Scott Lash Email & Phone Number

Cleveland/Akron, Ohio Area

Bright Point helps clients maximize their marketing potential. Expertise includes brand strategy, strategic marketing, marketing program management, customer experience design, marketing technology solutions, and content creation & curation for digital, print, and social media. Marketing your business. So you can get down to business.

Greater Philadelphia Area

PicStories LLC is an online photo-publishing company that allows customers to create and share highly customized photobooks to capture the memorable moments of their lives. • Responsible for development of overall brand strategy and identity for an online start-up, including ensuring a consistent face-to-market through integrated marketing planning, operations, and communications.• Team lead for content creation of front-end websites and all related digital and print promotions… Show more PicStories LLC is an online photo-publishing company that allows customers to create and share highly customized photobooks to capture the memorable moments of their lives. • Responsible for development of overall brand strategy and identity for an online start-up, including ensuring a consistent face-to-market through integrated marketing planning, operations, and communications.• Team lead for content creation of front-end websites and all related digital and print promotions including social media, direct mail, and targeted client acquisition.• Led a cross-functional team of in-house IT experts, graphic designers, and 3rd party vendors responsible for integration of complex photo-publishing software, e-commerce, and same-day production/fulfillment capability. Show less

Cleveland/Akron, Ohio Area

Strategic Horizons LLP is internationally recognized for its enduring thought leadership on the topics of customer experience (CX), mass customization, and structural changes in consumer behavior caused by new technologies; including three books published by Harvard Business Press.As partner and director of marketing, my role was to bring those ideas to life by planning, communicating, and producing the firm's comprehensive marketing efforts including: • Development of… Show more Strategic Horizons LLP is internationally recognized for its enduring thought leadership on the topics of customer experience (CX), mass customization, and structural changes in consumer behavior caused by new technologies; including three books published by Harvard Business Press.As partner and director of marketing, my role was to bring those ideas to life by planning, communicating, and producing the firm's comprehensive marketing efforts including: • Development of integrated marketing programming and budgeting to guide marketing and communication efforts over 12-month cycles. • High-touch, executive-level events and theme-driven learning experiences, several of which were profiled in publications including TIME magazine, Wired, and Inc. magazine.• Investigating and integrating compelling new marketing technologies, resources, and communication tools to expand our reach and client base.• Content management via CMS for company website, micro-sites, social media channels, and 3rd party SAAS services.• Content creation, promotion, design, and program management of branded public events and private client engagements.• Leveraging data-rich customer relationship management system (CRM) of 30,000+ contacts to deliver customized digital and print promotions across highly segmented U.S. and international markets. Show less

Cleveland/Akron, Ohio Area

Marketing of strategic business consulting services for retail, consumer goods, logistics, and IT practices. Responsibilities included targeting and production of direct mail, industry research and insights, internal employee communications, tradeshow operations and logistics, point person for private client events. Coordinated efforts between local staff/resources and corporate headquarters.

Cleveland/Akron, Ohio Area

Executed corporate marketing programs for what was, at the time, one of the world's largest private aviation security firms. Activities included tradeshow support, direct mail design and production, industry research, database management, and internal employee communications/newsletters. Several articles that I wrote while in this entry-level role were published in leading industry magazines and helped position the company as an innovator in the industry.