Scott Nadzan, Mba Email & Phone Number

Syracuse, Ny, Us

Pittsburgh, Pa, Us

Scott is responsible for the development of Panopto’s corporate narrative across all platforms and contributes to Panopto’s organizational strategic planning process. Scott is focused on developing a world-class communications plan for Panopto, directly managing communications activities that promote, enhance, and protect the organization's brand reputation. Additionally, Scott develops, integrations, and implements development a broad range of public relations activities relative to the strategic direction and positioning of the organization and its leadership. Finally, Scott is also an ambassador for the organization and will advance the organization's position with relevant constituents, as well as to drive broader awareness and support for the organization. Strategic Storytelling: Develops and refines Panopto’s corporate narrative across all platforms, ensuring consistency and engagement. Use storytelling to connect products and solutions with customer needs and market trends.Content Leadership: Oversees the creation of high-quality content that effectively communicates Panopto’s mission, products, and success stories. Content formats will include white papers, blog posts, video scripts, case studies, website copy and more.Cross-Functional Collaboration: Works closely with the Product, Sales and Account Management teams to ensure that all communications reflect the company’s strategic goals and market positioning. Market Intelligence: Maintains a deep understanding of the video platform market and lecture capture trends to inform strategic decisions and content creation. Messaging Strategy: Crafts messaging guidelines and strategies that effectively target new business opportunities and support sales efforts. Performance Metrics: Develops and monitors key metrics to evaluate the effectiveness of communication strategies in achieving business objectives.

Buffalo, Ny, Us

PLS 3rd Learning builds software for organizations, offer professional development and instructional design services. Scott is focused on optimizing every function that generates revenue across Sales, Marketing and Customer Success teams. Scott strategic leadership spans across several products and Scott leads R&D at PLS 3rd Learning.Revenue: Increased revenue growth 38% YoY by implementing new Marketing and Sales strategies.Increase Deal Velocity across Sales Organization by 30% YoY by injecting new Sales strategies and tactics. Increased Pipeline by 24% YoY through integrated marketing campaigns and engagement farming. All SaaS products maintained a 98% Gross Retention Rate and (98%) and Net Retention Rate (106%) goals.Leadership: Led Revenue generating fuctions as a player-coahc. Assesses market landscape and lever trends to properly segment and position PLS 3rd Learning portfolio of products to K-12 and Higher Education prospects. Created cohesive compensation plan for the Sales and Customer Success functions. Team Building: Hired, onboarded and ramped SDRs, AEs, Revenue Operations and Customer Success to build and lead these critical Go to Marketing functions. Responsible for building an integrated Revenue Operations team and tool set to increase efficiency, accuracy and reduce expenses. Marketing & Sales: Generates sales and marketing content, such as sales playbooks, battle cards, product collateral, social media, website content, and sales training materials. Analyze sales performance metrics, identify gaps and challenges, and collaborate with sales leaders to implement solutions and improvement strategies.

Pittsburgh, Pa, Us

Growth-focused Sales, Customer Success and GTM Executive: Strategic retention and growth architect, who leverages a deep understanding of the consumer and market landscape to create customer-focused offerings that deliver exponential growth. Go-To-Market (GTM): Leads the global GTM strategy with the goal of defining the vision, positioning, pricing and promotion of the Panopto product and M&A portfolio. Global Team Development and Leadership: Built Panopto’s Customer Success Division into one cohesive group of top performers from Americas, EMEA and APAC that meets Net and Gross retention targets. The Panopto Customer Success organization includes, global Customer Success departments, Renewal Operations departments, plus Implementation and Training teams.Leadership: Empowers sales, customer success, and partnerships to drive profitable revenue streams through winning go-to-market strategies.Enablement: Providing the Marketing, Sales, Customer success and Product teams with information, content and tools that help salespeople, customer success managers and marketers to sell more effectively.Business Transformation: Created winning commercial sales culture, transforming Customer Success function of Panopto from a reactive, support focused division to a proactive, revenue producing division – responsible for protecting and growing ARR.Strategy and Execution: Developed Panopto’s Customer Success, Sales and GTM strategy, enabling Company to consistently meet and exceed Net and Gross retention goals by protecting renewal revenue and accelerating upsells across thousands of customer accounts and countless users.Research: Assesses market landscape and lever trends to properly segment and position Panopto product to target markets.Private Equity Funded Company

Syracuse, Ny, Us

Successful Exit: Tripled value of Ensemble Video as CEO, leading to multi-million dollar acquisition by Panopto, our largest competitor at the time. Revenue and Profit Growth: Fueled ongoing growth through differentiated brand-building, new business development, and integrated sales and marketing plans. Ambitious and Driven Partner Strategist: Creates and fosters channel and technical partner programs that lead to mutual, two-way synergies invigorating our company, our customers and our partners. Optimistic, approachable and inclusive leader, with strong business acumen, who inspires high performance by touting and modeling a relationship-first ethos. International partner experience in the Americas, EMEA and APAC.Mergers and Acquisitions: Achieved significant shareholder return on investment by leading due diligence and spearheading the organization through multimillion dollar acquisition by Panopto, while serving as CEO. Identified potential acquisition targets for Panopto.Business Turnaround: Architected a business-critical turnaround in a venture-fueled video platform industry, during a critical period when key client relationships and contracts were on the line. Instituted business enhancing operations, reducing SG&A expenses by 8% while increasing revenue 42% and profit growth 601% in first year as CEO at Ensemble Video.

Syracuse, Ny, Us

Fueled ongoing growth between 2010-2019 and delivered more than $20M+ in revenue through new business development, partnerships, channel strategies and integrated sales and marketing plans. Increased clientele from 40 organizations to more than 350 organizations with most customers in businesses, higher education institutions, and K-12 schools.Produced and fostered channel and technical partner programs that lead to mutual, two-way synergies invigorating our company, our customers and our partners.Architected, designed and managed Google Ads campaigns to maximize brand exposure and revenue leading 268% ROAS over the past three years.Developed and executed marketing campaigns resulting in 412% Marketing ROI since 2018.Developed comprehensive digital marketing strategy and leveraged key platforms, increasing brand awareness and leading to 272% increase in digital impressions across website, GoogleAds, email and social since 2018.Design and implemented integrated marketing and sales campaigns to significantly increase lead generation by 142% which lead to an 30% increase in three years’ time.Championed digital marketing upgrades and operational enhancements against very tight implementation targets, enabling KPI culture with supporting and scalable operational integrated marketing and sales campaigns to significantly increase lead generation by 142% which lead to a 30% revenue increase in three years’ time.

Syracuse, Ny, Us

Co-Founder of Ensemble Video. Nadzan infused product, sales, marketing, go-to-market and entrepreneurial expertise in the start-up phase of Ensemble Video. Ensemble Video is a turnkey online video platform that streamlines video capture, video management and video publishing. Ensemble Video enables hundreds of progressive organizations across the globe to deliver accessible media content any time, over a variety of networks. Discover the incredible value and power of our streamlined video capture, video management and video publishing platform!

Syracuse, New York, Us

At Syracuse University, Scott oversees the Information Technology Services division as well as sets IT and Digital Media direction and coordinates infrastructure and service delivery across the school. He is responsible for IST units which support enterprise applications, digital media, enterprise data, research support, teaching and learning, user support, infrastructure, communications, and information security.Provides leadership in planning, execution and implementation in major technology service projects and initiatives.Designs, implements and manage strategic technologies dedicated to enhancing teaching, learning, communication and operations. Develops high quality new media resources including graphics, video, prototypes, interfaces, websites and Flash-based applications for internal and external purposes.Lead and participated in University-wide technology project and planning committees including Blackboard, iTunes, Green Computing and Enterprise Media Transcoding.Successfully manages a seven-figure budget and a diverse team composed of 7 FTE’s and 10 student assistants.

Buffalo, Ny, Us

A seasoned web designer and developer, specializing in HTML, JavaScript, PHP, MySQL, e-commerce, graphic design and front-end development. Lead a dynamic teams to build high quality websites and applications, plus identified opportunities to enhance the user experience.Strategic planning, creation and management of compelling onscreen and print deliverables designed for specific teaching and learning projects.Creation and coordination of organizational marketing and promotional materials.Participated in teacher-training workshops, curriculum development, and the use of video conferencing to enhance teaching and learning.Creates web-based materials and content for professional development program.

Master Of Business Administration (M.B.A.)

Master Of Science, Instructional Technology

Bs, Education