Scott Maison Email & Phone Number

Washington D.C. Metro Area

Leads the strategy, development and execution of all digital advertising offerings on AARP’s digital properties. Works across internal (and external) teams to develop solutions that solve complex and conflicting objectives. Leads teams of Media Planners, Client Services, Yield Management and Ad Operations in order to help guide and support digital ad sales activities. Decides strategic priorities and direction for the business as well as partnerships and contract negotiations with outside vendors and third parties.• Designed and leads execution of AARP’s Native Ad offerings• On-boards online and offline data (multimillion record sets) for digital ad monetization on and offsite while maintaining privacy and data protection• Leads design and execution of data driven / audience product sets – 13% of annual website revenue• Leads the 75% (and growing) YOY revenue increase in Programmatic/Indirect/Remnant Monetization• Oversees an Email advertising program of over $10M in revenue• Designed and maintains the entire digital advertising infrastructure

Washington D.C. Metro Area

Defined, led and managed the architecture and oversight of the entire digital ad operations foundation for AARP (team structure and resource decisions, process development and technology infrastructure and vendor decisions)• Led a 6 month effort to simultaneously launch 4 new system integrations in conjunction with a complete re-architecture of ad code during a complete a site redesign. (Salesforce, DSM, DFP, Collective/AMP)• Created the AARP Audience Extension offering leveraging both online and offline 3rd party and proprietary data to extend AARPs reach to the 50+ online populations beyond the AARP.org domain• Worked within a quality/policy sensitive environment resulting in the first ever monetization of unsold inventory (Indirect/Programmatic) – resulting in the creation of a multimillion dollar revenue stream.• Developed methodologies, analytics/calculations, tools and process to provide revenue projections, data mining/trending, inventory forecasting and billing/invoicing/discrepancy resolution.

Leesburg, Virginia

Created LLC company as self employment / contracting vehicle to provide graphic design, marketing, website design and development / systems integration and administration services. Long Term Projects Listed individually on LinkedIn:• Technical Producer: U.S. News & World Report: Georgetown, DC• Web & Graphics Manager: Terabeam Wireless: Falls Church, VA• Lead Designer: SymRx, Inc.: Rockville, MDAdditional Major Projects Include:• National Geographic, CRANE (Content Registry And Navigation Engine) Interface: Design and implement front end interface for data entry into existing database - new intelligent search engine• MedContrax, CPN Web Application: Assist in development of an online pharmaceutical purchasing application providing interaction between GPOs, Manufacturers, and Wholesalers• FedEx Pilots: Design and development of FedExPilots.com site (Union site) during contract negotiations• Drug Fair (now Walgreens): Design and development of Drug Fair website including health content, online prescription refill, store profiles and online advertising

Washington D.C. Metro Area

Responsible for the front end development of the usn.com website• Facilitated migration from Atlas to Double-Click• Led migration of table based layout to CSS layout and modularization efforts• Implemented MovableType as content management system allowing Editorial Producers to create ad hoc Blogs and Splash pages

Washington D.C. Metro Area

• Manage and update multiple public websites and manage the eCommerce platform• Develop presentations, product marketing, posters, tradeshow booths & supporting displays/posters, mailings and mailing lists• Manage email communications and perform maintenance of web servers and internal search indexing

Rockville, Maryland

Manage the Web Design group and Web Developers on several projects including the National Institute on Drug Abuse (NIDA) and SAMHSA Web sites and web applications• Technical Lead, Senior Web Designer, and eventual Project Manager on SAMHSA's Drug Abuse Warning Network (DAWN) initiative developing their Web presence, data mining applications, and computer-based training materials. Grew the original 900K/7 year contract into _over $3MM of additional business_ in my first 2 1/2 years on the contract.

Rockville, Maryland

Responsibilities included Design Team management, Project Manager for marketing site, Process development, GUI design and development, Web site usability management, and Marketing.• Led the "Design Transition" during acquisition of CornerDrugstore• Synced working relationships between designers and developers through consensus building and process implementation• implemented the “Health Center" - Strategy and implementation of a major third-party content provider.

Vienna, Virginia

Responsibilities included GUI design and development, Requirements development, Web site usability management, and Marketing Site Management.• Prototyping of the Enterprise Customer Profile and Referral system for Wells Fargo• Developed and managed a new service offering - Usability Study

Sterling, Virginia

Responsible for "Total Image Management" - All marketing materials both print and digital (e.g. logo design, web design, print collateral, etc.)

Bachelor Of Fine Arts (Bfa), Graphic Design

Activities and Societies: Phi Delta Theta

Education record

Activities and Societies: Chorus, Theatre, Football, Yearbook Committee, Polaris Editor (Annual Arts Publication)