Scott Carroll Email & Phone Number

Little Rock, Arkansas, United States

Little Rock, Arkansas

• Led company to record-breaking growth on all digital platforms in first two years, results achieved by expanding content, transforming the style and presentation of existing content, and using analytics to identify trends and adjust our engagement strategy • Increased website page views by 53% and grew users by 62% to 14.5 million • Increased Facebook interactions by 159%, Twitter engagement by 122% and Instagram interactions by 365%; first in our market on all platforms • Increased news app views by 41% and grew users by 38% to 92,000 • Increased weather app views by 85% and grew users by 52% to 175,000 • Raised company-wide awareness of digital initiatives and goals by hosting training sessions and publishing guides and performance reports • Improved reporter newswriting and reduced copy mistakes by installing a review process for daily web stories • Created and assigned digital content including interactive graphics and livestreams, collaborating with broadcast colleagues to ensure cross-platform news coverage • Wrote and assigned stories ranging from briefs to long-term investigative projects

Little Rock, Arkansas

• Wrote and produced multiple sweeps pieces for TV and the web, including a longform examination of a mass shooting that used secret police files to reveal mistakes in how authorities handled the incident• Developed an hour-long, award-winning documentary on medical marijuana in Arkansas and led digital production of the piece

Little Rock, Arkansas Area

• Led a team of reporters in covering a mass shooting at a Little Rock nightclub, a cross-platform effort that included real-time accounts from victims, crowd-sourced photos and videos and live updates from state, local and federal authorities • Built database of Little Rock police Taser deployments that revealed widespread misuse of the weapon, racial disparities among who was Tasered and Taser reliability issues • Revealed that a central Arkansas police chief had a criminal history in another state, which led to his removal from the job• Developed and maintained key contacts, from police officers to government officials to business executives, at public and private organizations across the state • Used reports obtained through the Freedom of Information Act to show that Little Rock police chases often ended in crashes, after which police changed its pursuit policy • Covered historic prison overcrowding and its effects on multiple levels of the criminal justice system • Reported on efforts to modernize police departments through technology such as body cameras and surveillance networks, as well as policy and training changes • Revealed that the state’s largest jail had been confiscating inhalers from inmates and an inmate had died as a result• Worked closely with editors, photographers and illustrators to create compelling copy and visual elements for stories• Distilled complex material, such as state legislation and criminal justice procedures, into concise and reader-friendly material • Covered a powerful tornado as it ripped through central Arkansas and after the storm reported on death and widespread damage from one of the cities hardest hit • Reported on a fatal shooting at Little Rock Air Force Base with depth and accuracy, cutting through rumors of terrorism and other misinformation surrounding the story • Regularly reported on short and long-term crime trends in the state’s largest city using public records and police data.

Panama City, Florida Area

• Reported on historic flooding in the Florida panhandle andits economic and environmental effects• Shot and edited online videos for feature stories on wildlife,local musicians and regional events

Greater Memphis Area

• Promoted stories and engaged readers readers through Twitterand Facebook• Designed shareable graphics and illustrations, such as sportsrecaps, word clouds and data visualizations• Selected and posted state, national and international news storiesto The Commercial Appeal website, optimized for search engines• Part of team that provided live digital coverage of a KKK rallydowntown that attracted masses of riot police and protesters• Wrote daily breaking news stories and independently posted themacross various platforms