Scott Carroll Email & Phone Number

Little Rock, Arkansas, United States

Little Rock, Arkansas

• Led company to record-breaking growth on all digital platforms in first two years, results achieved by expanding content, transforming the style and presentation of existing content, and using analytics to identify.
• Increased website page views by 53% and grew users by 62% to 14.5 million
• Increased Facebook interactions by 159%, Twitter engagement by 122% and Instagram interactions by 365%; first in our market on all platforms
• Increased news app views by 41% and grew users by 38% to 92,000
• Increased weather app views by 85% and grew users by 52% to 175,000
• Raised company-wide awareness of digital initiatives and goals by hosting training sessions and publishing guides and performance reports

Little Rock, Arkansas

• Wrote and produced multiple sweeps pieces for TV and the web, including a longform examination of a mass shooting that used secret police files to reveal mistakes in how authorities handled the incident
• Developed an hour-long, award-winning documentary on medical marijuana in Arkansas and led digital production of the piece

Little Rock, Arkansas Area

• Led a team of reporters in covering a mass shooting at a Little Rock nightclub, a cross-platform effort that included real-time accounts from victims, crowd-sourced photos and videos and live updates from state, local.
• Built database of Little Rock police Taser deployments that revealed widespread misuse of the weapon, racial disparities among who was Tasered and Taser reliability issues
• Revealed that a central Arkansas police chief had a criminal history in another state, which led to his removal from the job
• Developed and maintained key contacts, from police officers to government officials to business executives, at public and private organizations across the state
• Used reports obtained through the Freedom of Information Act to show that Little Rock police chases often ended in crashes, after which police changed its pursuit policy
• Covered historic prison overcrowding and its effects on multiple levels of the criminal justice system

Panama City, Florida Area

• Reported on historic flooding in the Florida panhandle andits economic and environmental effects
• Shot and edited online videos for feature stories on wildlife,local musicians and regional events

Greater Memphis Area

• Promoted stories and engaged readers readers through Twitterand Facebook
• Designed shareable graphics and illustrations, such as sportsrecaps, word clouds and data visualizations
• Selected and posted state, national and international news storiesto The Commercial Appeal website, optimized for search engines
• Part of team that provided live digital coverage of a KKK rallydowntown that attracted masses of riot police and protesters
• Wrote daily breaking news stories and independently posted themacross various platforms