Scott Leeper Email & Phone Number

Since becoming the Director of Networks, the affinity community program has increased the number of community users 200% and seen engagement in the communities go up 344%. The overall portfolio of offerings has expanded from 15 to 31 communities.Responsible for the development and management of Vistage’s affinity communities, including overall strategy, budgeting, marketing and communications, community health and product development for overall program adoption and execution success. Manage the team to develop, execute and measure results of Vistage’s 31 industry, affiliation, interest, and geographic-based online communities. Collaborate with the internal teams to create a dynamic offering of on-line and in-person experiences for each Network. Analyze member demographics, social data and global business trends to identify ways to better serve the Vistage membership through Networks offerings. Create high-impact, cost-efficient marketing and communications campaigns to drive Network participation. Develop and track KPIs for the performance of each Network and the Networks initiative overall. Manage the career and technical skill development of direct and indirect reports that will enable them to provide more effective leadership and support to key Network stakeholders.

Greater Denver Area

Owned the planning, development and implementation of brand strategies, marketing communications, and public relations activities for both external and internal audiences. Worked to create support programs in the areas of awareness marketing, branding, communications, events and public relations for the different global Lines of Business. Integrated five companies into a new brand including creation of a new corporate look and feel, marketing messaging, collateral and the on time and on budget launch of a new website. Managed the efforts of the seven person marketing communications team, as well as collaborating with three advertising agencies, two design firms, a PR firm and multiple print vendors. Successfully organized and hosted a 6-day global sales conference attended by 300 employees who were given an opportunity to get certified on selling products and exposed to a new go-to-market strategy.

Denver, Colorado

Managed the creation and planning of segmentation strategy and the execution of programs targeting enterprise and global 500 segments as well as targeted vertical industries. Acted as key liaison between enterprise and vertical sales teams evaluating and addressing their needs for materials and programs. Identified and pursued new market opportunities working closely with sales team leadership and international marketing teams with messaging that resonated with target audiences. Managed e-mail campaigns that averaged a 27% open rate and a 2.9% click-through rate. Developed new content pieces with business teams and individuals including white papers, web copy, presentations and other collateral elements as needed. Drove demand generation and marketing initiatives in target markets by implementing direct and digital marketing campaigns that drove leads and market awareness.

Greater Denver Area

Planned, managed, and executed strategic marketing programs. Orchestrated a social strategy that included SEO/SEM and resulted in a 44% year-over-year increase in followers. Collaborated with stakeholders and the sales team on managing projects and budgets including the execution of social media, blogs, email, website, SEO, event, content development and PR. Managed development, production, and distribution of promotional and collateral materials including negotiation of contract terms and managing the performance with outside agencies and suppliers. Planned and conducted market research including creation of final components of reporting and communication.

Greater Denver Area

Developed marketing strategies and implemented fully integrated marketing programs for PIP as well as its top 50 clients. Established and maintained profitable relationships with new and existing clients contributing to 20% sales increase over previous year. Collaborated with the sales team in prospecting, developing and retaining new clients. Created campaign strategies for both B2B and B2C clients including new acquisition, cross-sell and up-sell, retention and reactivation programs.

Greater Denver Area

Created and successfully ran a home inspection business. Recognized by clients and colleagues as a consummate professional with a high degree of personal integrity. Developed email marketing and in-office promotions to develop new business. Increased both repeat referral and direct customer business. Consistently maintained exceptional service, follow-through, and specific attention to detail which resulted in repeat referrals.

Greater Denver Area

Successfully focused the efforts of agency personnel to ensure that projects were completed as proposed – on time, within budget and with a minimum of disruption to daily activity of client or agency. Launch an integrated marketing campaign increasing responses and inquires by 34%. Effectively assigned, delegated, coordinated and monitored the work of seven staff members assigned to projects. Demonstrated an investment in, and commitment to the agency/client “team” to develop and support a positive mindset about the work, the client and the agency staff that was involved. Established a rapport and trust with a range of staff members assigned to account – acknowledging the expectations of and on others, identifying team and project needs, remaining open to considering multiple points-of-view. Provided a model for project leadership...prepared and pro-active, thorough and accurate.

Greater Denver Area

Learned and became certified in a trade. Provided a visual evaluation and operational testing of the home’s systems and major components. Determined the property’s present condition and potential issues and damage. Helped determine major price concessions and areas for negotiation.

Manage strategic marketing planning process for client resulting in effectively programs with multiple projects, timelines and budget stewardship. Successfully supervised account with the primary goal being the achievement of clients’ marketing objectives. Also responsible for account P&L and ensuring the profitability of accounts based on agency income.

Greater Denver Area

Effectively managed cross-functional agency teams (20+ people) and product timelines and partner relationships. Managed and maintained client expectations while executing financial stewardship by adhering to budget management.

Greater Denver Area

Oversaw and directed the day-to-day activities of an office with 20 person staff. Coordinated office operations including HR, technology and facilities. Supervised the development of strategic marketing and communications plans.

Greater Denver Area

Managed work in the media, creative, and traffic departments as well as strategic marketing plans through account planning.

San Francisco Bay Area

Account Management day-to-day tasks

Greater Denver Area

Bs, Marketing

Advertising

Activities and Societies: Lambda Chi Alpha Fraternity - President

Diploma, General