everyone from sales, customer service, operations, finance and executive management around our marketing initiatives takes a focused communication plan and strategy. An accessory function to my role as Marketing Director is mobilizing our teams through our tech transformation, specifically as we move to a higher level of both B2B and B2C eCommerce.

As the VP of Marketing my daily focus is a combination of business and marketing strategy, technology transformation, strategic partnerships, B2B & B2C eCommerce, data management, analytics, leadership, digital advertising, brand identity, creative design and competitive analysis. My role is to oversee all our business properties and sports divisions which include Kahunaverse Sports, Home Run Sports and our recent acquisition SoccerX. Working with the biggest brands in the game like adidas, Nike, Under Armour, Rawlings, Puma, gives me the capacity to build solutions that speak uniquely to all our end consumers from all levels of athletics and life, from prospect to pro. Working with varying marketing and operational technology stacks (SAP B1, NetSuite, Mailchimp, Google, Facebook, Adobe Enterprise) has enriched my focus on procedural efficiency. How we align the customers journey with our workflows to build truly bespoke customer experiences is what is helping us be the best in Canada.Like the game of sport, we are a performance focused team. My success is hindered on everyone working together at their highest level. Aligning everyone from sales, customer service, operations, finance and executive management around our marketing initiatives takes a focused communication plan and strategy. An accessory function to my role as VP of Marketing is mobilizing our teams through our tech transformation, specifically as we move to a higher level of both B2B and B2C eCommerce.Major Accomplishments:- Corporate Rebrand of Home Run Sports and Big Kahuna into Kahunaverse Sports.- 250% eCommerce revenue growth YOY of the SoccerX channel in the first six months of management directly affiliated to revamped marketing strategy and implementations.- Average of 11x and 14x ROAS on all digital media for Kahuanverse Sports and SoccerX

At Big Kahuna we strive to provide the customer with a “WOW” experience in everything we do. I’ve learned to let that be my driving principle as both the Team Business Marketing Manager and Retail Operations Manager. Initially in the marketing department I spearheaded the development of a fully analytical Online Direct Marketing program, which has since grown into supervising all national print production and creative development. I’ve been the copywriter and creative designer of print, online and touchscreen based content. I’ve introduced the companies’ first ever analytical sales and performance based report methodology. I’ve launched cross platform sales avenues across multiple software platforms. Most recently I have become the Operations Manager for all our Team Store Retail locations. Within all of these job scopes comes the ongoing requirement of directing the companies’ event, promotion and public relations, as well as driving each of our social media platforms.

Develop and implement the marketing strategy and annual plan.Design annual sales and partnership opportunities.Oversee all sales staff and partnerships.Manage the Langley Rams brand internally and externally.Implement the development and delivery of print, web, video and presentation collateral.Develop, direct and evaluate annual advertising plan and activities.Provide marketing tools & collateral for the organization. Control all social media strategy and networks.

● Brand strategizing and development. ● Print and SEM copywriting and photographic development.● Client management and liaison. ● Assisted in developing on-time and successful print, radio and television spots. ● Strategic competitive research in both local and ethnic mediums. ● Worked hands-on across all divisions including account services, creative, production and media.

•Managed and supervised the Marketing and Customer Service department.•Worked with senior leadership, engineers and sales teams to build go-to-market strategies, campaigns and collateral. •Oversaw the market intelligence of three brand medical OEM brand lines of Thermal Ablation, Heart Stints and Ophthalmic Surgical Blades•Aided in the design and implementation of advertisements and brand restructuring.Supported our QA and Regulatory groups in building 3D modelling and documentation for ISO 13485 certification and standards.•Internally managed more than 30 national and international client accounts while tailoring to specific needs.•Constructed and designed detailed sales and quarterly reports for management review.